标签： 杭州妃子阁最新

Stars who ＂perform＂ in the live broadcast room

Author | Uncle Cat

It’s hard to imagine that the live broadcast of goods that the big coffee was ashamed of two years ago has now become a common practice in the entertainment industry.

Especially in 2021, the stars who stayed in the live broadcast circle became more and more bottomless.

The star’s job was originally acting, but now the main battlefield of many stars is no longer movies and TV series, but has become a live broadcast room with goods.

Moreover, the "cannibalism" of stars with goods is sometimes uglier than that of online celebrity.

The stars performed in the live broadcast room

On November 27th, a well-known actress surnamed Huang was in the live broadcast room, holding a Hetian jade necklace with a price of 1,280 yuan and sincerely shouting: "299 yuan."

The merchant was incoherent with anger: "Do you know what this is? This is Hotan Jasper, and this is the ceiling in nephrite! This is Russia’s No.7 mine, and No.7 mine was extinct in 2008 … "

The actress surnamed Huang didn’t speak, but slowly touched the jade pendant of the necklace. The merchant quickly said, "If you really want to sell 299 yuan, I really can’t put the bill. Well, I can only put 300 bills at most."

Actress surnamed Huang: "Then I think you should be cheaper."

The actress surnamed Huang responded with a hundred words, and the netizens in the live broadcast shouted for the price. The actress surnamed Huang looked at the screen and said with enthusiasm: "Did someone say 199 yuan? I think some people say 118 yuan, ok, just 118 yuan! "

Embarrassed, at this time, no one on the screen shouted for 199 and 118, but 9.9 yuan, 29 yuan and 99 yuan.

Finally, this necklace is priced at 118 yuan, and it is also bought for one get one free. After it is put on the shelves, it is not limited to 300 orders, but you can buy it at will.

Obviously, this is a good play starring actress Huang and merchants. The so-called asking netizens to bid is just a process atmosphere.

The price reduction from 1280 yuan to 118 yuan is really arbitrary. Merchants are shouting limited, loss-making, and subsidies. In fact, they are all fooling netizens to place orders.

In fact, there are more and more stars who "perform" in the live broadcast room like actress Huang.

Live broadcast with goods has become a mirror for all kinds of demons.Originally a paradise for online celebrity anchors, it has now been seized by major stars.

Even Pan Changjiang, a venerable elder, stepped into the muddy water of live broadcast with goods after staged a slapstick farce of "the turn of the Pan Ga", which was repeatedly questioned, but it was out of control, and was complained by netizens that his last days were in jeopardy.

Even more embarras,Those "routines" with goods, which have long been played badly by online celebrity people, are now grounded and learned by the stars.

This has also led to the fact that although the stars "performed" very hard in the live broadcast room, the effect is getting worse and worse, the audience is getting worse and worse, and the effect of bringing goods is getting worse every day.

The "script with goods" is the same, which is a great test of star acting.

The biggest problem that makes people embarrassed is that most stars’ "scripts with goods" are the same.

Netscape Internet (ID: WXS360) found that,Among them, there are two scripts with goods, which are repeated by stars in the live broadcast room.Because of too many performances, it is a great test for actors’ acting skills.

1. Performance quarrels with merchants

The flow of this script is:

1) The first scene: the merchant quotes, the anchor is not satisfied, and bargains on the spot;

2) The second act: the merchant sells badly, tells the selling point of the product and refuses to reduce the price;

3) Act III: The anchor gets angry, loses his mind, directly releases the fracture price, and says that he subsidizes the fans;

4) The merchants were forced to meet the anchor conditions and promised limited supply;

4) Ending: The anchor called on fans to place orders quickly.

The script with goods has been performed by countless online celebrity for many times, and it is still imitated by many stars. How many netizens into the pit can be fooled now, which not only tests the anchor’s acting skills and cooperation with the merchants, but also needs to be followed up in a more intense and bottomless way.

Although we all know that the anchor and the merchant signed a contract long before the cooperation, it is impossible not to talk about the price of the goods. However, in the process of quarreling and bargaining, the actors still have to be full of emotions, and the performance should be true and full of tension, bringing a strong sense of substitution and impact to netizens.

2. Pretend to mark the wrong price.

Nowadays, there are goods in the live broadcast room, and the frequency of wrong price is getting higher and higher. So that netizens ridiculed that there is no star who missed the price, and it is not a good star with goods.

The routine of "marking the wrong price" is most used by female stars when they bring goods, and some even mark the wrong price several times in a live broadcast.

The success of "marking the wrong price" mainly depends on the "performance" after the anchor marked the wrong price.Successful "acting skills" usually shout "The price is wrong, the price is wrong, so don’t place an order, I’m going to pay for it …", while acting in a hurry and at a loss.

At this time, the more the anchor is at a loss, the harder netizens place orders, and the IQ tax will be quiet.

Under such circumstances, acting-style live broadcast, script-style selling of goods and other means of curiosity and speculation are flooding the live broadcast rooms of various anchors, including scripts and words, and even the commodity pricing and price reduction are strikingly similar.

When Tik Tok and Aauto Quicker were opened, all the live broadcast rooms became show shows with goods, and the anchors were performing hard and repeatedly under the same script.

The live broadcast bonus disappears, and the industry urgently needs a "new script"　

In 2020, the first year of star live broadcast was ushered in with the help of the epidemic. Tamia Liu, Michael Chen, Yuqi Zhang, Stephy, Li Xiang, Wang Han, Eva Huang, Ye Yixi, Yang Kun, Li Xiaolu, Xue Zhiqian … Many young stars have tried live water to bring goods, and sales of hundreds of millions have become routine operations.

In a year, the live broadcast bonus disappeared. The sales myth of stars, accompanied by constant controversy, overturned several times.

9.9 yuan, a live studio in Jordan chan, sold a gold bar and an autographed photo. As a result, the fans received a golden plastic piece, and the autograph was only printed matter.

Pan Changjiang, Wang Xiaoli, and Xie Mengwei (Gazi) have all sold branded wine with the name of Maotai Town in the live broadcast room. This kind of wine can’t be said to be fake wine, but the name of "Maotai Town" and "Xinghua Village" is somewhat suspected of fooling consumers.

In fact, more and more stars have "killed" into the wine, jewelry and jewelry industries because of the high profits and the inability to uniformly estimate their values. Similar rollover incidents are not uncommon.

Some stars gradually fade out of the live broadcast circle, while some stars do not care about their feathers and the trust of fans in the live broadcast room, and frequently consume the popularity and word of mouth saved by their own entertainment circles.

In the Tucao Conference, Viya made a slightly sarcastic speech:"When the stars have what good, you see these stars, not to live? The destination of stars is to bring goods. "

Hao Lei also said that the live broadcast diverted the stars in the film and television circle. "Thank you very much for the live broadcast. Some people don’t have to go around this detour and must be actors."

At present, the main positions of the first-line strength stars who are getting along well in the film and television circle are still film and television dramas, and they rarely set foot in live broadcasts, such as Bo Huang, Jason Wu, Chen Sicheng, Shen Teng, Ge You and Chen Daoming. Most of the people who have been in the live broadcast circle for a long time are traffic stars, female stars and outdated stars.

An interesting phenomenon is that,If you can’t pick a good script in the film and television circle, it is difficult to pick a good script in the live broadcast circle, and even you can only repeat the bad script.

Even if it is a live broadcast, most stars have no originality and recognition ability. Online celebrity, the head of the company, is still developing a new script, and most of the stars have just embarked on the "homogenization" routine under the planning of the merchants. But when the "scripts" become more and more similar and the hype routine becomes more and more obvious, how long can the audience’s freshness be maintained? How long can the platform tolerate?

There is nothing wrong with the live broadcast, and it is understandable to have a script routine, but the script should also be innovative with the times, and the live broadcast should be more sincere and less deceptive.

·

Zhiji L7 and others took stock of the new models of new brands in Shanghai Auto Show.

　　[car home New Energy] The 2021 Shanghai Auto Show is underway. In the past two years, the proportion of new energy vehicles in major auto shows has been increasing. In this Shanghai Auto Show, the proportion of new energy vehicles has reached one-third. Some netizens jokingly called this auto show "2021 New Energy Auto Show". Before the auto show is over, let’s take stock of the new products of new brands, because on this "new track", these new brands do have many new ideas, and the models are more interesting than one. If you are interested, you must come to Shanghai Auto Show to feel it.

Home of the car

　　With the booming of new energy automobile market, new automobile brands have been born in recent years, including brand-new new power brands or new brands with traditional automobile enterprise backgrounds. For some traditional car companies, they want a share in the new energy market, and new brands often bring their own heat, and new brand models can also enjoy some "benefits" of traditional car companies, such as funds, customers, technology, etc. In addition, the birth of a new brand can also help car companies to develop another development direction. Why not? Then our inventory article today includes some new brands, such as Weilai and Xpeng Motors, as well as some brands with traditional car companies’ backgrounds, such as Zhiji Automobile.

Home of the car

　　Zhiji Automobile is jointly built by SAIC, Zhangjiang Hi-Tech and Alibaba Group, and (|) is the brand’s first mass-produced model, and the pre-sale price has been announced at 408,800 yuan during the Shanghai Auto Show. It can be seen from the general performance of the first product that this is really a brand that emphasizes "intelligence".

●Zhiji L7

　　The front face of the new car is very futuristic. The "big hero" should be the design of the light group. Although the modeling is exaggerated, the official said that the car is 99% close to mass production. The shape of the daytime running light strip is similar to "∑", and it is responsible for "cool". The official name of this design is icon-m. Cool is just an appearance. Seeing the real light group, Zhiji L7 is equipped with "intelligent lighting system DLP+ISC". This system has 2.6 million pixels of DLP projection headlights and 5,000 LED ISC pixel signal lights. In addition to the conventional lighting function, this lighting system also has the ability to "talk", which can realize the functions of reminding pedestrians, guiding lights, guiding light carpets, and moving light with eyes.

Zhiji Automobile Zhiji L7 2021 Angel Wheel Edition

Home of the car

　　Regarding some sensors, Zhiji L7 has 12 cameras, 5 millimeter-wave radars and 12 ultrasonic sensors. Interestingly, there are three high-definition cameras on the roof of the car. In order to reduce the wind resistance, the cameras are automatically upgraded when necessary. Its image sensor has 150 million pixels as a whole, supporting 180 distortion-free ultra-wide-angle, 4K high-definition video shooting, super night view and other modes. Although there is a "small horn" overhead, the drag coefficient of Zhiji L7 has reached 0.21, which is already an excellent achievement.

Home of the car

　　The length and width of the new car are 5098mm and 1960mm respectively, and the wheelbase reaches 3100mm, so the car side effect is slender enough. At the rear of the car, don’t think it’s just a simple through taillight. In fact, the taillight is designed on screen, and you can print some fonts and patterns. On the other hand, the taillight part seems to be integrated with the "duck tail" shape, which is also unique.

Zhiji Automobile Zhiji L7 2021 Angel Wheel Edition

Home of the car

　　Entering the car, Zhiji L7 has a 39-inch through screen, and the instrument and center console are a big screen, and the co-pilot entertainment screen is another screen, and both screens can be lifted up and down. There are also bright spots in the interactive experience of the vehicle. It is equipped with Zhiji’s "unbounded interactive IMOS operating system", which can realize unbounded multi-screen interactive experience, and users can freely customize functions that are not related to vehicle safety.

Zhiji Automobile Zhiji L7 2021 Angel Wheel Edition

　　Finally, in the power and endurance part, the rear axle of the car is the main drive, with a power of 400kW and a torque of 700 N·m, and it is equipped with a bidirectional 12 rear wheel steering system. Zhiji L7 also comes standard with a 93kWh power battery pack, and the high-equipped models can be equipped with a 115kWh battery, so the vehicle can last up to 1000km. At the same time, the car will be equipped with 11kW wireless charging. The official said that it can charge 10.5kWh of electricity in one hour, which is equivalent to 70-80km battery life under the NEDC standard.

Zhiji Automobile Zhiji L7 2021 Angel Wheel Edition

　　"Smart" is really not empty talk. On the track of pure electric vehicles, these car companies are really implementing "smart" in all aspects. In the part of assisted driving that many people care about, the official said that Zhiji L7 can have the point-to-point zero-take-over autopilot capability by the end of 2021, provided that national regulations allow and high-precision maps are open. After reading Zhizhi L7, I can only say that "the amount given is really large". It is in the early 400,000 s. Is this car worth it?

●Zhiji LS7 concept car

　　Zhiji LS7 is positioned as a medium or large SUV, which is still in the concept car state and is planned to be officially mass-produced in 2022. Compared with the L7 just mentioned, the front of this new car looks more conservative, but the irregular headlights and the concave front face still make it have a strong sense of youth. It can be seen from the door handle that the LS7 concept car seems to adopt the design of the opposite door at present, and I hope that this design can be retained in future production cars.

Zhiji automobile Zhiji LS7 2021 concept car

Zhiji automobile Zhiji LS7 2021 concept car

　　It can be seen that the electronic rearview mirror was used in the real shooting model, which was exclusive to the concept car in the past, but the designer of Zhiji LS7 said that "this was developed at a time when the laws and regulations were in compliance", and when the LS7 was mass-produced and listed, the electronic rearview mirror might be standard. In the century-long history of automobile development, are we really going to experience another change in mass production of pure electric vehicles? It is really worth looking forward to. The taillight design of Zhiji LS7 is exactly the same as that of L7. In terms of functionality, the taillights are the same as those of both cars, and they all have screen design.

Zhiji automobile Zhiji LS7 2021 concept car

Zhiji automobile Zhiji LS7 2021 concept car

　　At present, the interior of Zhiji LS7 has not been announced, but it is conceivable that the car should adopt a style similar to that of L7, and the on-board interconnection system is also a part worth looking forward to. Besides the camera, there are two "small horns" on the roof of LS7, which are prepared for solid-state lidar. I believe that the two models of Zhiji will have one thing in common, that is, to implement the label of "intelligence" and expect them to perform well after they are actually listed.

Always keep in mind the sense of mission, problem and times.

　　CCTV News:At 9: 00 a.m. on December 24, 2017, the General Assembly of Beijing Film and Television Entertainment Law Society and the 2017 Annual Meeting were successfully held in Beijing Convention Center. More than 300 members from the legal profession and the film and television entertainment industry gathered together with the leaders of the Beijing Law Society and the special guests of the Society to participate in and witness this grand event.

　　The conference kicked off with the national anthem. The members of the restructuring preparatory group explained the restructuring and renaming of the Film and Television Entertainment Law Research Society of Beijing Law Society, and explained the draft Articles of Association, the draft membership fee standards and management measures, and the draft election measures for the first general meeting. 163 members of the first Council were elected, of which 53 were elected as executive directors of the first Council. Yi Jiming, a professor at Peking University Law School and director of the International Intellectual Property Center, was elected as the president, Liu Chengyuan, a professor at the Institute of Comparative Law of China University of Political Science and Law, Liu Yi, director of the Center for Rule of Law of Beijing Institute of Technology, Shen Weixing, dean of Tsinghua University Law School, Zhang Zheng, vice president of Beijing Lawyers Association, Wang Jingbo, dean of the Institute of Rule of Law of China University of Political Science and Law, and Wu Yu Hui, director of Beijing Liren Law Firm, were elected as vice presidents. Seven people, including Zhang Jusheng, general manager of the legal department of Minmetals Development Co., Ltd., were elected as supervisors, and Zhang Jusheng was the chairman of the board of supervisors.

　　The release of the work plan in 2018 promotes the rule of law in the film and television entertainment industry.

　　President Zhou Chengkui pointed out that the current legislation in the field of film and television entertainment is lagging behind, which does not meet the requirements of the 19th National Congress to promote the development of cultural undertakings and improve the market system. Therefore, the Beijing Film and Television Entertainment Law Society shoulders a new mission and believes that it will make an important contribution to the rule of law in the film and television entertainment industry in China. Secretary Hou Guangming extended heartfelt congratulations to the success of the restructuring of the Academy, pointing out that the restructuring conference marked a new step for the Academy, expecting the Academy to contribute to the standardized development of China’s film industry and the construction of a powerful film country. President Du Shiping congratulated the Institute on its achievements in the past year, and put forward the requirements of "three consciousnesses", pointing out that the Institute should always keep in mind the sense of mission, problem and times, and shoulder the mission of enhancing the soft power of the country’s culture.

　　Beijing Film and Television Entertainment Law Society and Changsha Arbitration Commission decided to jointly build the first professional film and television culture arbitration institute in China, and representatives of both parties signed the Framework Agreement on Strategic Cooperation at the meeting.

　　Lawyer Wu Yuhui, vice president of the Society, released the work plan of the Society in 2018. The Society is expected to officially launch the annual selection plan of Chinese entertainment law, the establishment plan of China’s entertainment law expert database and the "Double Youth Plan" of entertainment law in 2018 (that is, young lawyers and young filmmakers grow together). And will carry out the establishment of the working Committee and professional Committee of the society.

　　Subject system construction and personnel training of film and television entertainment law

　　Professor Liu Chengyang, Executive Vice President of the Society and China University of Political Science and Law, and Professor Liu Yi, Executive Vice President and Secretary-General of the Society and Law School of Beijing Institute of Technology, gave keynote speeches on two topics, namely, "Construction of the subject system of film and television entertainment law" and "Personnel training and general education of film and television entertainment law". Professor Liu Chengyang put forward his own ideas on the development of entertainment law in China around four topics: entertainment, entertainment law, disciplinary attribute of entertainment law and system construction of entertainment law. Professor Liu Yi’s speech was divided into two topics. First, he introduced the teaching reform plan of setting up a master’s degree in film and television entertainment law in national law colleges. Secondly, he discussed the feasibility and preliminary scheme of carrying out general legal courses in national film and television colleges.

　　The guests had an in-depth discussion. Professor Shen Weixing pointed out that Tsinghua Law School has been exploring the creation of emerging interdisciplinary disciplines such as medical and health law, sports law and entertainment law, but emerging disciplines are often questioned as "horse law" in the process of development. In order to prevent the generalization of entertainment law, it is necessary to concise its core issues. Professor Yi Jiming first introduced that Peking University had established the direction of "Entertainment Law" under the discipline of intellectual property rights during the master’s degree, and proposed that entertainment law, as a new industrial law, must deeply understand the specific practices of the industry during the learning process, and add sociological and economic thinking and analysis. Professor Wang Jingbo put forward a thought-provoking view on discipline construction from the perspective of binary opposition between public and private law. Many characteristics in the field of entertainment law reflect the phenomenon of blurred boundaries between public and private law, such as the high industrialization and popularization of entertainment industry and the characteristics of high public interest, which will lead to innovative thinking on traditional legal theory and research methods. Professor Li Danlin introduced in detail the exploration and experience gained by China Communication University in the field of media law for many years, and made suggestions on discipline construction from the similarities and differences between media law and entertainment law. Professor Liang Yingxiu praised the creativity embodied in the establishment of this society. On the premise that entertainment law as a legal discipline has not been recognized by mainstream theories, he first established a research society, so that the society can lead the discipline construction. Professor Zhang Qi cut in from the perspective of film scholars.It points out that the entertainment law has gained new vitality in the context of the transformation of major contradictions put forward at the 19th National Congress and the central government’s strong support for the development of cultural industries, which has also brought us new thinking of "one point, two sides and three dimensions". In this session, the professors expressed their opinions, and generate had a spark of ideological collision.

　　Present situation and future trend of film and television entertainment legislation

　　At 2 o’clock in the afternoon, the meeting entered the theme salon of the current situation and future trend of film and television entertainment legislation, presided over by Vice President Wu Yuhui, and invited the leaders of relevant domestic authorities to conduct in-depth discussions on the legislation of entertainment law. Guest speakers include: Director Zhang Yang of Film and Television Development Research Center of State Administration of Press, Publication, Radio, Film and Television, Director Chen Huanan of Cultural Industry Department of Ministry of Culture, Director Sun Jiabao of Policy and Regulation Department of Ministry of Culture, and researcher kun yang of China Press and Publication Research Institute. You had a heated exchange and discussion with the speakers and the members present.

　　Based on his own work experience, Director Zhang Yang described the difficulties encountered in the process of promoting legislation and the ways to deal with them. He pointed out that since the 18th National Congress of the Communist Party of China, legislation in the cultural field has been accelerated and far-reaching changes and innovative achievements have taken place. At present, there are the Law on the Promotion of Film Industry and the Law on the Guarantee of Public Cultural Services, and there are 17 administrative regulations and 84 rules. At this stage, the formulation of the Publication Law has entered the legislative field of vision, and the revised draft of the Copyright Law is also being planned. Director Chen Huanan made a wonderful exposition on "cultural finance". He pointed out that China first proposed the integration of financial and cultural industries in 2009. Since 2012, the cultural industry has continuously embraced the financial industry. But it also caused a new problem, that is, the excessive generalization of cultural finance. It also mentioned that with the deepening of cultural system reform and the rapid development of cultural industries, cultural finance has new connotations, both hot spots and vigilance. Based on the report of the 19th National Congress of the Communist Party of China, Director Sun Jiabao introduced his experience in cultural legislation from three perspectives: a country ruled by law, a government ruled by law and a society ruled by law. It is also pointed out that in the existing normative documents, the laws and regulations that highlight supervision account for a high proportion, and there are few laws and regulations that promote the transformation and upgrading of industrial sectors and promote development, which is the focus of the government’s next work. Researcher kun yang introduced the current legal situation in the field of press and publication. He pointed out that although there is no press and publication law in China, the legal system construction in this field is synchronized with reform and opening up.The legislative system in the field of press and publication has been formed mainly by two administrative regulations, namely, Regulations on the Administration of Audio-visual Products and Regulations on the Administration of Printing Industry, plus more than 50 departmental regulations, more than 200 normative documents and some judicial interpretations.

　　In-depth analysis by top experts in the industry

　　The organizers of the conference invited four top practical experts in the industry to present four wonderful reports for everyone. Lawyer Zhang Zheng, Senior Partner of Beijing Gao Peng Law Firm and Vice President of Beijing Lawyers Association, Judge Dai Yiting of Beijing Higher People’s Court, Judge Feng Gang of Beijing Intellectual Property Court, and Lawyer Wang Jun, Senior Partner of Beijing Yingke Law Firm, respectively delivered wonderful special reports on "The referee points of performing arts brokerage contract disputes and the concept of arbitration settlement of film and television disputes", "The disputes over film and television drama creation from the perspective of contract law", "The legal problems of intellectual property rights in online game live broadcast" and "Typical cases and experience sharing of film and television entertainment law".

　　Lawyer Zhang Zheng made a detailed analysis of the outstanding advantages of arbitration in resolving disputes in the film and television industry. The characteristics of "good confidentiality and expert adjudication" are two characteristics that he highly praised. In addition, lawyer Zhang Zheng also summed up four concepts of film and television dispute resolution based on his own professional experience. Judge Dai Yiting first analyzed the data characteristics of copyright infringement cases in recent years, and then, in view of the contract disputes related to scripts, Judge Dai gave a detailed interpretation from two aspects: commissioned creation and self-creation. Judge Feng Gang introduced two characteristics of online game industry, one is the high market value of online games, the other is the long industrial chain, and the related derivatives are very rich. Judge Feng also made an in-depth analysis of the legal nature of online games and other hot issues in the industry, and made an accurate analysis of the copyright ownership of "game rules" and "game pictures", and put forward unique opinions, which are refreshing. Lawyer Wang Jun, as a leading lawyer in the entertainment law industry, shared his experience in practice, especially as the attorney of Qiong Yaofang in the case of Qiong Yaofang, and made a detailed interpretation and explanation of the core issues in this case. In addition, Mr. Wang also analyzed the problems in the field of entertainment law, such as business clings, the setting of non-competition clauses in projects, and the difficulty in implementing contracts.

　　The audience benefited a lot from the wonderful reports of four experts, and the audience applauded constantly.

　　The meeting also identified four main tasks of the Beijing Film and Television Entertainment Law Society: actively carrying out legal research and academic cooperation and exchange activities; Undertake special research tasks of the legislative and judicial organs of the state and Beijing, and participate in the legal system construction of the state and Beijing; Carry out research on the application of film and television entertainment law and provide relevant legal consulting services; Promote the innovation and development of law education and cultivate talents of film and television entertainment law. As the first academic institution in China with film and television entertainment law as its research object and theme, the Institute will give full play to the academic and industrial advantages of the capital in the future and strive to build a high-end academic research institution, a high-level talent training base and a high-level consulting service platform in the field of film and television entertainment law.

Citrus with falling prices, apples that can’t be sold … How can the fruit industry spend the cold winter smoothly？

How to spend the winter of fruit industry smoothly?

　　As the Spring Festival approaches, the fruit consumption market begins to "pick up", and consumers buy fruits in supermarkets. Our reporter Wang Xiaochuan photo

　　Beginning of spring has passed, and the breeze is beginning to bring some warmth.

　　But for the vast majority of fruit people, this "winter" is cold and long, and it is really a bit difficult.

　　Cherry, once the "pearl of fruit industry", has been sold from the past to today’s ten pounds of postage, and has already stepped down from the altar. The "freedom of cherries", which was once pursued hard, now seems like telling a cold joke to the fruit industry.

　　It’s not just cherries that are sad.

　　Domestic fruits, led by citrus, are also in a difficult position to support. From January to December 2020, the average wholesale price of bulk fruits monitored by the Ministry of Agriculture and Rural Affairs decreased by 9.8% compared with 2019. Some merchants feel more directly, "the price of fruit has dropped by at least 30% year-on-year".

　　What is even more helpless is that even if the price has been "discounted", the volume of fruit still does not improve.

　　The China Fruit Circulation Association recently issued the "Initiative on Doing a Good Job in Current Fruit Sales", calling on the whole industry to actively respond to the crisis and spend the cold winter together.

　　The sudden "cold" and "freezing" made people in the fruit industry a little confused. The price that can’t be raised, the fruit that can’t be sold, the warehouse piled up like a mountain, and the fruit industry people are waiting for the arrival of spring.

　　An expanding orchard

　　Guangxi Lipu Sugar Orange is a well-known regional public brand of citrus. In 2016, when the reporter went to Guangxi for an interview, an orange farmer joked: "The Bureau of Industry and Commerce of the Finance Bureau, it is better for me to go home and plant sugar oranges!"

　　Now, it seems that it is the last glory of sugar orange.

　　In 2016-2017, the average price of sugar oranges in Guangxi once reached a high of 12.6 yuan per kilogram, and countless fruit farmers lived in the "Citrus House" by relying on their 10 acres of citrus orchards.

　　The sudden epidemic in 2020 poured cold water on the head of sugar orange. Fruit merchants can’t get in, fruits can’t get out, and there are not a few citrus orchards that have been abandoned.

　　The accident that was regarded by many people at that time was repeated again this year. Just a month ago, the average price of sugar oranges in Guangxi hit a deep pit in 1.2 yuan per catty. This price is even lower than the input cost of fruit farmers.

　　For fruit farmers, it is not important to pick the fruit or not, which is doomed to be a loss.

　　This ending was actually buried as early as a few years ago when sugar oranges were expensive. The price of citrus is soaring, and the industrial and commercial capital with a keen sense of smell is coming into the "orange". Guilin and other sugar oranges are planted in big markets, and fruit farmers even compete to transfer land to other markets. Planting sugar oranges is like planting a cash cow.

　　Zhao Junyi, chief fruit analyst of the agricultural products market analysis and early warning team of the Ministry of Agriculture and Rural Affairs, told the reporter that the area and output of citrus have been increasing continuously in recent years. In 2018, citrus output surpassed apples to become the largest fruit raw product category in China, and in 2019, citrus output accounted for 24.1% of the total output of garden fruits in China.

　　The continuous expansion of orchards will inevitably bring high supply. Citrus is not resistant to storage, so it is inevitable that "price stampede" will occur when it is listed centrally.

　　This cold winter in the fruit industry, when the new citrus season came on the market in November last year, has already begun to show signs. Wuming Wogan, Lipu Sugar Orange and other popular "star" fruits in the past are not only unsatisfactory in price, but also worrying in sales volume. Only when they are listed can they not be sold. Fruit farmers have to beg the buyers to take as many goods as possible.

　　Chen Yucheng, head of Sihui Cuitian Agricultural Science and Technology Co., Ltd. in Zhaoqing City, Guangdong Province, said frankly: "The pressure this year is particularly great. Some time ago, due to the influence of the cold wave, it was difficult to sell in the north. Coupled with the epidemic situation and the low price of foreign fruits, the confidence that fruit farmers had just stabilized was somewhat shaken. "

　　The pressure of continuous loss is transmitted to fruit quality through fruit farmers. A person in charge of Guangxi Fruit Technical Guidance Station told the reporter that due to the poor market, the willingness of growers to invest has been greatly reduced, and the investment in organic fertilizer and film mulching has decreased accordingly, which has led to the decline of fruit quality, further affecting sales and forming a vicious circle.

　　Fruits piled up in the warehouse

　　It’s not just fruit farmers who are suffering from the cold winter. The pressure on fruit dealers may be even greater.

　　According to the data of Guangxi agricultural products production and marketing price monitoring and early warning system, on February 5th, the origin price of sugar orange was higher than the wholesale price per kilogram in 0.3 yuan. It is hard to imagine that the wholesale price is upside down with the origin price in any industry.

　　There are also traditional bulk fruits such as apples and pears on sale. In the 2020 crop season, the national apple output is about 41 million tons, and it still maintains a relatively stable supply. Looking at the whole year, the prices of Fuji apples and Yali pears dropped by 28% and 28% respectively compared with the previous year.

　　"The sales situation is not ideal. Some dealers sell at a loss of 50 cents per catty. After all, it will cost more to continue to put it in the cold storage." Lu Fangxiao, president of China Fruit Circulation Association, said.

　　However, it is difficult to reverse the situation that the inventory of cold storage continues to be high. It is reported that about 11 million tons of apples will be stored in the cold storage in 2020, an increase of 8% year-on-year, and a record high.

　　Many dealers spent a lot of money on Apple last year, but this year they are trapped by Apple. The strong market during the new listing of apples in 2020 attracted many pear merchants, garlic merchants and ginger merchants to join the inventory. In January 2021, the cold inventory of apples was about 1.5 million tons higher than that of the same period of the previous year.

　　What is the pressure on the sales side of the fruit industry? According to the data of China Fruit Circulation Association, the total domestic fruit output this year is 274 million tons. This means that Chinese people need to consume nearly a catty of fruit every day to complete the task of destocking the fruit industry.

　　Domestic fruits are under pressure, and the annual festival of imported fruits is also difficult. Imported fruits, a popular gift before the Spring Festival in previous years, have continued to shrink this year, and they are also facing the pressure of high inventory. Taking cherries as an example, it is preliminarily estimated that there are nearly 1,500-2,000 cabinets in stock in China at present, and 5,000 cabinets will arrive in Hong Kong before the Spring Festival.

　　The epidemic situation in COVID-19 has become a cloud that cannot be dispersed on the head of imported fruits. Consumers’ panic about imported fruits has led to a decrease in purchasing desire and a sharp drop in sales volume.

　　A dealer who has been engaged in the import fruit business all the year round said that in order to attract consumers, he launched a "fruit gift package" that had never been seen before, and hung the report on the results of cold chain disinfection treatment conspicuously. Even so, there are still customers who are worried.

　　On the one hand, the fruit farmers begged, on the other hand, the consumers hesitated, and the dealers caught in the middle looked at the goods piled up in the warehouse and wanted to cry. For many fruit distributors, "surviving" has become the biggest wish this year.

　　Lost traditional market

　　It has to be admitted that the epidemic situation is profoundly changing the fruit industry in China.

　　Under the epidemic situation, the consumption demand of fruit as a non-necessity is slightly weak, which is directly reflected in the traditional wholesale market. The relevant person in charge of Beijing Xinfadi Market told the reporter that compared with previous years, the shipment of fruits dropped by about 40% this year. This data also applies to many offline chain retail stores.

　　A dealer in Guangxi said that some fresh fruit farms shipped five or six cars in the past day, but now there are only two or three cars a day, and the popularity is bleak, far less than in previous years.

　　In sharp contrast, the online market is hot. Jing Changbao, director of purchasing food, told the reporter that in 2020, the overall sales of fresh food on the platform will increase by three times, and consumers’ acceptance of various brands of agricultural products and landmark products will be significantly improved.

　　Compared with vegetables, fruits are obviously more suitable for online sales. According to a report released by China Academy of Agricultural Sciences, fruit was the largest category of online retail sales of agricultural products in 2019, accounting for 38.3%. The information disclosed by the person in charge of a fruit market consulting company is more intuitive. In the terminal sales of Apple, online sales reached 14%, the proportion of direct mining was 35%, and the proportion of farmers’ market dropped to about 40%.

　　The rules of the game have changed, and a large number of fruit stall owners have to change careers. "Online is direct supply from the place of origin, and the price sold to end consumers is even lower than our purchase price."

　　However, the final trend of online sales is still controversial in the industry.

　　"Community group buying, which was popular some time ago, also had a big impact on the fruit market. However, we believe that this low-price sales method is unsustainable and will eventually lead to vicious competition and low-price competition. In the long run, consumers will suffer. " Lu Fangxiao said.

　　Where is the spring of fruit industry?

　　How to spend the winter in the fruit industry smoothly?

　　In the eyes of the industry, the overall progress of fruit sales is slow now, which is more of a structural reason. There are many kinds of fruits, and consumers have great choices. 20 years ago, the scene of carrying sacks to buy apples is no longer there, and the trend of individualization, quality and branding of fruit consumption is becoming more and more obvious.

　　In the eyes of young consumers, traditional fruits such as apples and pears are no longer the first choice, and "liking the new and hating the old" is their consumption habit. From sugar orange five years ago, Wogan orange three years ago, to "online celebrity" jelly orange and ugly orange today, the rapid change of market hotspots has left many fruit farmers at a loss.

　　"Overall, the total supply of fruits in China is more than enough, and the structural contradictions are prominent. staple goods is everywhere, lacking safe, green and high-quality fruits." Lu Fangxiao believes that to fundamentally solve the problem of fruit industry, the key is to put an end to the disorderly expansion of production end. Only by adhering to high-quality development, continuously accelerating the improvement of varieties, continuously optimizing planting structure according to market demand, and cultivating more influential and well-known brands can consumers truly satisfy their pursuit of a better life.

　　Under pressure, it is urgent to adjust the industrial structure. Guangxi, which ranks first in citrus production in China, has taken the lead in moving. The Guiding Opinions on Promoting the High-quality Development of Citrus Industry in Guangxi issued in November 2020 clearly pointed out that it is necessary to avoid following the trend, prevent industrial recession, and strive to further optimize the citrus structure and layout.

　　Embracing new channels has also become a compulsory course for traditional "fruit people". Some traditional channel dealers began to take the initiative to "get an electric shock online", hoping to take the sales path of combining online and offline at the same time and get closer to consumers.

　　Some dealers hope to make a "turnaround" by using "online celebrity" fruit, and regional public brands and landmark agricultural products become their first choice. The "2020 Online Consumption Trend Report of Agricultural Products" released by JD.COM Big Data Research Institute shows that at the moment when the brands of well-known agricultural products enterprises are not prominent, the place of origin has become the primary label of agricultural products quality.

　　In fact, even if we are experiencing the cold winter, people in the fruit industry feel differently. According to the data provided by JD.COM, the turnover of landmark agricultural products in the first half of 2020 still increased by 74% year-on-year. Fine brands such as Sichuan Ugly Orange and Yunnan Blueberry have seen a leap in sales.

　　The next spring of the fruit industry may be in these changes.

Real estate weekly and first-tier cities are expected to lead the real estate market to stabilize and recover.

Focus on new signals of real estate market
editorial comment/note
Recently, many new signals have appeared in the real estate market. According to the data of the National Bureau of Statistics, the signal that the real estate market in first-tier cities stabilized and rebounded in September was obvious. It is worth noting that the central and local policies to stabilize the property market continue to increase, the market is clearing, and normal investment demand has rebounded. In first-tier cities, the policy of "recognizing housing but not loans" is superimposed on the traditional "golden nine and silver ten", and some positive changes have taken place in the real estate market in first-and second-tier cities.
Half-monthly talk on property market
Image source/Xinhua News Agency
■ China Economic Times reporter Xia jinbiao
In the past two months, various support policies for the real estate market have been implemented nationwide, and the policy effects are gradually emerging. The real estate market is showing signs of recovery-the real estate market in first-tier cities is the first to recover.
According to the housing price data of 70 cities published by the National Bureau of Statistics in September, the sales price of new houses in first-tier cities turned flat from 0.2% in August, with Beijing and Shanghai rising by 0.4% and 0.5% respectively, with Shanghai leading the country.
Since the end of August, the easing policies of the real estate market in many places have been continuously released. In particular, the four first-tier cities in the north, Guangzhou and Shenzhen have successively implemented the policy of "recognizing houses but not loans", which has obviously boosted the real estate market. Take Shanghai, which led the rise in September, as an example. Following the announcement of the implementation of commercial loans on September 1, on October 17, Shanghai announced the optimization of the criteria for determining the number of housing provident fund loans. If Shanghai has no housing, no provident fund loans in the country or the first provident fund loans have been settled, it will be recognized as the first set of housing … The policy has been continuously exerted, boosting the Shanghai real estate market.
From the perspective of the second-hand housing market, the price of second-hand housing rose by four cities in September, an increase of one city compared with August. First-tier cities turned up for the first time after falling for four consecutive months, with an increase of 0.2%. Among them, Beijing led the national second-hand housing market with an increase of 0.7%; Followed by Shanghai, the price of second-hand housing rose by 0.6%.
Some insiders believe that the price of second-hand houses in Beijing and Shanghai has increased month-on-month, mainly due to the strict implementation of the policy of "recognizing houses and recognizing loans" in Beijing and Shanghai. After the implementation of "recognizing houses but not recognizing loans", the demand potential released is relatively large, especially in Beijing and Shanghai. There are many old second-hand houses, and there is great potential for improved demand, and the activity of second-hand houses has increased.
It should be pointed out that although first-tier cities take the lead in recovery, this recovery is still unstable, and there are still divisions within first-tier cities. The prices of new houses in Guangzhou and Shenzhen continued to fall, with a month-on-month decrease of 0.6% and 0.5% respectively, and a year-on-year decrease of 1.7% and 3%. The price of second-hand houses in Guangzhou decreased by 0.7% month-on-month, while the price of second-hand houses in Shenzhen was flat.
In addition, although the sales price of commercial housing in second-and third-tier cities has increased and decreased year-on-year, the chain is still declining. From the ring comparison, in September, the sales price of new commercial housing in second-tier cities decreased by 0.3% from the previous month, and the decline rate was 0.1 percentage points higher than that of the previous month. Second-hand housing decreased by 0.5% month-on-month, the same as last month. The sales price of new commercial housing in third-tier cities decreased by 0.3% month-on-month, and the decline rate narrowed by 0.1 percentage point from last month; Second-hand housing decreased by 0.5% month-on-month, and the decline rate was 0.1 percentage point higher than that of last month.
At present, the risk release of the real estate supply side continues, and residents’ income and expectations need to be further improved, which has affected the stabilization of the real estate market in second-and third-tier cities to a certain extent, resulting in the decline in house prices in second-and third-tier cities. In addition, the recovery of first-tier cities brought by optimizing real estate policies needs to be further stabilized.
Due to the implementation of policies such as "recognizing houses but not loans", the demand for housing replacement in first-tier cities has been released, which has led to a significant increase in the number of second-hand houses listed in first-tier cities. Under the background of a large increase in supply, the prices of second-hand houses in first-tier cities are still in a downward channel in the short term.
Some insiders believe that whether it is just needed or improving demand, residents usually "buy up and not buy down". At present, consumers’ confidence in housing prices and the market is weak, and they are more cautious and slow to enter the market. In this regard, it is necessary to further optimize the real estate policy, "stabilize housing prices" and "stabilize expectations" and promote the repair of the real estate market.
In the short term, the real estate market is still facing adjustment pressure. However, in the medium and long term, the urbanization rate of permanent residents in China is 65.2%, and the urbanization rate of registered population is only 47.7%, so there is still much room for improvement in urbanization. In addition, although the total number of houses in China has reached about 40 billion square meters, the houses are mainly small and medium-sized units with great improvement potential.
The market expects that the policy is expected to continue to be optimized around stabilizing housing price expectations, activating the replacement chain, and lowering the threshold for reasonable housing demand. In particular, with the further liberalization of policies such as purchase restriction in first-tier cities, hot cities will enter a more solid market recovery stage, which is expected to lead the real estate market out of the bottom area and stabilize and recover.
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