The world’s top ten, China’s top three, Xiaomi TV brings Chinese manufacturing to the world

  [Global Network Technology Report, Reporter Chen Jian]With the gradual blurring of technical barriers in the TV industry, the competition in the industry has become more and more intense, the traditional TV giants have gradually declined, and the industry disruptors represented by Xiaomi have begun to emerge. Just five years after its establishment, Xiaomi TV has been racing on the road to records, especially in 2018, just after a quarter, Xiaomi TV has begun to show up frequently on major lists.

  Since entering 2018, the sales of Xiaomi TV have made rapid progress. According to the online monitoring data of Aowei Cloud Network, in the 14th week of 2018 (April 2-8), Xiaomi TV achieved another great result, achieving double first in online sales and sales, and taking over the top 5 online best-selling models. If the data of one week does not explain the problem, then the data of the whole month and the whole quarter will be convincing. According to the monitoring of Aowei Cloud Network, the sales of Xiaomi TV in February 2018 entered the top ten in the world, leaping to the top three in China. Xiaomi surpassed the established giants accumulated over decades such as Konka, Haier, and Changhong in China. In the JD Home Appliances Q1 sales rankings, Xiaomi TV also entered the top three flat-panel TVs; in the single product rankings, it also achieved the second place in the overall list and the first place in flat-panel TVs.


  These traditional TV brands have accumulated a lot, and they were once stars like Xiaomi. They have made great contributions to the revitalization of China’s home appliance industry, winning the recognition of users with cost-effective products, but in the Internet age, their footsteps are gradually being overtaken by their pursuers. As a newcomer and disruptor in the industry, Xiaomi has won the recognition of consumers with higher cost performance and better products.

  Xiaomi TV subverts people’s cognition with a kind price

  The price of Xiaomi products has always been very kind, in order to allow consumers to enjoy the best products at the least price. At the just-concluded Rice Noodle Festival, Xiaomi TV 4A made its debut with a breakdown of the reserve price, taking the top five best-selling models of the week. Among them, Xiaomi TV 4A 50-inch was only sold for 1,999 yuan, and the price of 65-inch was only 3,999 yuan, completely breaking consumers’ awareness of TV prices. It is worth mentioning that Xiaomi TV 4A 32-inch dropped by 100 yuan on the basis of 999 yuan, creating a new era of 100 yuan for smart TVs. Such an inconspicuous small-size TV sold 1 million units in just eight months, becoming the fastest TV single product in history to sell over one million, becoming a veritable national TV.

  A large number of single products, a very simple strategy, but Xiaomi TV has used it to the extreme. With the support of kind prices and solid quality, Xiaomi TV has achieved a larger sales scale, which has reduced the marginal cost of TV production, gained a greater cost advantage, and achieved the ultimate cost performance.

  Strict quality escorts sales

  Quality is the lifeblood, and high-quality and low-cost products can win the hearts of consumers. Xiaomi TV has always had high standards and strict requirements in terms of product design and system, such as the extensive use of metal materials, improved craftsmanship, extremely thin design, etc., and has repeatedly won awards in design, image quality, innovation and other aspects. Strict quality standards ensure that consumers can buy affordable and buy with confidence. Take Xiaomi TV 4A 32 inches as an example, the price has entered the era of 100 yuan, but its overall repair rate is only 0.43%, far below the industry average of 2.5%.

  Xiaomi TV is also very popular in overseas markets because of its high quality and low price. After the Xiaomi TV was released in India, it received rave reviews. Indian rice fans said that Xiaomi TV is "The most honest TV", that is, the kindest TV. In fact, not only in India, many people Facebook or tweet that Xiaomi TV is "unbelievably high technically and unbelievably low in price."

  Wang Chuan, head of Xiaomi TV, once said that in the past, there were two kinds of companies and two kinds of brands in overseas markets. One was a domestic brand, with poor technology and quality, but sold cheaply; the other was a foreign brand, with high technology and quality, but with high pricing. But after 20 or 30 years of technological development, "Made in China" has been completely inferior in technology and quality, so a third brand has emerged, with good quality, good technology and cheap price. This is the case with Xiaomi TV.

  Due to the rise of Chinese manufacturing, domestic TV brands have the voice over the world more and more, and Chinese TV brands have gradually gained the support and recognition of domestic users and even global users, and sales have also shown a trend of decline and decline. According to the monitoring data of Aowei Cloud Network, in the 14th week of 2018, the online sales of domestic brands increased by 45.3% year-on-year, while foreign brands decreased by 7% year-on-year. Xiaomi, as a leader in domestic TV brands, has won praise from domestic and foreign consumers. Indian consumers are crazy about it. They sold out in 10 seconds several times, and a Sri Lankan brother even went home "flying" for Xiaomi TV.

  As a new recruit of the TV brand, Xiaomi TV has won the recognition of consumers at home and abroad with higher cost performance and better products, and has promoted Chinese manufacturing to the world. I believe that Xiaomi TV will go further on the road of innovation in the future, bringing more cost-effective products to consumers.

The real car value is amazing, and the king of Xingyue L returns!

Today, Xiaobian picked a car in the compact suv and introduced it to everyone. It is. Let’s take a good look at it.

Let’s look at the appearance of Xingyue L first. The front face design of Xingyue L looks more domineering and stylish, and looks more fashionable and generous. Coupled with the stylish and simple headlights, it is very eye-catching. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car body, the size of the car body is 4795 mm * 1895 mm * 1689 mm. The car adopts clean lines, giving people a very simple and fashionable feeling. With large-sized thick-walled tires, it gives people a very sporty feeling. Looking back, the rear of the car looks more stable and atmospheric, and the taillights give people a very streamlined feeling. Together with the unique exhaust pipe, the whole looks very dignified.

Sitting in the car, the interior looks very avant-garde and the overall recognition is very high. The car looks very good outside the steering wheel. It is equipped with the functions of manual steering wheel up and down+front and rear adjustment, and its practicality and face value are not bad. From the central control point of view, the central control screen with 12.3-inch touch-sensitive LCD makes the interior style impressive, and the details are still in place. The dashboard and seats give people a good feeling. Let’s take a look. The dashboard of this car presents a simple and fashionable design style, and the sports atmosphere is relatively in place. The car uses leather seats, equipped with electric adjustment of auxiliary seats, electric adjustment of seats with memory, and seat proportion tilting, which makes the whole ride feel soft and comfortable.

In terms of configuration, Xingyue L is equipped with car networking, driving mode selection, remote control key, Bluetooth key, UWB digital key, rear wiper, interior atmosphere light and other configurations.

What’s your main impression of this car after reading the whole article? The car introduced today is not only eye-catching in space, but also has reached the mainstream level in various configurations, and there is nothing to be picky about driving experience and space experience.

Tiggo 9 Compared with Volkswagen Tiguan L, who is the best choice for medium-sized SUV?

  Although the compact SUV can meet the general car demand of families, the medium-sized SUV is definitely the Bai Yueguang in the hearts of countless families. Nowadays, the price of medium-sized SUVs has gradually dropped. In the past, more than 200,000 people could touch it, and now less than 200,000 people can realize their dreams. Many families also hope to enjoy the high-quality travel experience brought by medium-sized SUVs in one step. Xiaobian today brought two hot-selling medium-sized SUV— — Chery Tiggo 9 2023 2.0T automatic four-wheel drive to Zhen version (manufacturer’s guide price is 183,900 yuan, hereinafter referred to as Tiggo 9) and Volkswagen Tiguan L 2024 330TSI automatic two-wheel drive intellectual enjoyment version (manufacturer’s guide price is 229,700 yuan, hereinafter referred to as Volkswagen Tiguan L) to see who is more suitable for China family’s "travel physique".

  Spatial dynamics P K , Tiggo 9 Practical sense "Better.

  When many families buy medium-sized SUVs, space and power are the only two hard-core indicators that must be considered absolutely. In terms of space, the body of Tiggo 9 is 4820mm, and the wheelbase is 2820mm. The body of Volkswagen Tiguan L is 4733mm, and the wheelbase is 2791mm. Obviously, the sense of space of Tiggo 9 is more sufficient, and it is more comfortable when it is full, which reflects the space performance that a medium-sized SUV should have. In addition, the trunk volume of the Tiggo 9 can be expanded up to 2021L L. Although the Volkswagen Tiguan L can also be expanded, it is only 1780L L. It is clear at a glance who is more knowledgeable when going out for a long trip.

  In terms of power, the Tiggo 9 is equipped with Kunpeng 2.0T GDI, with a horsepower of 261 and a torque of 400 N m. The highest horsepower of Volkswagen Tiguan L is 186, which is obviously inferior, and the explosive power is completely defeated. Not to mention that Tiggo 9 has a powerful four-wheel drive system, which can easily control a variety of road conditions, but the city can be wild, so that the family can travel without worry.

  Cockpit comfort p K , Tiggo 9 "leapfrog feeling" more outstanding

  A medium-sized SUV is actually the ceiling of many families’ cars, so users naturally want the cockpit to be more comfortable and luxurious, and relatives and friends get into the car, showing that they know the car very well and have more face. Tiggo 9 specially created the "C-PURE Chery Clean Cube Green Cockpit" for users. The owner can automatically purify the air inside the car before and after the car is locked, so that the cockpit can always be kept in a pure state, and the freshness is always online. It is equipped with 3 independent blowers and 27 air outlets, creating a 540 stereo surround air conditioning system. Under the premise of the same air volume setting, the air volume is distributed more evenly through multiple air outlets, which avoids the occurrence of local supercooling or overheating, and allows drivers and passengers to enjoy softness without direct blowing. In contrast, the wind sense of Volkswagen Tiguan L is somewhat "tough".

  Tiggo 9 also has a zero-gravity extrasensory co-pilot and a second row of leapfrog care, which is more suitable for human body curves and is not tired after long-distance travel. Front row heating+ventilation, two rows heating, it can be seen that Tiggo 9 is devoted to the care and consideration of users in each row of seats. This delicate demand is met, and Volkswagen Tiguan L has not done it.

  Science and technology intelligence p K , Tiggo 9 "Future Sense" is even more outstanding.

  In this era of technology explosion, even if you buy a mini-car, you should pay attention to the technology configuration, let alone a medium-sized SUV. Tiggo 9 has its own unique views on scientific and technological intelligence, that is, both hardware and software should be outstanding. As for the hardware, Qualcomm Snapdragon 8155 smart chip, the top level in the industry, is adopted, which lays a silky computing foundation and makes the cockpit boot speed, recognition ability and response speed comparable to that of mobile phones. Tiggo 9 is also equipped with full road visual AIDS, using the industry-leading 50-inch AR-HUD with a projection distance of 7.5 meters, allowing drivers to experience the peace of mind in front of them.

  In terms of software, there is iFLYTEK engine XTTS 3.0 intelligent voice interaction system, which realizes deep voice customization, provides a more realistic interactive experience with human pronunciation, accurately recognizes continuous voice commands, and supports voice control of 28 categories and 429 functions. Controlling a car through sound, this kind of interaction only knows how wonderful it is after you experience it yourself. In addition, the remote function of Tiggo 9′ s mobile APP is richer than that of Volkswagen Tiguan L, with voice interaction.

  There are still some users who blindly worship the joint venture, but when these two cars are compared, it is obvious that they are better than the joint venture at the same level. Just last year, with a global sales volume of 1.43 million+,Chery became the global sales champion of China SUV in 2023. With an absolute advantage of 940,000 vehicles, the Tiggo series will become the global sales champion of China brand fuel SUV in 2023. How can such achievements not make Chinese people proud? As Chery’s flagship comfortable SUV, Tiggo 9 definitely deserves to be ranked in the top two of your car purchase list.