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There is a lack of traffic, and Li Jiaqi flashes bilibili.

Recently, the advertisement card in the live broadcast room of "Fashion Festival" in Li Jiaqi appeared on the homepage of bilibili mobile APP.

After clicking this card, you will jump directly from bilibili to Li Jiaqi Live Room in Taobao, and the "Newcomer Limited Time Subsidy" product will automatically appear at the bottom of the Live Room page. After closing the pop-up window, you will jump out to the page of receiving new guest red envelopes.

Taobao said that at present, many UP owners have brought goods for Taobao through live broadcast, that is, the UP owners broadcast in bilibili, reaching Taobao to place orders with one click.

This is behind bilibili’s "big open loop" strategy in e-commerce business. Under this strategy, bilibili opened a commodity library with the head e-commerce platform through one-click switching and advertising space, and conducted in-depth cooperation in a more targeted manner. After that, bilibili will connect the whole ecology to various e-commerce platforms and brands.

|Commercialization in bilibili began to make money.

There is no gratuitous gift in business. bilibili sells the traffic to Taobao Live, mainly to increase his advertising revenue and continuously strengthen his commercialization ability. Commercialization is the top priority in bilibili in recent years, especially the business income related to e-commerce. The reason for this is the following：

On the one hand, advertising, live broadcast and e-commerce have brought considerable financial returns to bilibili. In 2023, bilibili achieved positive cash flow for the whole year.

The financial report shows that in 2023, the total revenue of bilibili reached 22.53 billion yuan, a year-on-year increase of 3%; Gross profit was 5.4 billion yuan, a year-on-year increase of 41%. From the business sector, advertising and value-added services (mainly live broadcast) are the main driving forces for bilibili’s revenue growth.

Source: bilibili official WeChat WeChat official account

Specifically, in 2023, bilibili’s advertising revenue was 6.41 billion yuan, a year-on-year increase of 27%; Revenue from value-added services (live broadcast and big membership) reached 9.91 billion yuan, up 14% year-on-year.

On the other hand, the core income has been weak before, including games, IP derivatives and other businesses.It can be seen from the financial report that the revenue of several new games was lower than expected, which dragged down the annual revenue growth rate of bilibili in 2023. Bilibili’s game business revenue in 2023 was 4.02 billion yuan, down nearly 5% year-on-year, which exceeded market expectations.

The management of bilibili said that it is confident that the operating profit will turn positive after adjustment in 2024Q3, and it will be profitable. In order to achieve this goal,The "big open loop" strategy of cooperation between bilibili and e-commerce platform has become the key development direction..

The so-called "open-loop" strategy refers to opening bilibili’s content ecology to Pinduoduo, Taobao, JD.COM and other head e-commerce platforms for diversion, and exporting content-based transaction traffic outside the station to replace the closed-loop business path of planting grass and trading in the station.

In the third quarter of 2022, bilibili launched a "big open loop" strategy to direct traffic to e-commerce platforms such as JD.COM and Taobao, so as to make up for the shortcomings in the business chain of e-commerce. Less than a year after the implementation of the "Great Open-loop Strategy", bilibili has opened relevant links with Taobao, JD.COM and Pinduoduo. Among them, by the second quarter of 2023, the cooperation between bilibili and Taobao accounted for 70% of the e-commerce business volume of bilibili Great Open Loop.

According to LatePost, in April 2023, Daishan, president of Taotian Group, led a delegation to visit bilibili to discuss cooperation, and finally decided to increase the amount of advertising in bilibili, more than five times the original amount.

Not only Ali, Pinduoduo and JD.COM are regular customers of bilibili. During the "June 18th Promotion" in 2023, bilibili’s advertising revenue from Ali, JD.COM, Pinduoduo and other e-commerce industries increased by over 200% year-on-year. In addition, some insiders said that Pinduoduo’s ROI in bilibili was at least greater than 5. According to public information, the ROI of some well-known consumer brands can also reach 2-2.5.

Behind the "big-handed" launch of e-commerce platforms such as Ali, Pinduoduo and JD.COM, they took a fancy to the highly sticky young users in bilibili.The data shows that the average age of users in bilibili is about 24 years old, among which the coverage rate of Z+ generation users reaches 65%, and more than half of users live in second-tier cities and above, with a ratio of male to female close to 1: 1.

With the daily average active users stable at the order of 100 million, bilibili has become the mainstream video content platform in China. Its daily average user duration has reached 96.25 minutes.

Source: Dolphin Investment Research

However, regarding the traffic trafficking in bilibili, some insiders said that this is not a long-term behavior. Bilibili, as the content platform of the large-scale open-loop e-commerce at present, can get a share of the e-commerce market quickly under this mode, but it only plays the role of a channel and "hands over" its own traffic. The same is the content platform, and Xiaohongshu is developing in the direction of closed-loop e-commerce.

| bilibili e-commerce is constantly moving

At present, bilibili’s e-commerce is developing in two major directions. One is to cooperate with other e-commerce platforms to open a "big open loop" strategy; The second is to support the UP main live broadcast in the station.

In cooperation with other e-commerce platforms,In 2018, long before the strategy of "big open-loop e-commerce" was put forward, bilibili and Taobao Alliance reached an all-round cooperation. Both parties supported UP owners to establish Taobao Daren accounts. Through personalized recommendation, content operation and other forms, both parties jointly provided traffic support, allowing UP owners to commercialize by directly bringing goods and docking business orders.

In the third quarter of 2022, bilibili officially implemented the strategy of "big open-loop e-commerce", and opened the advertising cooperation in the station for e-commerce advertisers such as Ali, JD.COM and Pinduoduo. Among them, bilibili took the lead in reaching a cooperation with Ali, and started the Spark Program. From the follow-up effect, the proportion of new customers led by the program from bilibili to Taobao stores was 70%.

At the same time, during the double 11 last year, the original "Member Purchase" entrance at the bottom of the mobile phone App in bilibili was temporarily renamed as "double 11", and a new "Tmall double 11" section was added to directly display Tmall products and support clicking and jumping to the Tmall page to purchase, providing users with more convenient consumption scenarios.

Besides Ali, bilibili also cooperates with platforms such as JD.COM and Pinduoduo. In 2024, bilibili will continue to deepen the cooperation of UP owners, and the number of UP owners cooperating with Pinduoduo is expected to increase by more than 100% year-on-year. Because of his generous hand, Pinduoduo was dubbed by netizens as "the gold owner of bilibili *" and "supported half of the UP owners in the station by himself".

In addition to the three mainstream e-commerce platforms, many cutting-edge consumer brands are also increasing their layout in bilibili. For example, in October, 2023, Wujiang mustard tuber launched two new products jointly with bilibili (Wujiang mustard tuber mass-selling package sold online and 70g regular package sold offline), which brought real sales growth. According to the data, in Tmall Wujiang official flagship store, the joint new products were sold for 24 hours, ranking in the top 5 in sales. As of October 24, 2023, the cumulative transaction amount of Tik Tok joint special event exceeded 630,000.

It is worth noting that behind bilibili’s "big open loop" strategy, the road of self-operated e-commerce is impassable. Bilibili has tried to expand the variety of goods supply based on the existing "member purchase" system, but the effect is not good. Li Xi, COO of bilibili, thinks that e-commerce is a large-scale business, and it needs to accumulate transaction-related technologies, while bilibili does not have either for the time being.

On the UP main live broadcast cargo in the support stationNowadays, live broadcast with goods has become a breakthrough in bilibili’s e-commerce business. Bilibili COO Li Xi introduced that in the fourth quarter of the e-commerce peak season in 2023, bilibili had an average of more than 60,000 UP owners participating in the delivery business every day. Among them, during the Double Eleven period, the GMV of omni-channel delivery exceeded 1.6 billion yuan, and the single transaction GMV of female clothing UP parrot pear with live delivery in December exceeded 50 million yuan.

However, there are also UP owners who encounter "Waterloo" on live delivery. For example, in June 2023, the head UP owner "Brother Daxiang is coming" with 5 million fans, after the announcement of live broadcast with goods, caused fans to boycott, and was spit out by fans as "down and out" and "just bad money". After the live broadcast, the powder dropped more than 170,000. At present, "Daxiangge" has stopped the live broadcast of goods.

But bilibili live broadcast has just started, and there is still a long way to go in the future. In addition, it should be noted that bilibili’s choice of "open-loop" e-commerce mode means that it relies heavily on external platforms and it is difficult to form a competitive advantage.

Some insiders have commented that bilibili can’t master the whole process of users from planting grass to trading. At the same time, logistics and after-sales in bilibili also depend on external platforms, which undoubtedly increases the operational risk of brands or businesses.

|Where are the opportunities for businesses?

Li Xi said: "The core competitiveness of bilibili is the platform with the highest density of young people in China. The average age of these young people is 24 years old, and they are all at the age of leaving school and are in the rising range of consumption. Therefore, bilibili is now a necessary platform for brands to establish consumer minds. Whether it is short-term transaction transformation or long-term consumer minds, they will choose bilibili. "

Consistent with Li Xi’s statement,Compared with other e-commerce platforms, bilibili has a high-stickiness, younger user group, which has the characteristics of long time and long video acceptance. In addition, due to the user tonality and strong community atmosphere of the original strategy gathering in bilibili, the UP main ecology is prosperous.

The above-mentioned fan characteristics also determine that the UP main live broadcast has a strong private domain attribute. As mentioned above, it is said that your own delivery is actually a kind of group purchase delivery based on private domain.

It focuses on the decoration of popular science, home and other content, through "it takes 30W to measure the water purifier, and the result is not as good as boiling water?" "What’s the difference between the collection ability of washing and drying?" Wait for a series of videos to gain fans. And he also started live broadcast with goods in line with the commercialization trend in bilibili. During the Double Eleven in 2023, the total amount of omni-channel payment was as high as 1.68 billion, with a year-on-year growth rate of 400%. One person’s record is almost half that of GMV.

"The case of staring has been verified.Consumer-resistant products such as home and digital, combined with bilibili’s relatively long video content,, including the mode of in-depth evaluation, is our advantage of carrying goods. "Li Wei said.

In addition, in recent years, the content influence of living quarters and entertainment areas in bilibili has increased the stickiness of young female users. For example, recently, the fashion category UP main "Parrot Pear" brought 50 million yuan of goods in a single live broadcast, and 90% of the ordering users were women.

It can be seen that bilibili e-commerce has the above advantages in developing business. Now, with the cooperation with Taobao again, the advertising card has jumped into the live broadcast room of Taobao, which means that bilibili has taken a key step and is accelerating its commercialization, which has brought three major impacts.

First, it saves capital investment and increases its own advertising commission income. Last year, the "Member Purchase" entrance at the bottom of the mobile phone APP in double 11 and bilibili was temporarily renamed as "double 11", and a new "Tmall double 11" section was added to display products and support direct jumping. According to statistics, the advertising flow from the head e-commerce platform in double 11 and bilibili increased by over 80% last year.

The second is to undertake the commodity library of the e-commerce platform and access the mature shelves. The cooperation with Taobao Live means that bilibili will fully spread the open-loop e-commerce model, and through this unique mode of bringing goods, bilibili users will continue to refresh their cognition, and finally help the platform to successfully achieve high-conversion delivery.

The third is to promote the platform to create a more mature live broadcast e-commerce ecosystem, further enhance the platform’s own live broadcast and delivery atmosphere, and attract more UP owners to carry out live broadcast and delivery for a long time.

In addition, it should be noted that since bilibili adopts a "big open loop" e-commerce, the essence of which is output traffic, if other e-commerce platforms do not provide good service, it may bring itself back and lead to the loss of users.

Zhuang Shuai, founder of Bailian Consulting, publicly stated that to fundamentally solve the problem, it is necessary to build a supply chain and e-commerce operation system like "closed-loop e-commerce". But … Zhuang Shuai also mentioned that "if the open-loop model has a user scale, it can be done for a long time, and the closed-loop e-commerce needs daily life and cash to support it."

Generally speaking, bilibili is making every effort to develop its e-commerce business, and seriously considering the matter of "just meals", which also brings new opportunities to the e-commerce industry, especially for consumer-resistant products such as home and digital products. However, the e-commerce in bilibili started late, and the form of goods delivery has only taken shape, and the e-commerce mind is still immature, which still needs more exploration.

In addition, because the e-commerce mentality of users has not been cultivated, bilibili needs to balance the development of content and e-commerce in the process of e-commerce.

References:

1. "Bonuses, Difficulties and Possible Solutions of Goods Carried in bilibili". Narrow broadcast.

2. With an annual income of 22.5 billion yuan, bilibili’s boss works hard to bring goods. 21st century business herald

3, "bilibili Struggles to Stand Up". Tiger Sniff

4. How did bilibili become the "advertising department" of Pinduoduo? ".Yuanchuan Institute

Are online celebrity products really worth buying？

According to incomplete statistics, there are currently more than 6,000 "online celebrity Live" practitioners in Yiwu, Zhejiang, involving more than 3,000 market operators. The picture shows that in a clothing store in Beixiazhu Village, Yiwu City, anchor online celebrity is broadcasting live. Photo by Gong Xianming (People's Vision)

Screenshot recommended for the homepage of an APP on a grass planting platform in online celebrity.

Guo Dexinzuo (Xinhua News Agency)

　　"All girls!" "Too cheap!" "Grab it! Grab it! Grab it! " On October 21st, just a few hours before the first day of the pre-sale of Tmall double 11, Li Jiaqi, the first brother of lipstick, brought 30 million viewers in the webcast room into the atmosphere of "double 11" shopping spree in advance. That night, Li Jiaqi reached the top of the Taobao live broadcast anchor list, and the sales of 10,000 lipsticks in Zhong Chao were amazing. More brands have sold more than 100 million yuan in 6 minutes in the live broadcast.

　　A similar legend of online celebrity’s goods delivery is staged on the e-commerce live broadcast platform every day. Correspondingly, on various social networking platforms, online celebrity products are recommended in a dazzling array. online celebrity, who has a large number of fans, recommended various online celebrity products to fans through illustrated notes on "planting grass", vivid videos on "planting grass" or live broadcast. Words such as "pro-test is easy to use", "must-buy list" and "online celebrity explosion" have stirred up the consumption desire of social platform users.

　　In August this year, Xiaohongshu APP (mobile phone software) was removed from the shelves of major application malls. The official said that it would start a comprehensive investigation and rectification of the content in the station, conduct in-depth self-examination and self-correction, actively cooperate with relevant departments, and promote the optimization and upgrading of the Internet environment. Xiaohongshu, which has over 200 million users and advocates young lifestyle sharing, has become one of the most representative social platforms of "planting grass with goods". The development of Xiaohongshu is also the epitome of the whole online celebrity market with goods. While online celebrity, with goods, gathers huge traffic and drives huge sales, the uneven online celebrity products gradually expose the industry chaos behind the "sales miracle".

　　influencer marketing

　　Fans of professional online celebrity realized.

　　Who is the top online celebrity that is now all over the network? The answer to this question will be updated every once in a while.

　　In recent 20 years, the development of online celebrity has experienced a rapid iteration from 1.0 era to 4.0 era. Nowadays, online celebrity is gradually becoming a specialized profession, and online celebrity’s management mode has also changed from individual creation to team and enterprise management. Publishing content on social networking platforms, accumulating fans, creating personal brand influence, and realizing the realization of fan traffic through commercial channels have become the way for many first-tier online celebrity to get rich.

　　According to the White Paper on Eco-development of E-commerce in online celebrity in 2019 released by Crowley, in 2018, the number of netizens reached 829 million, and the number of online shopping users reached 610 million. On average, 73 out of every 100 netizens chose online shopping. Since 2015, the proportion of online retail sales of physical goods in the total retail sales of social consumer goods in China has soared from 8.04% to 18.4% in 2018. A huge number of online shopping users, huge online shopping demand and fast-growing online shopping market provide a fertile land for professional online celebrity.

　　Online celebrity, a professional who is eager to realize the flow, is a loyal fan with spending power. "When the golden wind meets the dew," online celebrity brings goods as the times require.

　　In the White Paper on Eco-development of E-commerce in online celebrity in 2019, online celebrity is defined as "online celebrity E-commerce", that is, content producers (network celebrities) with network influence recommend and sell products to users through content or e-commerce platforms. The main bodies of e-commerce in online celebrity include self-media, live anchors, stars, celebrities, shopkeepers, professionals and grassroots celebrities.

　　With the deepening cooperation between e-commerce platform and online social platform, online celebrity’s goods delivery gradually moves towards the category of "social e-commerce". Online celebrity brings goods on social platforms and interacts with fans in e-commerce live broadcast, which is a common way to bring goods in online celebrity at present.

　　According to the "2019 Taobao Live Ecological Development Trend Report" released by Taobao List and Taobao Live, the number of anchors who joined Taobao Live in 2018 increased by 180% year-on-year, and the Taobao Live Platform brought over 100 billion yuan, with a year-on-year growth rate of nearly 400%. There are more than 400 live broadcast rooms with a monthly delivery scale of more than 1 million.

　　"online celebrity’s delivery of goods is essentially a new way of docking supply and demand: consumers and businesses are docked through online celebrity. These online celebrity attract fans to conduct business activities through their own characteristics and high-quality content." Wang Xintian, a lecturer at the Business School of Ningbo University, said in an interview that the essence of online celebrity’s economy is to rely on social platforms to promote, form a loyal fan base by gathering a lot of attention, and derive various consumer markets around online celebrity, and finally form an economic model with a complete industrial chain.

　　According to relevant data, the main influencing factor of 83% young consumers’ purchase decision is the "online celebrity" and "Talent" sharing. On social media, it is normal for stars to bring goods, and fans are more willing to "plant grass" to buy products endorsed or recommended by stars.

　　"The essence of online celebrity’s delivery is still a marketing method, which transforms the gathered fans into actual product consumers through socialization and entertainment." Liao Huaixue, a lawyer of Taihetai Law Firm, analyzed in an interview that in this "consumption transformation" mode, online celebrity with goods, as an assumed consumer, directly uses, explains and displays goods. Compared with the traditional one-way static dissemination of goods information by e-commerce, this mode can interact with consumers and narrow the distance between them. "As a new format of e-commerce development, online celebrity’s delivery of goods enriches consumers’ shopping methods and has great development potential, but at the same time, there are frequent chaos in the industry, and it is urgent to standardize governance."

　　Grey secret

　　There are many routines and chaos.

　　The cat’s claw cup, the double yellow egg ice cream, and the exotic enzyme … … On the social platform of planting grass in online celebrity, you can find rich and detailed notes on "planting grass", whether it is cheap and easy to get daily snacks and good things in life, expensive and professional cosmetics and health products, or various international luxury brands.

　　Online celebrity with goods has become an artificial identification filter for mass products, with personal reputation and word of mouth as the guarantee, recommending various goods worth buying for its fans. However, due to the uneven quality of online celebrity, the different screening mechanisms of e-commerce platforms and social platforms, and the lag in supervision of relevant institutions, there are various problems hidden behind the phenomenon of online celebrity bringing goods.

　　Wei Wei, who works in a state-owned enterprise, is worried about losing weight recently. On a grass planting platform in online celebrity, Wei Wei planted a popular Japanese enzyme. Bloggers in online celebrity recommend this enzyme to decompose fat and sugar well and help to lose weight without affecting diet. After buying it and trying it twice, Wei Wei found that this enzyme is not as "fantastic" as bloggers said.

　　"Let’s not talk about the effect of losing weight. Every time I eat enzymes, I start to feel chest tightness and nausea. This is also the case when I asked some friends around me. " Wei Wei said, "These products are under the banner of being beneficial to health, and many bloggers in online celebrity have personally experienced them. The recommendations seem particularly convincing, and hundreds of comments are basically praised and applauded, which makes people easily believe them. However, the instructions on the product are all in Japanese, and there is no detailed Chinese translation. After we buy it back, the specific method of taking it depends on the blogger’s recommendation notes, which actually has certain security risks. "

　　The quality and safety of products can not be guaranteed, the product promotional pictures are inconsistent, and the data such as praise forwarding on the platform are falsified … … While online celebrity is in full swing, more and more users have discovered the gray "secret" behind the popularity of online celebrity products.

　　Xiao Zhao, a graduate student in Hongkong, has always been a loyal user of online celebrity Grass Planting Platform and Short Video Social Platform. A while ago, after watching the live broadcast of a beauty blogger, she bought a online celebrity neck cream. "The biggest highlight of this neck cream is that it has a push-pull roller, and it feels particularly good to watch the live broadcast. After buying it back, I found that the composition of this neck cream is similar to that of ordinary moisturizer, and the effect is also very general, and the actual utilization rate is not high. " Xiao Zhao said frankly that watching the live broadcast of "planting grass" often leads to impulsive consumption. The live broadcast can show the products very intuitively and concretely, but there are often cases where the live broadcast does not match the real thing.

　　Wang Xintian believes that the chaos in these industries is on the one hand an issue of industry evaluation mechanism. The intensification of industry competition in online celebrity has led to the increasingly obvious drawbacks of the evaluation mechanism on the mainstream online celebrity platform. For example, on some platforms, online celebrity is ranked by likes and sales volume, which leads some companies to "brush data" in order to get higher exposure. On the other hand, it is the problem of supervision mechanism. If "brushing data" can also be regarded as a kind of online marketing behavior, then false advertising is suspected of commercial fraud and needs the intervention of market supervision departments. At present, this aspect needs to be strengthened urgently.

　　Have a scale in mind

　　Governing by law and strengthening identification

　　"It is a comprehensive management process to solve all kinds of problems existing in online celebrity’s goods delivery." Liao Huaixue believes that at present, China’s Advertising Law, Electronic Commerce Law, Anti-unfair Competition Law, Product Quality Law, Food Safety Law and Consumer Rights Protection Law have relatively perfect provisions on legal issues such as false propaganda, data fraud, product quality, food safety and consumer rights protection. In online celebrity, different subjects involved in the behavior of carrying goods should participate in the link of governance according to law.

　　First of all, online celebrity with goods should improve the ability to control the quality of goods, carefully choose cooperative brands, and merchants should standardize the supply chain, work hard on the quality of goods, and ensure after-sales service. Secondly, the short video live broadcast platform should earnestly fulfill its responsibilities, strengthen the audit of live broadcast content, establish a "blacklist" system for online celebrity with goods and sellers, implement a platform ban system for online celebrity and merchants who infringe on consumers’ interests, standardize consumers’ payment methods, and establish and improve the platform order tracking system. The regulatory authorities should strengthen supervision. If online celebrity’s goods-carrying behavior infringes on the interests of consumers, the merchants and the goods-carrying online celebrity should share the responsibility. At the same time, if the short video live broadcast platform fails to fulfill the corresponding regulatory obligations and platform management responsibilities, the live broadcast platform should also bear the corresponding responsibilities.

　　"Everyone has a steelyard in their hearts. I will trust evaluation bloggers who have more fans, more pertinent evaluations, advantages and disadvantages, and choose products from reliable brands. " Xiao Ning, who often browses the evaluation videos of skin care products on the short video platform, has her own experience in identifying online celebrity’s "planting grass". "After watching the video, first brush the comments under the video, then check the ingredients of the products on the special software, choose the products that really suit you, and then go to the e-commerce platform to search and buy." Strengthening the ability to identify products with goods in online celebrity and improving the network literacy of users of e-commerce and social platforms is a self-defense technique for netizens to deal with the problem of goods with goods in online celebrity.

　　From June to November this year, the State Administration of Market Supervision and other eight departments jointly launched the 2019 special action of online market supervision (Network Sword Action) to severely crack down on online sales of counterfeit and shoddy products, unsafe food and counterfeit drugs. From September to December next year, the Supreme People’s Procuratorate, State Administration of Market Supervision and National Medical Products Administration will jointly carry out "Implementing Food and Drug Safety ‘ The four strictest ’ Request "special action, to online celebrity food safety violations. National laws and supervision of relevant departments are "racing" with illegal activities in online celebrity.

　　The authenticity of online celebrity products is being tested by consumers and the market; Online celebrity’s routine of bringing goods is also gradually being found out by users and supervision platforms; Online celebrity’s brand image has become more and more true after the flushing of flow realization. With the improvement of consumers’ discriminating ability, the tightening of platform supervision and the strengthening of law enforcement, online celebrity will eventually return to its original intention: let more high-quality goods meet people who really need them.

The company accountant embezzled 8.9 million reward female anchors to save face and brush 200 ＂rockets＂ at a time.

　　Cctv news Married, accountant, introverted, with a monthly salary of several thousand yuan, this is a portrait of 28-year-old Wang Dong (a pseudonym). However, to everyone’s surprise, he actually used his position to misappropriate 8.9 million yuan of public funds for "rewarding" female network anchors, and individual anchors received more than 1.6 million yuan of "rewarding" online.

　　How is this money spent? Can it be recovered? For the webcast platform, what does the anchor earn?

　　Spending 100 thousand on "200 rockets" at a time is very face-saving

(Video screenshot)

　　Originally, the company wanted to conduct a year-end audit, but the company accountant disappeared the day before the audit. The employees of a real estate company in Zhenjiang, Jiangsu Province, who felt that the situation was serious immediately reported the case. Wang Dong, the company accountant, may have misappropriated public funds, and now he can’t contact, asking the public security organs to investigate.

　　After receiving the police, the police immediately launched an investigation and found that Wang Dong used his position to misappropriate public funds for more than 10 times, reaching 8.9 million yuan.

　　So, where did Dong Wang embezzle so much money?

　　It turned out that 8.9 million yuan was basically used to "reward" more than 10 network anchors, and the most female anchors were rewarded with 1.6 million yuan. After learning that the company was going to audit the accounts, he knew that not only would he be unable to conceal the embezzlement, but he would also be unable to repay it. So, he took the high-speed train to Shanghai to meet the female anchor "Yu Keer" he met online, and then cut his wrist at the hotel to commit suicide.

　　Seeing the continuous outflow of blood, Wang Dong had a desire to survive again. After calling "Yu Keer", he was sent to the hospital for rescue.

　　After leaving the hospital, Wang Dong voluntarily surrendered himself and confessed to his misappropriation of funds. Subsequently, he was criminally detained by the public security organs according to law.

　　Why is it that the misappropriated money is reluctant to give a penny to my family, but I am willing to reward the female anchor?

　　Wang Dong said that his family condition is very ordinary. He has been living with his parents since he got married. When he rewarded the anchor, 500 yuan got a "rocket" in cash. He spent 100,000 yuan to brush "200 rockets" for the female anchor at one time, so everyone thought he was a "rich second generation", which made him feel very proud.

　　The police said that Wang Dong not only showed off on the Internet, but in reality, as he and two female anchors developed into a boyfriend and girlfriend relationship, he stayed in the presidential suite of a high-end hotel when he was dating with public funds, and each time he spent about 30,000 yuan.

　　The police said that at present, it is very difficult to recover the funds misappropriated by Wang Dong, and they are actively looking for these anchors.

　　Network female anchor: no money, no gifts.

(Video screenshot)

　　The female anchor "Yu Keer" said that she has changed many live broadcast platforms, but Wang Dong will follow suit.

　　For many young people, the new career of network anchor is highly sought after by them. So, what are the main income channels of anchor?

　　The network anchor "Yu Keer" is one of Wang Dong who brushes the most gifts and develops into a boyfriend and girlfriend. She said that for network anchors, people who have no money and brush less gifts simply don’t care.

　　Yu Keer said that Wang Dong was a "local tyrant" every time he was rewarded. Although they were no longer in the same city, they still exchanged micro-signals with each other and later met offline. Regarding the relationship with Wang Dong, "Yu Keer" said that this is what everyone needs. I regard live broadcast as a profession, and the other party will "reward" myself more, so naturally I will say a few more words and meet each other.

　　Expert: the anchor should not touch the moral bottom line at will

　　Why are there so many network platforms? As a new format, what qualities should it have? What kind of content is output?

　　Zhang Bin, a reporter from china national radio, said that when webcasting just started, the anchor could win the public’s favor by "face value". Later, in addition to spelling the face value, the anchor spelled out talents such as singing, dancing and magic. Now, when the webcasting platform is getting bigger and bigger, as the general public who has neither "face value" nor talent, they play different and wonderful forms such as live drunk driving and eating glass. Such examples are not uncommon.

　　Zhang Bin said that there are a large number of teenagers and minors behind the network, and the harm caused by exporting content with incorrect values and wrong orientation may be enormous. But in fact, the anchor can become a "positive online celebrity" by imparting knowledge and explaining the contents of professional fields. Secondly, the low cost of webcasting is the primary reason for the emergence of network platforms and anchors one after another. "online celebrity" wants to make more money, and will take some side-stepping forms. If the platform wants to make more money, it will tolerate or even acquiesce in "online celebrity" playing the sideline.

　　"When the truth is still wearing shoes, rumors have spread around half the world." Cheng Ligeng, a well-known scholar at China Youth University for Politics, said that the Internet can relieve stress and kill boring time, but the content of "three customs" must not exist. Because the information transmitted by the network is spread in geometric progression and virus, the network anchor must follow two principles: those who violate laws and regulations, those who violate public order and good customs, and those who touch the moral bottom line and transmit bad content. (Text/wanglili)

To achieve high-quality development, we need to step up the ＂short board＂

　　Cannikin Law tells us that the short board is the key factor to determine the capacity of the whole barrel. No matter how long the short board is, it has no practical significance. The same is true of economic development. Shortcomings not only affect the speed of economic growth, but also restrict the quality of economic development. At the moment when "China’s economy has shifted from a high-speed growth stage to a high-quality development stage", in order to effectively improve the quality and efficiency of economic operation, we must make real contributions and see practical results by "complementing the shortcomings".

　　There are shortcomings in any period of economic development. In the stage of rapid growth, the main shortcomings of China’s economic operation are lack of materials and supply, and serious supply shortages such as transportation, energy and communication have become "bottlenecks". At the stage of high-quality development, the new shortcomings are highlighted. For example, compared with the economic growth rate, quality and efficiency are shortcomings; Compared with the virtual economy, the real economy is a short board; Compared with urban economy, rural economy is a short board; Compared with the economic field, the people’s livelihood field is a short board; From the point of view that the institutional mechanism adapts to the new requirements of economic and social development, the lack of institutional supply is a shortcoming. Therefore, it is an inevitable choice for China’s economy to move towards high-quality development. We must start from the important areas and key links that seriously restrict economic and social development and the outstanding problems that the people urgently need to solve, and make up for both hard and soft shortcomings, both development shortcomings and system shortcomings.

　　From the analysis, focusing on the high-quality economic development, among many shortcomings, three key shortcomings should be given priority: insufficient scientific and technological innovation, lagging system and unsmooth economic cycle.

　　Fill in the shortcomings of scientific and technological innovation

　　From a macro perspective, the key reason for the short quality of economic development is the lack of innovation drive. Innovation is the propeller of high-quality development. Only by constantly innovating and fully applying innovation results to economic activities can product quality be improved, people’s new needs can be continuously met, economic operation efficiency can be improved, and the economy can embark on the track of high-quality development.

　　我国科技创新不足的短板特别是关键核心技术短板，使我们真切感受到了“卡脖子”的滋味。习近平总书记指出，“关键核心技术是国之重器，对推动我国经济高质量发展、保障国家安全都具有十分重要的意义，必须切实提高我国关键核心技术创新能力，把科技发展主动权牢牢掌握在自己手里，为我国发展提供有力科技保障”。

　　突破关键核心技术“瓶颈”势在必行，时不我待，但突破并不容易，需要付出艰苦努力，统筹谋划，把加强基础研究和推进教育改革作为重要支点。事实证明，基础研究和教育是制约我国经济高质量发展的两大短板。

　　一是要补基础研究之“短”。基础研究是自主创新的源头，是科技强国的基石。补齐基础研究短板，就要加大相应的经费投入。资料显示，世界主要创新型国家的基础研究经费占研发经费比例多为15%到20%，与之相比，我国这一比例还有较大差距。鉴于此，应进一步提高基础研究经费投入水平，并引导企业和社会资本更多投向基础研究。同时，补齐基础研究短板，还应提高基础研究人员待遇，吸引更多高端人才，创设宽松学术环境，建立符合基础研究特点和规律的评价机制；加强创新基地建设，优化国家重点实验室布局，完善国家对基础研究的支持体系。

　　The second is to make up for the "short" of education. High quality development depends on innovation, innovation depends on talents, and the cultivation of innovative talents depends on education. The key to cultivate more innovative talents is to change the educational concept and the examination-oriented education model. The cultivation of innovative talents must be eclectic and teach students with different interests and talents in accordance with their aptitude. Higher education should allocate more resources to frontier disciplines and the cultivation of innovative talents, so that more talents with open thinking can stand out. To fill the shortcomings of education, we need to continue to increase funding and strengthen the efforts to improve the quality of teachers, so that high-quality teachers can cultivate high-quality students. In order to attract more outstanding talents to join the teaching staff, it is essential to improve the status and treatment of teachers. Moreover, the cultivation of innovative talents also needs the help of family education. Good family education is the soil for cultivating students’ exploration spirit, independent thinking ability and habits.

　　Fill in the shortcomings of the system

　　To achieve high-quality economic development, we must also fill in the shortcomings of the system. Without a matching system, high-quality development cannot be achieved. To a certain extent, the intensity of system reform determines the progress of high-quality development. The reform of the economic system must be accelerated, deepened in an all-round way, and key breakthroughs must be made to provide strong institutional support for high-quality development. In particular, the reform in the following three key areas must be intensified, accelerated, and take substantial steps.

　　The first is the reform of the state-owned enterprise system. Whether China’s economy can achieve high-quality development depends to a great extent on whether the state-owned enterprises that play a leading role in the national economy can achieve high-quality development. The Decision of the Central Committee of the Communist Party of China on Several Major Issues of Comprehensively Deepening Reform, adopted by the Third Plenary Session of the 18th CPC Central Committee, puts forward that the mixed ownership economy is "an important realization form of the basic economic system". To achieve high-quality development, it is necessary to promote the reform of mixed ownership of state-owned enterprises, expand the reform of mixed ownership in key areas, attract non-state-owned capital to participate in shares, implement employee stock ownership, improve corporate governance structure and enhance the vitality of state-owned enterprises. At the same time, it is necessary to deepen the reform of state-owned assets management system, implement a targeted "streamline administration, delegate power, strengthen regulation and improve services" for state-owned enterprises, and accelerate the transformation from managing enterprises to managing capital, so as to make state-owned enterprises stronger, better and bigger in the market competition.

　　The second is the reform of the financial system. The importance of financial system reform to achieve high-quality development lies in that both the financial system and the financial system have an important impact on resource allocation and structural adjustment, which is related to the quality of economic development. Where the huge budget funds are invested and used, whether they can avoid inefficient and ineffective investment, realize efficient allocation and promote high-quality development, will inevitably depend on the improvement of the financial system. Therefore, we must deepen the reform of fiscal and taxation system to make it "comprehensive, standardized, open and transparent"; Improve the budget management system and promote the reform of income division between the central and local governments; Improve the transfer payment system, deepen the reform of value-added tax, and establish a standardized and reasonable central and local government debt management and risk early warning mechanism. At the same time, to achieve high-quality development, especially to promote the development of high-tech industries, we must give full play to the role of financial markets, especially capital markets, in resource allocation. One of the problems in China’s financial system is that the proportion of indirect financing is too large, the capital market is underdeveloped, the mechanism is imperfect, and the role of efficient allocation of resources cannot be fully exerted. Another problem existing in the financial system is that a large amount of funds are "divorced from reality", and the financing problems of enterprises, especially small and medium-sized enterprises, have not been solved well for a long time, which has affected the efficiency and benefit of economic operation. The focus of financial system reform is to promote financial market-oriented reform, expand the opening of the financial industry to the outside world, gradually liberalize access restrictions, improve the multi-level capital market system, and increase the proportion of direct financing.

　　The third is the reform of the income distribution system. The significance of the reform of income distribution system for high-quality development lies in that distribution, as a basic link of social reproduction, plays an important guiding role in resource flow and resource allocation. How to distribute the produced things and whether they are distributed reasonably will not only affect the consumption structure and demand structure, but also affect the investment structure and supply structure. The supply-side structural reform has continuously made new progress, which is inseparable from the cooperation of the reform of the income distribution system. Relieving the pressure of excessive personal income gap, releasing consumption potential and effectively expanding the total social demand are also inseparable from the deepening reform of the income distribution system. At present, the focus of the reform of income distribution system is to accelerate the reform of taxation, wages, social security, transfer payment and other institutional mechanisms.

　　Fill the short board of economic cycle

　　The Central Economic Work Conference held in December 2018 proposed that "it is necessary to smooth the national economic cycle and accelerate the construction of a unified, open and competitive modern market system". Emphasis on "unblocking the national economic cycle" aims at "unblocking the cycle". Chinese medicine says, "the general principle is painless, but the pain is unreasonable", and the same is true for economic operation. The "unsmooth" economic cycle not only hinders the flow of factors, but also increases transaction costs, resulting in low efficiency and efficiency of economic operation. The key to smooth the economic cycle is to remove the "obstruction" of the economic cycle, clear up the obstacles of the economic cycle, and make all parts and links of various economic departments interconnected and various factors flow smoothly.

　　Judging from the actual operation of China’s economy, the "unsmooth circulation" has become a shortcoming that restricts high-quality development. For a long time, local protection, industry monopoly, administrative intervention, access restrictions, ownership discrimination and many other factors have hindered the formation of a unified national market. Various market players cannot compete in a fair market environment, and the market’s function of efficiently allocating resources cannot be fully exerted.

　　Resources are limited. Whether the limited resources can be allocated to the most needed fields, the most promising industries and the most efficient enterprises, so as to avoid or reduce the mismatch of resources and improve the efficiency of economic operation mainly depends on whether the national economic cycle can be smooth, and whether a unified, open and competitive modern market system can be formed. Only when the market is open and the circulation is smooth can the economy live.

　　To smooth the national economic cycle and achieve high-quality development, we need to make key breakthroughs in the following aspects.

　　First, smooth the circulation of real economy and virtual economy. On the one hand, the real economy is the fundamental source of wealth creation and the material basis for the development of virtual economy; On the other hand, the development of real economy can not be separated from the support of virtual economy, especially finance as its basic form, and finance is the blood of real economy. The problem now is that the structure of the real economy and the virtual economy is unbalanced, the circulation is not smooth, the virtual economy is excessively prosperous, and a large amount of funds are "divorced from reality", which has seriously affected the development of the real economy. To fill the shortcomings of the real economy, we must follow the requirements of the report of the 19 th National Congress of the Communist Party of China. "We must focus on the real economy and improve the quality of the supply system as the main direction." Accordingly, finance must improve its ability to serve the real economy and promote the benign interaction between the real economy and the virtual economy. To smooth the circulation of real economy and virtual economy, we should give full play to the function of capital market and increase the proportion of direct financing; Further reduce taxes and fees, reduce the burden on enterprises, and increase financial support for small and medium-sized enterprises and innovation and entrepreneurship; Strengthen financial supervision to curb the "self-circulation" of funds in the financial system. It is necessary to take multiple measures to promote the concentration of resources in the real economy.

　　The second is to smooth the economic cycle between urban and rural areas. The urban-rural economic cycle is not smooth, which is a major problem that must be solved when China’s economy embarks on the track of high-quality development. The gap between urban and rural areas caused by the dual structure of urban and rural areas makes more resources flow from rural areas with low income to cities with high income, while urban resources rarely flow to rural areas, which intensifies the contradiction between urban and rural areas and makes it difficult for urban and rural economies to integrate and develop. To solve the problem of unsmooth urban-rural economic circulation and fill the shortcomings of rural development, we must not only use the "hand of the government" to invest more public resources in rural areas, but also use the "hand of the market" to guide the factors of production to gather in rural areas, so as to realize the efficient allocation of rural resources, promote the high-quality development of rural economy and make up for the shortcomings of long-term lagging rural economic development. Therefore, we must break down the institutional obstacles that affect the development of urban-rural integration, among which the most crucial thing is to deepen the reform of rural land system, truly attract more elements such as capital, talents, science and technology to flow to the countryside, leave the rural funds and labor force that may flow out in rural areas to combine with the land, enhance the value of rural land through the play of the market, realize the efficient allocation of resources, and provide sustained endogenous power for rural revitalization.

　　三是畅通公有制经济和非公有制经济循环。在我国基本经济制度下，各种所有制经济享有依法平等使用生产要素、公开公平公正参与市场竞争、同等受到法律保护的权利。党的十八届三中全会通过的《中共中央关于全面深化改革若干重大问题的决定》提出，要“废除对非公有制经济各种形式的不合理规定，消除各种隐性壁垒”；党的十八届五中全会强调要“鼓励民营企业依法进入更多领域，引入非国有资本参与国有企业改革”。但在现实中，公有制经济和非公有制经济之间依然存在着“隐性壁垒”，不少行业存在着民营企业不可逾越的“隔离墙”，有的领域则直接对民间投资“屏蔽”。公有制经济和非公有制经济循环不畅通，意味着资源难以实现更大范围的配置，资源配置的市场化程度降低，必然导致效率损失。2018年11月1日，习近平总书记在民营企业座谈会上指出，“公有制经济、非公有制经济应该相辅相成、相得益彰，而不是相互排斥、相互抵消”“要鼓励民营企业参与国有企业改革”。显然，只有把这些要求落到实处，破除公有制经济和非公有制经济之间的各种障碍，国民经济循环才能真正畅通。

　　总之，要实现高质量发展，必须加紧补齐关键短板，突破瓶颈制约，疏“堵点”、通“经络”，使国民经济焕发新活力。（本文来源：经济日报作者：中央党校（国家行政学院）习近平新时代中国特色社会主义思想研究中心执笔：赵长茂）

The national football team is very yellow and violent. It is difficult to hide a game by 7 yellow, 2 red and 3 to 1.

　　The national football team beat North Korea 3-1.

　　　　Behind the class, the sound is deafening

　　　　There is no doubt that yesterday’s match day, to be more precise, has become the top three in East Asia. The national football team, which lost in the first two wars, seems to have lost much significance in the final game, at least for China fans. However, the fans still seem to be very supportive of the China team. Last night, before the game, more than 10,000 Chongqing fans shouted "Bravo". Compared with Japan and South Korea, the North Korean team is inferior in ball control. Moreover, the tactics of the North Korean team are conservative, and they shrink their defense and wait for an opportunity to fight back from China. This made China dare to take a chance, and thus got more chances than the previous two games. However, it was the North Korean team that took the lead in breaking the deadlock. In the 34th minute, the North Korean team quickly counterattacked, and Zheng Dashi made a wonderful pass. On the 8th, Ji Yun nam took the ball horizontally, dodging several defenders of the China team and scoring in the far corner. However, at this time, tens of thousands of Chongqing spectators in the Olympic Sports did not have the silence after the Korean-Japanese war was scored by the other side, but collectively stood up and applauded the goal of the North Korean team-on the one hand, they expressed their admiration for the tenacity of the North Koreans, on the other hand, it was obviously ironic for the country. And after the applause, the audience shouted to the podium, although they didn’t know which leader of the China Football Association was sitting on it.

　　　　Anti-overtaking has no applause.

　　　　After conceding the goal, the China team, unwilling to lose three games in a row, went all out to fight back. In the injury stoppage time in the first half, Dong Wang made an accurate long pass, Qu Bo stopped the ball in the chest and crossed into the restricted area from the side. Zhu Ting equalized the score on the goal line.

　　　　In the second half, China continued to put pressure on North Korea. In the 54th minute, China’s winger cooperated successfully, Sun Xiang hit the middle, and Dong Wang shot the ball angrily. The score was rewritten as 2: 1. Unexpectedly, after the overtaking, the China team was extremely happy and sad. Only one minute later, Du Zhenyu knocked down his opponent in the frontcourt, got the second yellow card and was sent off. China was forced to play one less player. The decisive moment came in the 87th minute. China got a direct free kick with excellent position, and Hao Junmin kicked a world wave straight into the dead corner, which sealed the victory for China. However, the fans of Chongqing Olympic Sports Center were not happy, and a disappointed fan kept laughing and cursing, "It’s hopeless for the China team to continue playing like this! Are they playing football or kicking people today? "

　　　　In a game that ended before, Japan and South Korea drew 1-1, with the same points and goal difference. South Korea was lucky to win the championship by virtue of the number of goals scored. The Japanese team won the runner-up, while China and North Korea finished third and fourth respectively.

　　　　Reporter’s sight

　　　　The national football team is too yellow and violent.

　　　　7 yellow and 2 red, the national football team seems to be playing martial arts. Last night, it was very yellow and violent. Xie Zhangmen almost cried when he encouraged the players before the game. Some people say that this is Xie Zhangmen’s performance art, and he is a bit "stupid and naive".

　　　　From the perspective of football, the national football team played a bad game yesterday. Although from the result, it won the game, but from the process, the national football team seems to be more like competing with the North Korean team in martial arts. "Very yellow and very violent", these five words are used to describe the performance of the national football team, and it is found to be extremely appropriate. "Very yellow", needless to say, there are 7 yellow cards in a game, so I don’t know if this probability of winning the card has created a record for this event. "Very violent", hardly need to explain, as long as you have seen this game, you will have a very deep feeling. Why did the match make up for a record 7 minutes, which was largely delayed by martial arts? When I saw that the legs of the national football players often kicked the other team’s head, I was worried about whether the other team members bought insurance before the game.

　　　　When it comes to "very yellow and very violent", it is inevitable to say "very stupid and naive". "We want to defend our title with a three-game winning streak", which is another revolutionary quotation of Xie Yalong, who is good at reciting poems and telling history, after the anti-Japanese poems and bullets can turn corners. Before playing South Korea and Japan, Xie Zhangmen made some pre-match oaths magnificently, but what if he really won South Korea and Japan? Fans who have seen this rhetoric say "stupid and naive" to annotate this sentence is very appropriate. What do you think?

　　　　It is said that this time, Xie Zhangmen is no longer confined to the purely recorded expression: it is said that after the Sino-Japanese war, Xie Yalong almost cried when he came to the national football locker room to encourage the international players not to be discouraged-this is a typical performance art, which is more direct and humorous. What is commendable is that Xie Yalong can tell the team members about the sufferings of Chongqing people during War of Resistance against Japanese Aggression as impassioned as a middle school history teacher, and at the same time listen to the Chongqing chant of "Xie Yalong dismissed" and "the national team was dissolved". After the national football team lost two games in a row, it won at least one game, but the Chongqing fans did not give the Chongqing fellow face at all. When he participated in the award ceremony, he was still booed, and China football was once again a chicken feather …

　　　　Super rare

　　　　A free kick, repeated penalty three times.

　　　　Yesterday, the Iranian referee on duty was kind to the host team China, not only awarded the national football team a controversial free kick in the first half, but also let the national football team repeat it three times with excessive enthusiasm, which is rare in international football.

　　　　In the 41st minute, North Korean goalkeeper Li Mingguo kicked off with his feet. Who knows that the Iranian referee suddenly blew an indirect free kick from China. It turned out that Li Mingguo ran around the penalty area with the ball before the kick-off, and the referee delayed the time and awarded China an indirect free kick in the penalty area. Although this explanation makes sense, the Iranian referee’s kindness is too poor.

　　　　Moreover, after the first free kick of the national football team went out, the Iranian referee not only showed Yong-Jun Kim a yellow card, but also sentenced him to a heavy penalty for the free kick on the grounds that the North Korean team Yong-Jun Kim moved ahead of schedule. The national football team didn’t score for the second time, but the referee sentenced it to another heavy penalty! This time, the reason was that when Du Zhenyu made a free throw, the referee didn’t whistle. For this reason, Du Zhenyu got a yellow card again and made a third free throw, and Qu Bo volleyed wide. Such twists and turns of the free kick made the fans at the scene feel funny. One fan said, "This ball was not only blown strangely, but also fined three times …"

Editor: Zhang Toya

Counterfeiter Wang Hai posted a post questioning the official response of Dalian in the investigation process of ＂100 acres of cherry tree death＂

　　Dalian, China, November 14 (Reporter Wang Song) On the 13th, professional counterfeiter Wang Hai posted on the Internet that since 2020, hundreds of acres of cherry trees have died after farmers used the cherry plant protection scheme of Dalian Dianlong Company; The post questioned the relevant investigation and disposal process of Dalian Agricultural and Rural Bureau. On the 14th, Dalian Agriculture and Rural Bureau answered the questions raised in Wang Hai’s release.

　　What Wang Hai posted on the Internet (screenshot)

　　Question 1: Excuse me, Director Xing Fang of Dalian Agriculture and Rural Bureau, why didn’t the special class set up by your bureau to deal with the death of cherry trees investigate the phytotoxicity of Dalian Dianlong Company?

　　In March, 2023, Dalian Special Class for Handling the Death of Cherry Tree in Wafangdian went deep into wafangdian city Dianlong Company, the involved enterprise, and investigated and verified 23 kinds of pesticides and 8 kinds of fertilizers sold since January 1, 2021 by consulting the sales ledger, checking the quality inspection report and taking samples for identification, and entrusted a third party to identify the quality of 15 kinds of pesticides in stock, and traced the quality inspection report of 8 kinds of pesticides and 8 kinds of fertilizers out of stock to the manufacturer. Judging from the inspection report and appraisal results, no quality problems have been found in the above pesticides and fertilizers sold by Dianlong Company.

　　On March 29th of the same year, the working class organized 7 experts from Northwest A&F University, Beijing Academy of Agriculture and Forestry, Shandong Academy of Agricultural Sciences and other units to form an expert group, and went to relevant orchards to carry out on-site investigation, guide sampling and expert judgment (a total of 5 orchards). In response to the problem of "copper ion phytotoxicity" reflected by the whistleblower, according to the expert’s suggestion, the city sent the sampling samples to the Environmental Quality Supervision, Inspection and Testing Center of the Ministry of Agriculture and Rural Affairs (Tianjin) for testing the total copper and glyphosate content (pesticide residues). On May 6, 2023, the expert group made a comprehensive judgment. According to the field investigation, identification test and test report, the conclusion was given: the main cause of the damage symptoms of cherry tree branches, roots and trunk bark was caused by fungal diseases.

　　Question 2: Since 2020, farmers have used the cherries of Dalian Dianlong Company to solve the plant protection scheme, and hundreds of acres of cherry trees have died one after another. You didn’t go to the scene investigation the first time you received the report, and didn’t set up a special work class until this year. Is there anything strange in this?

　　According to the working rules, after receiving the report, the relevant departments of the territory are responsible for the investigation. The incident occurred in September, 2022, and its territory was wafangdian city. The relevant departments of wafangdian city will deal with it as soon as possible according to the law. First, on October 11, 2022, wafangdian city Agriculture and Rural Bureau filed an investigation on Dianlong Company’s alleged unauthorized modification of two kinds of fertilizer labels, and finally imposed an administrative penalty of 20,000 yuan. The work class carefully checked the relevant files. The main facts of the case were clear, the evidence was conclusive, the law was accurately applied, and the law enforcement procedure was legal. Wafangdian city Municipal Market Supervision Bureau received five complaints from informants about Dianlong Company on September 2, September 15 and October 20, 2022, and all of them responded within the prescribed time limit.

　　In order to verify and supervise the territorial work, the Dalian Municipal Government set up a special work class in March 2023, and went deep into wafangdian city to carry out a 9-day investigation and verification work, forming a work report and reporting it to the Dalian Municipal Party Committee and Municipal Government. After that, it was reported to the Liaoning Provincial Party Committee and the provincial government in the form of documents of the municipal party committee and the municipal government.

　　Question 3: This special class has not been publicized, and it has not been declared whether it has an interest in the investigated object, no instruments and equipment, no appraisal qualification, and no opinions from farmers. What makes it clear that the cherry tree died of fungal infection?

　　According to the requirements of the Regulations on the Openness of Government Information in People’s Republic of China (PRC), "the internal affairs information of administrative organs, including personnel management, logistics management, internal workflow and other aspects, may not be disclosed". The work class is a temporary organization for government agencies to handle internal work. Members are all staff of relevant departments, and there is no need for publicity as required. The relevant experts hired are authoritative experts in China, and the relevant testing institutions entrusted are qualified. During the investigation, the working class visited relevant farmers and enterprises, and the expert group hired was based on the on-site investigation, appraisal test and test report.

　　Question 4: After filming the forehead, the special class only took samples from cherry trees that had been dead for one or two years, and also entrusted fruit trees without appraisal qualification to do experiments on whether fungi could cause the death of living trees. When entrusting, the disease is used to set the tone first, misleading the fruit trees to draw the wrong conclusion that they are not qualified at all. The bacteria in the corpse can kill people, which proves that this person was killed by bacteria? No matter how you die, it is common sense that all kinds of bacteria that cause death may be detected on rotting corpses. Is this experiment meaningful?

　　On March 29th, 2023, the municipal work special class organized an expert group to carry out an on-site investigation on the death of cherry trees. The expert group learned about the symptoms of cherry trees on the spot with growers, and guided the on-site sampling of damaged branches, roots, trunk bark and rhizosphere soil of cherry trees in orchards. After the on-site investigation, the expert group held the first working meeting, and then sent the samples to the Environmental Quality Supervision, Inspection and Testing Center of the Ministry of Agriculture and Rural Affairs (Tianjin) for detection of total copper and glyphosate, and the Fruit Research Institute of China Academy of Agricultural Sciences (Xingcheng, Liaoning) for detection of pathogenic bacteria. Among them, the Environmental Quality Supervision, Inspection and Testing Center of the Ministry of Agriculture and Rural Affairs (Tianjin) is a ministerial-level professional quality inspection center in the field of agricultural ecological environment. In 2017, it became the first batch of national agricultural testing benchmark laboratories (pesticide residues), and the Fruit Research Institute of China Academy of Agricultural Sciences is a national scientific research institution, not a fruit research institute without appraisal qualification. After the two testing units respectively issued the Experimental Report on Pathogen Isolation and Identification of Cherry Samples in wafangdian city, Dalian and the Test Report (NO.KY030-2023), on May 6th, the municipal work class organized the expert group to hold another meeting. Based on the inspection and test report, the expert group focused on discussion, consulted the literature and standards, and obtained the comprehensive judgment opinions of experts.

　　Question 5: The death of these cherry trees is characterized by yellowing and shedding of leaves, which is not a symptom of fungal infection at all. Why didn’t the special class investigate the problem of drug injury? Afraid of what?

　　After the on-the-spot investigation on March 29th, 2023, the expert group held the first working meeting of judgment, and sorted out the main symptoms found in the on-the-spot investigation as follows: the symptoms of branch withered; The damaged parts of the trunk show partial cuticle cracking, ulcer, rot and gumming, which may cause the whole tree to die in severe cases. Some plants showed symptoms of bolting, and a few plants showed symptoms of neck rot. According to the symptoms, the main causes are infectious diseases and non-infectious diseases. In order to further analyze the reasons, the expert group suggested that the sampled samples should be subjected to disease identification and pesticide residue determination, and finally the "Experimental Report on Pathogen Isolation and Identification of Cherry Samples in wafangdian city, Dalian" and "Test Report (NO.KY030-2023)" were formed, and the expert group gave judgment opinions according to the identification results.

How cold is it this winter？ The authoritative statement is coming!

　　"How cold is it this winter?"

　　For this problem that everyone is very concerned about

　　On the afternoon of November 4

　　China Meteorological Bureau responded.

　　On the afternoon of November 4th, China Meteorological Bureau held a press conference, and Jia Xiaolong, deputy director of the National Climate Center, introduced that according to the opinions of the consultation, the cold air in China is relatively frequent this winter, and the force is relatively strong, and there may be a large-scale low-temperature rain and snow weather process in the north.

　　Midwinter season

　　Low temperature rain and snow weather in the north or in a large range now

　　Jia Xiaolong said that the cold air affecting China this winter is still relatively frequent, and the forces are generally strong. The cold air path is mainly northwest.

　　Under this situation, the temperature in most parts of China is normal to low this winter, and the precipitation is generally more in the north and less in the south. The temperature changes obviously in stages. In the early winter, the temperature in most areas is normal to high, and the influence of cold air on China will become stronger in the midwinter season (around January next year). The temperature in most parts of central and eastern China may be lower than normal, and there may be a large-scale low-temperature rain and snow weather process in the north, and a large-scale and sustained low-temperature rain, snow and freezing disaster in the south is less likely.

　　This winter, cold air activities are frequent and the temperature fluctuates greatly, so it is necessary to guard against the adverse effects on the epidemic prevention and control work in COVID-19.

　　This winter will form a

　　Weak to moderate intensity La Nina events

　　At present, the SST in the equatorial Middle East Pacific has entered the La Ni? a state, and it is expected that a weak to moderate intensity La Ni? a event will form in winter, and its later evolution trend and climate impact are still uncertain.

　　At the same time, in view of the complexity of the factors affecting China’s climate, and the recent increase in climate volatility, the National Climate Center will closely monitor weather and climate changes, strengthen analysis and research, and provide timely rolling revised climate forecasts.

　　What is La Nina?

　　La Nina event refers to the cold water phenomenon in which the sea surface temperature in the equatorial central and eastern Pacific Ocean is abnormally cold in a large range, and its intensity and duration reach certain conditions.

　　When the sea temperature is unusually warm, the El Nino phenomenon will be formed. When the sea surface temperature changes, it will have a great impact on the atmospheric circulation and the climate will also change.

　　"Will Nanchang cool down in the near future?"

　　The weather in Nanchang is crisp in autumn these days.

　　The daytime temperature swept away the previous downturn.

　　Under the heating effect of sunlight

　　The temperature has soared.

　　The highest temperature the day after tomorrow will reach 25℃

　　It’s all sunny, sunny, sunny.

　　Sunny sunny sunny sunny sunny sunny sunny sunny sunny sunny sunny sunny sunny sunny sunny sunny sunny sunny sunny.

　　Sunny sunny sunny sunny sunny sunny sunny sunny sunny sunny!

　　The sun is solid and the temperature is not low.

　　Let alone how comfortable the afternoon sunshine is.

　　It is expected that tomorrow and the day after tomorrow

　　The province’s "Xiaoqing Song" continues to sing.

　　Suitable for outdoor activities

　　It is also suitable for washing and drying.

　　however

　　There’s always one in the weather forecast

　　Nanchang weather is harder to guess than a woman’s mind.

　　Will not miss a chance to torture you.

　　Warning!

　　The temperature in Nanchang is going to "change face" again.

　　Are you ready?

　　Xiaobian is going to start reporting the weather

　　Cold air quietly came to the south. The lowest temperature in Chang is 11℃

　　On the 8 th, the north was affected by weak cold air on the ground.

　　The southern part is affected by the peripheral cloud system of tropical cyclones.

　　Cloudy and cloudy days in the whole province

　　There is sporadic light rain in parts of southern Jiangxi.

　　The process is cooled by 3 ~ 5℃

　　The northerly wind is increasing

　　The gusts in rivers and lakes and plain valleys are 6.

　　The highest temperature in Nanchang on the 7 th is 25 C.

　　The lowest temperature on the 8th was only 15℃.

　　By the 11th, the lowest temperature will drop to 11℃.

　　It is important to pay special attention to

　　The temperature difference between day and night is relatively large!

　　See?

　　The temperature difference is basically around 10℃!

　　Everyone should pay attention to timely increase or decrease clothing.

　　Especially the elderly, children and people with weak constitution.

　　Learn about the onion dressing method ~

　　Let’s take a look

　　The province’s specific weather forecast!

　　Specific forecast

　　It will be cloudy and sunny in the whole province tomorrow and the day after tomorrow.

　　On the 8 th, it was cloudy and cloudy in the province, and there was sporadic light rain in southern Jiangxi; During the process, the temperature dropped by 3 ~ 5℃, the northerly wind increased, and the gusts in rivers and lakes and plain valleys were 6.

　　From September 9 to 15, the province was dominated by sunny and cloudy weather.

　　Seven-day forecast of other major cities and scenic spots in Jiangxi Province

　　Swipe up to view

　　The weather is getting cold

　　So every day you

　　They have become "difficult households" who get up.

　　▽

　　You sleep at night

　　When you cover the quilt, it becomes like this.

　　▽

　　Of course, this is nothing.

　　What is even more cruel is that

　　↓↓↓

　　The money is gone

　　The annual double 11 has begun to pay the final payment.

　　By the way, what have you hoarded?

　　Is the following scene a true portrayal of you

　　I’ll join the shopping cart and not buy it.

　　I really can’t hold back behind.

　　Finally, Xiaobian reminds everyone again.

　　Get up early and move bricks, remember to add clothes in time.

　　Keep warm

　　Migrant workers who paid the final payment

　　Come on, Ollie. Here!

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Source: Nanchang News