"Nezha" was released overseas, and netizens struggled for translation.

  The movie "Nezha", which has made great strides at the box office, has been released in North America and Australia recently, which has triggered new topics. Netizens are quite worried about how to translate these funny traditional cultural stalks, such as "hurry as a law" and "my life is up to me", in order to convey the original flavor of traditional culture and let foreigners understand it. And launched the "Nezha Speeches Translation Contest" on the Internet. When interviewed by Yangzi Evening News, many translation experts affirmed the talents of netizens. However, the translation of "as urgent as a law" into "fast fast biu biu" is accused of being unreliable — — "It’s interesting to do this, but foreign audiences can’t understand it.

  "Urgent as a law"?

  This question has been searched in Weibo.

  Netizens set off the "Nezha Speaks Translation Contest", which became a hot topic on the Internet. The most discussed is the phrase "as urgent as a law" by the greasy uncle Taiyi in the film. It is said that "the sun and the moon are born together, a thousand spirits are heavy, and the heavens and the earth are boundless, and it is as urgent as a law." This is a spell in Taoist culture in China. How to translate it so that foreigners can understand the meaning? Netizens lamented that there is no hot search in this world. The problem that one person couldn’t figure out originally became a hot search when there were more people who couldn’t think of it.

  Among them, "fast fast biu biu" is regarded as a serious nonsense: "fast fast" follows the word "hurry" in the original text and translates the "letter" in the three principles of "faithfulness, expressiveness and elegance"; The "biu biu" in the back is even more brilliant, which is the powerful point of using onomatopoeia to express spells and achieve the "da" in "faithfulness, expressiveness and elegance".

  The answer given by netizens with wide brains is chicken chicken like green zero, which literally translates as "chicken is like green zero". Some people also popularize science, which means that the speed of transmitting orders is as fast as that of laws, and it is best translated as speed is like lvling. Although the meaning of "fast" has been conveyed, it seems that there is a little lack of spell feeling.

  Stunned by Nezha’s classic lines

  Netizens laugh at themselves for "exhausting their English skills all their lives"

  Another example is "My life depends on me", which is translated by some netizens as I am the master of my fate. Some people think that it is not domineering enough. Such a bloody scene, we must stress the sentence and walk! That is me to be the master of me! Again, such as "although a little baby fat, but also can not hide my compelling handsome", "dragon survival, just between your thoughts" have also triggered discussions.

  The funny thing is, "Then you go to … … Don’t come back when you go. "How do you translate Shen Gongbao’s tongue-tied lines that cause all kinds of misunderstandings? “If you go… … Gone, never come back "is well received because it also distinguishes the verb tense before and after stuttering."

  As for Nezha, the first little poet in Chentangguan, doggerel comes with his mouth open, and his sad and lazy voice and expression are too powder-sucking. "I am a little monster, free and easy, killing people without blinking, eating people without salt." "Life is full of tears, and the more you struggle, the more unlucky you are. If you are tired of dying, it is better to sleep in bed. " This rhyming and humorous limerick in Chinese is translated into English, which also inspires netizens to use their life-long English skills.

  The translation teacher suggested

  JI-ji-ru-lv-ling can be transliterated directly.

  In this regard, the translation teacher Zhang Wenqin told the Yangzi Evening News reporter that "fast fast biu biu" is a bit like Chinglish, showing the sense of humor of domestic netizens, but foreigners certainly can’t understand it. In fact, you can also directly use Pinyin to translate spells and promote China culture. Even if foreign audiences can’t understand it so quickly when watching movies, they can understand it by consulting materials.

  In addition, the method that people in the industry agree with is "transliteration without translation, and foreigners will recite spells in the future." Like Pumbaa and Timon in the movie "The Lion King", the phrase "Hakula matata" that they often say is quite pleasing to the ears of China audiences, isn’t it? Such transliteration is acceptable to young people.

  David from Russia is a graduate student of Tsinghua University Institute of Humanities, and the champion of the "Chinese Bridge" global Chinese conference for foreigners. He came up with a variety of translation methods, such as literal translation: let my order be carried out immediately. Or directly translated into JI-ji-ru-lv-ling in Pinyin. You can also find similar words in English allusions, such as abrakadabra, which was originally an Arabic spell from Arabian Nights. Later, many languages transliterated the word directly. All spells are rhythmic, rhythmic and often written. For example, the word "Nezha" can also be translated in Pinyin or into Latin.

  Translation should also stick to the style of cooperation.

  The movie lines "faithfulness" and "expressiveness" are the most important.

  Fu Yu, who graduated from the English Department of NTU with a master’s degree and is currently engaged in editing work in a publishing house, thinks that netizens are very talented, which is really a variety of whimsy. "The movie lines are mainly to express clear meaning, mainly to be faithful and expressive, like ‘ Urgent as a law ’ In this way, I think translation is still needed to convey ‘ Quick ’ I think it’s quite good. "

  Fu Yu said that biu biu can also be used in movie subtitles. It is cute and funny, and the memory is deep, which is also in line with this movie. In fact, translation should also stick to the cooperative style. Generally, if the translation in the book is more elegant, rhymes and literary allusions can be used, and it is good to explain it in the form of notes. Of course, biu biu is quite out of the context of foreigners, and it must be confusing to look at it alone, but it should be understandable if it is combined with movies and sounds.

  Fu Yu said that Ang Lee’s translation of the title of eat drink man woman and the English name crouching tiger and hidden dragon are relatively direct. At first glance, they don’t seem to convey the meaning of Chinese, but with the rich content of the film, this unfamiliar phrase in the English context is endowed with a unique color of China culture.

  According to various translation theories in his study, David gave advice, "whether it’s literary works or film and television works, the overall translation style should be taken into account when translating specific words, so there is no 100% answer, so how to translate that sentence?" In his view, engaging in the translation of literary and artistic works is different from doing ordinary translation. Besides understanding the national conditions and languages of other countries, we also need to learn the theory of literary translation. (Yangzi Evening News/Yangyan reporter Zhang Nan)

There is a lack of traffic, and Li Jiaqi flashes bilibili.

Recently, the advertisement card in the live broadcast room of "Fashion Festival" in Li Jiaqi appeared on the homepage of bilibili mobile APP.

After clicking this card, you will jump directly from bilibili to Li Jiaqi Live Room in Taobao, and the "Newcomer Limited Time Subsidy" product will automatically appear at the bottom of the Live Room page. After closing the pop-up window, you will jump out to the page of receiving new guest red envelopes.

Taobao said that at present, many UP owners have brought goods for Taobao through live broadcast, that is, the UP owners broadcast in bilibili, reaching Taobao to place orders with one click.

This is behind bilibili’s "big open loop" strategy in e-commerce business. Under this strategy, bilibili opened a commodity library with the head e-commerce platform through one-click switching and advertising space, and conducted in-depth cooperation in a more targeted manner. After that, bilibili will connect the whole ecology to various e-commerce platforms and brands.

|Commercialization in bilibili began to make money.

There is no gratuitous gift in business. bilibili sells the traffic to Taobao Live, mainly to increase his advertising revenue and continuously strengthen his commercialization ability. Commercialization is the top priority in bilibili in recent years, especially the business income related to e-commerce. The reason for this is the following:

On the one hand, advertising, live broadcast and e-commerce have brought considerable financial returns to bilibili. In 2023, bilibili achieved positive cash flow for the whole year.

The financial report shows that in 2023, the total revenue of bilibili reached 22.53 billion yuan, a year-on-year increase of 3%; Gross profit was 5.4 billion yuan, a year-on-year increase of 41%. From the business sector, advertising and value-added services (mainly live broadcast) are the main driving forces for bilibili’s revenue growth.

Source: bilibili official WeChat WeChat official account

Specifically, in 2023, bilibili’s advertising revenue was 6.41 billion yuan, a year-on-year increase of 27%; Revenue from value-added services (live broadcast and big membership) reached 9.91 billion yuan, up 14% year-on-year.

On the other hand, the core income has been weak before, including games, IP derivatives and other businesses.It can be seen from the financial report that the revenue of several new games was lower than expected, which dragged down the annual revenue growth rate of bilibili in 2023. Bilibili’s game business revenue in 2023 was 4.02 billion yuan, down nearly 5% year-on-year, which exceeded market expectations.

The management of bilibili said that it is confident that the operating profit will turn positive after adjustment in 2024Q3, and it will be profitable. In order to achieve this goal,The "big open loop" strategy of cooperation between bilibili and e-commerce platform has become the key development direction..

The so-called "open-loop" strategy refers to opening bilibili’s content ecology to Pinduoduo, Taobao, JD.COM and other head e-commerce platforms for diversion, and exporting content-based transaction traffic outside the station to replace the closed-loop business path of planting grass and trading in the station.

In the third quarter of 2022, bilibili launched a "big open loop" strategy to direct traffic to e-commerce platforms such as JD.COM and Taobao, so as to make up for the shortcomings in the business chain of e-commerce. Less than a year after the implementation of the "Great Open-loop Strategy", bilibili has opened relevant links with Taobao, JD.COM and Pinduoduo. Among them, by the second quarter of 2023, the cooperation between bilibili and Taobao accounted for 70% of the e-commerce business volume of bilibili Great Open Loop.

According to LatePost, in April 2023, Daishan, president of Taotian Group, led a delegation to visit bilibili to discuss cooperation, and finally decided to increase the amount of advertising in bilibili, more than five times the original amount.

Not only Ali, Pinduoduo and JD.COM are regular customers of bilibili. During the "June 18th Promotion" in 2023, bilibili’s advertising revenue from Ali, JD.COM, Pinduoduo and other e-commerce industries increased by over 200% year-on-year. In addition, some insiders said that Pinduoduo’s ROI in bilibili was at least greater than 5. According to public information, the ROI of some well-known consumer brands can also reach 2-2.5.

Behind the "big-handed" launch of e-commerce platforms such as Ali, Pinduoduo and JD.COM, they took a fancy to the highly sticky young users in bilibili.The data shows that the average age of users in bilibili is about 24 years old, among which the coverage rate of Z+ generation users reaches 65%, and more than half of users live in second-tier cities and above, with a ratio of male to female close to 1: 1.

With the daily average active users stable at the order of 100 million, bilibili has become the mainstream video content platform in China. Its daily average user duration has reached 96.25 minutes.

Source: Dolphin Investment Research

However, regarding the traffic trafficking in bilibili, some insiders said that this is not a long-term behavior. Bilibili, as the content platform of the large-scale open-loop e-commerce at present, can get a share of the e-commerce market quickly under this mode, but it only plays the role of a channel and "hands over" its own traffic. The same is the content platform, and Xiaohongshu is developing in the direction of closed-loop e-commerce.

| bilibili e-commerce is constantly moving

At present, bilibili’s e-commerce is developing in two major directions. One is to cooperate with other e-commerce platforms to open a "big open loop" strategy; The second is to support the UP main live broadcast in the station.

In cooperation with other e-commerce platforms,In 2018, long before the strategy of "big open-loop e-commerce" was put forward, bilibili and Taobao Alliance reached an all-round cooperation. Both parties supported UP owners to establish Taobao Daren accounts. Through personalized recommendation, content operation and other forms, both parties jointly provided traffic support, allowing UP owners to commercialize by directly bringing goods and docking business orders.

In the third quarter of 2022, bilibili officially implemented the strategy of "big open-loop e-commerce", and opened the advertising cooperation in the station for e-commerce advertisers such as Ali, JD.COM and Pinduoduo. Among them, bilibili took the lead in reaching a cooperation with Ali, and started the Spark Program. From the follow-up effect, the proportion of new customers led by the program from bilibili to Taobao stores was 70%.

At the same time, during the double 11 last year, the original "Member Purchase" entrance at the bottom of the mobile phone App in bilibili was temporarily renamed as "double 11", and a new "Tmall double 11" section was added to directly display Tmall products and support clicking and jumping to the Tmall page to purchase, providing users with more convenient consumption scenarios.

Besides Ali, bilibili also cooperates with platforms such as JD.COM and Pinduoduo. In 2024, bilibili will continue to deepen the cooperation of UP owners, and the number of UP owners cooperating with Pinduoduo is expected to increase by more than 100% year-on-year. Because of his generous hand, Pinduoduo was dubbed by netizens as "the gold owner of bilibili *" and "supported half of the UP owners in the station by himself".

In addition to the three mainstream e-commerce platforms, many cutting-edge consumer brands are also increasing their layout in bilibili. For example, in October, 2023, Wujiang mustard tuber launched two new products jointly with bilibili (Wujiang mustard tuber mass-selling package sold online and 70g regular package sold offline), which brought real sales growth. According to the data, in Tmall Wujiang official flagship store, the joint new products were sold for 24 hours, ranking in the top 5 in sales. As of October 24, 2023, the cumulative transaction amount of Tik Tok joint special event exceeded 630,000.

It is worth noting that behind bilibili’s "big open loop" strategy, the road of self-operated e-commerce is impassable. Bilibili has tried to expand the variety of goods supply based on the existing "member purchase" system, but the effect is not good. Li Xi, COO of bilibili, thinks that e-commerce is a large-scale business, and it needs to accumulate transaction-related technologies, while bilibili does not have either for the time being.

On the UP main live broadcast cargo in the support stationNowadays, live broadcast with goods has become a breakthrough in bilibili’s e-commerce business. Bilibili COO Li Xi introduced that in the fourth quarter of the e-commerce peak season in 2023, bilibili had an average of more than 60,000 UP owners participating in the delivery business every day. Among them, during the Double Eleven period, the GMV of omni-channel delivery exceeded 1.6 billion yuan, and the single transaction GMV of female clothing UP parrot pear with live delivery in December exceeded 50 million yuan.

However, there are also UP owners who encounter "Waterloo" on live delivery. For example, in June 2023, the head UP owner "Brother Daxiang is coming" with 5 million fans, after the announcement of live broadcast with goods, caused fans to boycott, and was spit out by fans as "down and out" and "just bad money". After the live broadcast, the powder dropped more than 170,000. At present, "Daxiangge" has stopped the live broadcast of goods.

But bilibili live broadcast has just started, and there is still a long way to go in the future. In addition, it should be noted that bilibili’s choice of "open-loop" e-commerce mode means that it relies heavily on external platforms and it is difficult to form a competitive advantage.

Some insiders have commented that bilibili can’t master the whole process of users from planting grass to trading. At the same time, logistics and after-sales in bilibili also depend on external platforms, which undoubtedly increases the operational risk of brands or businesses.

|Where are the opportunities for businesses?

Li Xi said: "The core competitiveness of bilibili is the platform with the highest density of young people in China. The average age of these young people is 24 years old, and they are all at the age of leaving school and are in the rising range of consumption. Therefore, bilibili is now a necessary platform for brands to establish consumer minds. Whether it is short-term transaction transformation or long-term consumer minds, they will choose bilibili. "

Consistent with Li Xi’s statement,Compared with other e-commerce platforms, bilibili has a high-stickiness, younger user group, which has the characteristics of long time and long video acceptance. In addition, due to the user tonality and strong community atmosphere of the original strategy gathering in bilibili, the UP main ecology is prosperous.

The above-mentioned fan characteristics also determine that the UP main live broadcast has a strong private domain attribute. As mentioned above, it is said that your own delivery is actually a kind of group purchase delivery based on private domain.

It focuses on the decoration of popular science, home and other content, through "it takes 30W to measure the water purifier, and the result is not as good as boiling water?" "What’s the difference between the collection ability of washing and drying?" Wait for a series of videos to gain fans. And he also started live broadcast with goods in line with the commercialization trend in bilibili. During the Double Eleven in 2023, the total amount of omni-channel payment was as high as 1.68 billion, with a year-on-year growth rate of 400%. One person’s record is almost half that of GMV.

"The case of staring has been verified.Consumer-resistant products such as home and digital, combined with bilibili’s relatively long video content,, including the mode of in-depth evaluation, is our advantage of carrying goods. "Li Wei said.

In addition, in recent years, the content influence of living quarters and entertainment areas in bilibili has increased the stickiness of young female users. For example, recently, the fashion category UP main "Parrot Pear" brought 50 million yuan of goods in a single live broadcast, and 90% of the ordering users were women.

It can be seen that bilibili e-commerce has the above advantages in developing business. Now, with the cooperation with Taobao again, the advertising card has jumped into the live broadcast room of Taobao, which means that bilibili has taken a key step and is accelerating its commercialization, which has brought three major impacts.

First, it saves capital investment and increases its own advertising commission income. Last year, the "Member Purchase" entrance at the bottom of the mobile phone APP in double 11 and bilibili was temporarily renamed as "double 11", and a new "Tmall double 11" section was added to display products and support direct jumping. According to statistics, the advertising flow from the head e-commerce platform in double 11 and bilibili increased by over 80% last year.

The second is to undertake the commodity library of the e-commerce platform and access the mature shelves. The cooperation with Taobao Live means that bilibili will fully spread the open-loop e-commerce model, and through this unique mode of bringing goods, bilibili users will continue to refresh their cognition, and finally help the platform to successfully achieve high-conversion delivery.

The third is to promote the platform to create a more mature live broadcast e-commerce ecosystem, further enhance the platform’s own live broadcast and delivery atmosphere, and attract more UP owners to carry out live broadcast and delivery for a long time.

In addition, it should be noted that since bilibili adopts a "big open loop" e-commerce, the essence of which is output traffic, if other e-commerce platforms do not provide good service, it may bring itself back and lead to the loss of users.

Zhuang Shuai, founder of Bailian Consulting, publicly stated that to fundamentally solve the problem, it is necessary to build a supply chain and e-commerce operation system like "closed-loop e-commerce". But … Zhuang Shuai also mentioned that "if the open-loop model has a user scale, it can be done for a long time, and the closed-loop e-commerce needs daily life and cash to support it."

Generally speaking, bilibili is making every effort to develop its e-commerce business, and seriously considering the matter of "just meals", which also brings new opportunities to the e-commerce industry, especially for consumer-resistant products such as home and digital products. However, the e-commerce in bilibili started late, and the form of goods delivery has only taken shape, and the e-commerce mind is still immature, which still needs more exploration.

In addition, because the e-commerce mentality of users has not been cultivated, bilibili needs to balance the development of content and e-commerce in the process of e-commerce.

References:

1. "Bonuses, Difficulties and Possible Solutions of Goods Carried in bilibili". Narrow broadcast.

2. With an annual income of 22.5 billion yuan, bilibili’s boss works hard to bring goods. 21st century business herald

3, "bilibili Struggles to Stand Up". Tiger Sniff

4. How did bilibili become the "advertising department" of Pinduoduo? ".Yuanchuan Institute

Geely xingrui l/xingyue l zhiqing edition officially went on sale for 126,700 yuan.

[Aika Auto Domestic New Car Original]

On December 3rd, Geely’s flagship models, China Star Series, Xingrui L and Xingyue L Intelligent Engine Edition, were officially launched, and both new cars were equipped with China Xingzhi Engine-Oil Mixing System.Xingrui L Zhiqing has pushed three versions, with a price range of 12.67-14.67 million yuan; Xingyue L Zhiqing has launched two versions with a price range of 16.77-17.77 million yuan., and provide Tiangong optional package.

Xingrui l zhiqingbancar make and modelGuide price (ten thousand yuan)Xingyun Edition 12.67 Xinghe Edition 13.67 Tiangong Edition 14.67 Aika Auto Network Watchmaking www.xcar.com.cn Xingyue l zhiqing editioncar make and modelGuide price (ten thousand yuan)Xinghe Edition 16.77 Tiangong Edition 17.77 Aika Auto Network Watchmaking www.xcar.com.cn

From now on, the purchase of Xingyue L Zhiqing can enjoy the free use right of NOA intelligent navigation assistance system for 2 years (free for the first owner); Before December 31, heavy replacement rights and interests will be introduced for Geely’s old users, and the replacement subsidy will be 10,000 yuan; Before 24: 00 on February 9, 2024, you can enjoy the New Year’s red envelope benefit of 3,000 yuan when you buy the models of Xingrui L Zhiqing Edition and Xingyue L Zhiqing Edition.

Xingrui L Zhiqing adopts a brand-new design language, and the front face of the new car is equipped with a waterfall grille to create a more three-dimensional full, exquisite and profound front face shape. The headlights on the left and right sides can realize the functions of water steering, light show, car search, welcome and farewell. The side lines of the car body are smooth and slender, and the rear part adopts a new penetrating taillight with 280 light sources, which makes it light up better. At the same time, Xingrui L Zhiqing has a brand-new exclusive car color "Qingshan Purple". In terms of body size, the length, width and height of the new car are 4825*1880*1469mm and the wheelbase is 2800mm respectively.

The interior design style of the new car is simple and bright, and the brand-new "white+purple contrast color" design style is used. The highlight trim strips in the car are extended to both sides, which extends the visual width of the overall interior, and with double large screens, it creates an experience of combining exquisiteness with a sense of technology. There is an electronic blocking mechanism on the back of the multifunctional steering wheel. These changes make the armrest platform have a larger storage space, and it is also equipped with a mobile phone wireless charging unit.

As a modified model, Xingyue L Zhiqing also adopts the design concept of "Mountain and Sea Universe". The front face is replaced with a new style of front grille, and the interior is decorated with straight waterfall elements, making the overall shape more stable. The side shape of the car body has not changed, but it has been replaced with a new style of wheels, which highlights the texture. The rear of the car uses a penetrating taillight, and the overall shape is very atmospheric. At the same time, Xingyue L also has a brand-new "Haoyue White" body color scheme.

In terms of interior, the Star Yue L Smart Engine continues the design of the existing Star Yue L, and the "Oriental White" cockpit composed of white and gray contrasts has a very warm and elegant interior atmosphere. The super-large screen composed of three large screens is the highlight of the interior, which is amazing. At the same time, the car is equipped with a 25.6-inch AR-HUD augmented reality head-up display system. In addition, the new car is also equipped with L2 intelligent driving assistance system, and NOA intelligent navigation assistance is optional.

In terms of power, both cars are equipped with a 1.5T four-cylinder hybrid engine with a maximum power of 120kW(163 HP) and a peak torque of 255Nm. The engine is matched with a 3-speed DHT gearbox. P1 motor has a maximum power of 60kW and a maximum torque of 180Nm, and is mainly responsible for power generation and start-up; P2 motor has a maximum power of 100kW and a peak torque of 320Nm, and is mainly responsible for driving and kinetic energy recovery. The comprehensive fuel consumption of Xingrui L intelligent engine is 4.22L/100km, and the acceleration of 0-100km/h is 7.5 seconds; The comprehensive fuel consumption of Xingyue L intelligent engine is 4.79L/100km, and the acceleration of 0-100km/h is 7.9 seconds.

Editor’s comment: The launch of Geely Xingrui L Intelligent Engine and Xingyue L Intelligent Engine has realized the joint intelligent engine matrix of Geely’s SUV+ sedan, further consolidating the advantages of Geely Automobile in the fuel vehicle market.

Wonderful content review:

Please enter a page title with less than 17 words.

Are online celebrity products really worth buying?

According to incomplete statistics, there are currently more than 6,000 "online celebrity Live" practitioners in Yiwu, Zhejiang, involving more than 3,000 market operators. The picture shows that in a clothing store in Beixiazhu Village, Yiwu City, anchor online celebrity is broadcasting live. Photo by Gong Xianming (People's Vision)

  According to incomplete statistics, there are currently more than 6,000 "online celebrity Live" practitioners in Yiwu, Zhejiang, involving more than 3,000 market operators. The picture shows that in a clothing store in Beixiazhu Village, Yiwu City, anchor online celebrity is broadcasting live. Photo by Gong Xianming (People’s Vision)

Screenshot recommended for the homepage of an APP on a grass planting platform in online celebrity.

Guo Dexinzuo (Xinhua News Agency)

  "All girls!" "Too cheap!" "Grab it! Grab it! Grab it! " On October 21st, just a few hours before the first day of the pre-sale of Tmall double 11, Li Jiaqi, the first brother of lipstick, brought 30 million viewers in the webcast room into the atmosphere of "double 11" shopping spree in advance. That night, Li Jiaqi reached the top of the Taobao live broadcast anchor list, and the sales of 10,000 lipsticks in Zhong Chao were amazing. More brands have sold more than 100 million yuan in 6 minutes in the live broadcast.

  A similar legend of online celebrity’s goods delivery is staged on the e-commerce live broadcast platform every day. Correspondingly, on various social networking platforms, online celebrity products are recommended in a dazzling array. online celebrity, who has a large number of fans, recommended various online celebrity products to fans through illustrated notes on "planting grass", vivid videos on "planting grass" or live broadcast. Words such as "pro-test is easy to use", "must-buy list" and "online celebrity explosion" have stirred up the consumption desire of social platform users.

  In August this year, Xiaohongshu APP (mobile phone software) was removed from the shelves of major application malls. The official said that it would start a comprehensive investigation and rectification of the content in the station, conduct in-depth self-examination and self-correction, actively cooperate with relevant departments, and promote the optimization and upgrading of the Internet environment. Xiaohongshu, which has over 200 million users and advocates young lifestyle sharing, has become one of the most representative social platforms of "planting grass with goods". The development of Xiaohongshu is also the epitome of the whole online celebrity market with goods. While online celebrity, with goods, gathers huge traffic and drives huge sales, the uneven online celebrity products gradually expose the industry chaos behind the "sales miracle".

  influencer marketing

  Fans of professional online celebrity realized.

  Who is the top online celebrity that is now all over the network? The answer to this question will be updated every once in a while.

  In recent 20 years, the development of online celebrity has experienced a rapid iteration from 1.0 era to 4.0 era. Nowadays, online celebrity is gradually becoming a specialized profession, and online celebrity’s management mode has also changed from individual creation to team and enterprise management. Publishing content on social networking platforms, accumulating fans, creating personal brand influence, and realizing the realization of fan traffic through commercial channels have become the way for many first-tier online celebrity to get rich.

  According to the White Paper on Eco-development of E-commerce in online celebrity in 2019 released by Crowley, in 2018, the number of netizens reached 829 million, and the number of online shopping users reached 610 million. On average, 73 out of every 100 netizens chose online shopping. Since 2015, the proportion of online retail sales of physical goods in the total retail sales of social consumer goods in China has soared from 8.04% to 18.4% in 2018. A huge number of online shopping users, huge online shopping demand and fast-growing online shopping market provide a fertile land for professional online celebrity.

  Online celebrity, a professional who is eager to realize the flow, is a loyal fan with spending power. "When the golden wind meets the dew," online celebrity brings goods as the times require.

  In the White Paper on Eco-development of E-commerce in online celebrity in 2019, online celebrity is defined as "online celebrity E-commerce", that is, content producers (network celebrities) with network influence recommend and sell products to users through content or e-commerce platforms. The main bodies of e-commerce in online celebrity include self-media, live anchors, stars, celebrities, shopkeepers, professionals and grassroots celebrities.

  With the deepening cooperation between e-commerce platform and online social platform, online celebrity’s goods delivery gradually moves towards the category of "social e-commerce". Online celebrity brings goods on social platforms and interacts with fans in e-commerce live broadcast, which is a common way to bring goods in online celebrity at present.

  According to the "2019 Taobao Live Ecological Development Trend Report" released by Taobao List and Taobao Live, the number of anchors who joined Taobao Live in 2018 increased by 180% year-on-year, and the Taobao Live Platform brought over 100 billion yuan, with a year-on-year growth rate of nearly 400%. There are more than 400 live broadcast rooms with a monthly delivery scale of more than 1 million.

  "online celebrity’s delivery of goods is essentially a new way of docking supply and demand: consumers and businesses are docked through online celebrity. These online celebrity attract fans to conduct business activities through their own characteristics and high-quality content." Wang Xintian, a lecturer at the Business School of Ningbo University, said in an interview that the essence of online celebrity’s economy is to rely on social platforms to promote, form a loyal fan base by gathering a lot of attention, and derive various consumer markets around online celebrity, and finally form an economic model with a complete industrial chain.

  According to relevant data, the main influencing factor of 83% young consumers’ purchase decision is the "online celebrity" and "Talent" sharing. On social media, it is normal for stars to bring goods, and fans are more willing to "plant grass" to buy products endorsed or recommended by stars.

  "The essence of online celebrity’s delivery is still a marketing method, which transforms the gathered fans into actual product consumers through socialization and entertainment." Liao Huaixue, a lawyer of Taihetai Law Firm, analyzed in an interview that in this "consumption transformation" mode, online celebrity with goods, as an assumed consumer, directly uses, explains and displays goods. Compared with the traditional one-way static dissemination of goods information by e-commerce, this mode can interact with consumers and narrow the distance between them. "As a new format of e-commerce development, online celebrity’s delivery of goods enriches consumers’ shopping methods and has great development potential, but at the same time, there are frequent chaos in the industry, and it is urgent to standardize governance."

  Grey secret

  There are many routines and chaos.

  The cat’s claw cup, the double yellow egg ice cream, and the exotic enzyme … … On the social platform of planting grass in online celebrity, you can find rich and detailed notes on "planting grass", whether it is cheap and easy to get daily snacks and good things in life, expensive and professional cosmetics and health products, or various international luxury brands.

  Online celebrity with goods has become an artificial identification filter for mass products, with personal reputation and word of mouth as the guarantee, recommending various goods worth buying for its fans. However, due to the uneven quality of online celebrity, the different screening mechanisms of e-commerce platforms and social platforms, and the lag in supervision of relevant institutions, there are various problems hidden behind the phenomenon of online celebrity bringing goods.

  Wei Wei, who works in a state-owned enterprise, is worried about losing weight recently. On a grass planting platform in online celebrity, Wei Wei planted a popular Japanese enzyme. Bloggers in online celebrity recommend this enzyme to decompose fat and sugar well and help to lose weight without affecting diet. After buying it and trying it twice, Wei Wei found that this enzyme is not as "fantastic" as bloggers said.

  "Let’s not talk about the effect of losing weight. Every time I eat enzymes, I start to feel chest tightness and nausea. This is also the case when I asked some friends around me. " Wei Wei said, "These products are under the banner of being beneficial to health, and many bloggers in online celebrity have personally experienced them. The recommendations seem particularly convincing, and hundreds of comments are basically praised and applauded, which makes people easily believe them. However, the instructions on the product are all in Japanese, and there is no detailed Chinese translation. After we buy it back, the specific method of taking it depends on the blogger’s recommendation notes, which actually has certain security risks. "

  The quality and safety of products can not be guaranteed, the product promotional pictures are inconsistent, and the data such as praise forwarding on the platform are falsified … … While online celebrity is in full swing, more and more users have discovered the gray "secret" behind the popularity of online celebrity products.

  Xiao Zhao, a graduate student in Hongkong, has always been a loyal user of online celebrity Grass Planting Platform and Short Video Social Platform. A while ago, after watching the live broadcast of a beauty blogger, she bought a online celebrity neck cream. "The biggest highlight of this neck cream is that it has a push-pull roller, and it feels particularly good to watch the live broadcast. After buying it back, I found that the composition of this neck cream is similar to that of ordinary moisturizer, and the effect is also very general, and the actual utilization rate is not high. " Xiao Zhao said frankly that watching the live broadcast of "planting grass" often leads to impulsive consumption. The live broadcast can show the products very intuitively and concretely, but there are often cases where the live broadcast does not match the real thing.

  Wang Xintian believes that the chaos in these industries is on the one hand an issue of industry evaluation mechanism. The intensification of industry competition in online celebrity has led to the increasingly obvious drawbacks of the evaluation mechanism on the mainstream online celebrity platform. For example, on some platforms, online celebrity is ranked by likes and sales volume, which leads some companies to "brush data" in order to get higher exposure. On the other hand, it is the problem of supervision mechanism. If "brushing data" can also be regarded as a kind of online marketing behavior, then false advertising is suspected of commercial fraud and needs the intervention of market supervision departments. At present, this aspect needs to be strengthened urgently.

  Have a scale in mind

  Governing by law and strengthening identification

  "It is a comprehensive management process to solve all kinds of problems existing in online celebrity’s goods delivery." Liao Huaixue believes that at present, China’s Advertising Law, Electronic Commerce Law, Anti-unfair Competition Law, Product Quality Law, Food Safety Law and Consumer Rights Protection Law have relatively perfect provisions on legal issues such as false propaganda, data fraud, product quality, food safety and consumer rights protection. In online celebrity, different subjects involved in the behavior of carrying goods should participate in the link of governance according to law.

  First of all, online celebrity with goods should improve the ability to control the quality of goods, carefully choose cooperative brands, and merchants should standardize the supply chain, work hard on the quality of goods, and ensure after-sales service. Secondly, the short video live broadcast platform should earnestly fulfill its responsibilities, strengthen the audit of live broadcast content, establish a "blacklist" system for online celebrity with goods and sellers, implement a platform ban system for online celebrity and merchants who infringe on consumers’ interests, standardize consumers’ payment methods, and establish and improve the platform order tracking system. The regulatory authorities should strengthen supervision. If online celebrity’s goods-carrying behavior infringes on the interests of consumers, the merchants and the goods-carrying online celebrity should share the responsibility. At the same time, if the short video live broadcast platform fails to fulfill the corresponding regulatory obligations and platform management responsibilities, the live broadcast platform should also bear the corresponding responsibilities.

  "Everyone has a steelyard in their hearts. I will trust evaluation bloggers who have more fans, more pertinent evaluations, advantages and disadvantages, and choose products from reliable brands. " Xiao Ning, who often browses the evaluation videos of skin care products on the short video platform, has her own experience in identifying online celebrity’s "planting grass". "After watching the video, first brush the comments under the video, then check the ingredients of the products on the special software, choose the products that really suit you, and then go to the e-commerce platform to search and buy." Strengthening the ability to identify products with goods in online celebrity and improving the network literacy of users of e-commerce and social platforms is a self-defense technique for netizens to deal with the problem of goods with goods in online celebrity.

  From June to November this year, the State Administration of Market Supervision and other eight departments jointly launched the 2019 special action of online market supervision (Network Sword Action) to severely crack down on online sales of counterfeit and shoddy products, unsafe food and counterfeit drugs. From September to December next year, the Supreme People’s Procuratorate, State Administration of Market Supervision and National Medical Products Administration will jointly carry out "Implementing Food and Drug Safety ‘ The four strictest ’ Request "special action, to online celebrity food safety violations. National laws and supervision of relevant departments are "racing" with illegal activities in online celebrity.

  The authenticity of online celebrity products is being tested by consumers and the market; Online celebrity’s routine of bringing goods is also gradually being found out by users and supervision platforms; Online celebrity’s brand image has become more and more true after the flushing of flow realization. With the improvement of consumers’ discriminating ability, the tightening of platform supervision and the strengthening of law enforcement, online celebrity will eventually return to its original intention: let more high-quality goods meet people who really need them.

The company accountant embezzled 8.9 million reward female anchors to save face and brush 200 "rockets" at a time.

  Cctv news Married, accountant, introverted, with a monthly salary of several thousand yuan, this is a portrait of 28-year-old Wang Dong (a pseudonym). However, to everyone’s surprise, he actually used his position to misappropriate 8.9 million yuan of public funds for "rewarding" female network anchors, and individual anchors received more than 1.6 million yuan of "rewarding" online.

  How is this money spent? Can it be recovered? For the webcast platform, what does the anchor earn?

  Spending 100 thousand on "200 rockets" at a time is very face-saving

(Video screenshot)

(Video screenshot)

  Originally, the company wanted to conduct a year-end audit, but the company accountant disappeared the day before the audit. The employees of a real estate company in Zhenjiang, Jiangsu Province, who felt that the situation was serious immediately reported the case. Wang Dong, the company accountant, may have misappropriated public funds, and now he can’t contact, asking the public security organs to investigate.

  After receiving the police, the police immediately launched an investigation and found that Wang Dong used his position to misappropriate public funds for more than 10 times, reaching 8.9 million yuan.

  So, where did Dong Wang embezzle so much money?

  It turned out that 8.9 million yuan was basically used to "reward" more than 10 network anchors, and the most female anchors were rewarded with 1.6 million yuan. After learning that the company was going to audit the accounts, he knew that not only would he be unable to conceal the embezzlement, but he would also be unable to repay it. So, he took the high-speed train to Shanghai to meet the female anchor "Yu Keer" he met online, and then cut his wrist at the hotel to commit suicide.

  Seeing the continuous outflow of blood, Wang Dong had a desire to survive again. After calling "Yu Keer", he was sent to the hospital for rescue.

  After leaving the hospital, Wang Dong voluntarily surrendered himself and confessed to his misappropriation of funds. Subsequently, he was criminally detained by the public security organs according to law.

  Why is it that the misappropriated money is reluctant to give a penny to my family, but I am willing to reward the female anchor?

  Wang Dong said that his family condition is very ordinary. He has been living with his parents since he got married. When he rewarded the anchor, 500 yuan got a "rocket" in cash. He spent 100,000 yuan to brush "200 rockets" for the female anchor at one time, so everyone thought he was a "rich second generation", which made him feel very proud.

  The police said that Wang Dong not only showed off on the Internet, but in reality, as he and two female anchors developed into a boyfriend and girlfriend relationship, he stayed in the presidential suite of a high-end hotel when he was dating with public funds, and each time he spent about 30,000 yuan.

  The police said that at present, it is very difficult to recover the funds misappropriated by Wang Dong, and they are actively looking for these anchors.

  Network female anchor: no money, no gifts.

(Video screenshot)

(Video screenshot)

  The female anchor "Yu Keer" said that she has changed many live broadcast platforms, but Wang Dong will follow suit.

  For many young people, the new career of network anchor is highly sought after by them. So, what are the main income channels of anchor?

  The network anchor "Yu Keer" is one of Wang Dong who brushes the most gifts and develops into a boyfriend and girlfriend. She said that for network anchors, people who have no money and brush less gifts simply don’t care.

  Yu Keer said that Wang Dong was a "local tyrant" every time he was rewarded. Although they were no longer in the same city, they still exchanged micro-signals with each other and later met offline. Regarding the relationship with Wang Dong, "Yu Keer" said that this is what everyone needs. I regard live broadcast as a profession, and the other party will "reward" myself more, so naturally I will say a few more words and meet each other.

  Expert: the anchor should not touch the moral bottom line at will

  Why are there so many network platforms? As a new format, what qualities should it have? What kind of content is output?

  Zhang Bin, a reporter from china national radio, said that when webcasting just started, the anchor could win the public’s favor by "face value". Later, in addition to spelling the face value, the anchor spelled out talents such as singing, dancing and magic. Now, when the webcasting platform is getting bigger and bigger, as the general public who has neither "face value" nor talent, they play different and wonderful forms such as live drunk driving and eating glass. Such examples are not uncommon.

  Zhang Bin said that there are a large number of teenagers and minors behind the network, and the harm caused by exporting content with incorrect values and wrong orientation may be enormous. But in fact, the anchor can become a "positive online celebrity" by imparting knowledge and explaining the contents of professional fields. Secondly, the low cost of webcasting is the primary reason for the emergence of network platforms and anchors one after another. "online celebrity" wants to make more money, and will take some side-stepping forms. If the platform wants to make more money, it will tolerate or even acquiesce in "online celebrity" playing the sideline.

  "When the truth is still wearing shoes, rumors have spread around half the world." Cheng Ligeng, a well-known scholar at China Youth University for Politics, said that the Internet can relieve stress and kill boring time, but the content of "three customs" must not exist. Because the information transmitted by the network is spread in geometric progression and virus, the network anchor must follow two principles: those who violate laws and regulations, those who violate public order and good customs, and those who touch the moral bottom line and transmit bad content. (Text/wanglili)

Lei Jun’s annual speech "car content" is insufficient, and Xiaomi’s car-making progress has become a mystery?

"What about the car? What about the car? " In the voice of netizens, Lei Jun’s fourth annual speech came to an end. After more than three hours of speech, Lei Jun talked about entrepreneurship from studying, and from dreams to growth. Xiaomi’s folding screen mobile phones, tablet computers, robot dogs and other products took turns to appear, but the Xiaomi car business that the public paid attention to was too "stingy", which was rarely mentioned in this speech.

Image source: Xiaomi

From 2021, Xiaomi announced a high-profile investment of $10 billion in 10 years to build a car. Up to now, the goal of mass production of Xiaomi Automobile in the first half of 2024 may be less than half a year. It stands to reason that Xiaomi automobile should start to build momentum now, but Xiaomi has always maintained a relatively low-key attitude.

We can only piece together the vague figure of Xiaomi car from some sporadic fragments.

Xiaomi car, emerging.

At the media conference call in May this year, Lu Weibing, partner and president of Xiaomi Group, said that Xiaomi’s car has entered the accelerated stage of R&D. Summer and winter tests will be conducted respectively this year, and Xiaomi will be listed in the first half of next year as originally planned.

The appearance of the first model of Xiaomi Automobile is a test for the whole Xiaomi Group. As the time of the big exam approaches, still hiding half her face from us behind her guitar’s Xiaomi automobile gradually unveils its mystery.

In the last link of Lei Jun’s speech, "One More Little Thing", I thought that some eggs of Xiaomi car would be released, but I didn’t expect Xiaomi’s second-generation robot dog "Iron Egg" to appear. Robot dogs and smart cars are not all in common.

Image source: Xiaomi

In fact, for example, Tucki once launched a rideable intelligent robot horse, and Tesla even advertised itself as an artificial intelligence robot company. Optimus, a humanoid robot of Tesla, which has attracted much attention, is expected to conduct a walking test in November this year, and plans to conduct a practical test in the Tesla factory next year.

Lei Jun said that the perception system of Iron Egg is similar to the current smart car perception system, and some AI algorithms adopted by Iron Egg are also of the same origin as the automatic driving algorithm of smart cars. For example, Iron Egg 2 is equipped with 19 cameras and sensors such as lidar.

Based on the current business layout of Xiaomi, we can make some reasonable speculations about the product form of Xiaomi smart electric vehicle.

First, in terms of autonomous driving, "enter the first camp in the autonomous driving industry in 2024 and strive to enter the top five in the world within 15 to 20 years", which is the goal set by Lei Jun for the autonomous driving of Xiaomi Automobile. In August last year, Xiaomi released a demo video of Xiaomi’s self-driving. As far as the video is concerned, it shows that Xiaomi’s self-driving technology has reached L2+’ s assisted driving ability, and it has also performed well in urban assisted driving. It is reported that Xiaomi has invested 3.3 billion yuan in the first phase of autonomous driving.

Xiaomi may adopt a lidar fusion sensing scheme. According to the previously exposed spy photos of Xiaomi cars, there are related components suspected of lidar. According to the network transmission, the new car of Xiaomi’s first model will be based on a hybrid solid-state radar AT128, and several all-solid-state radars will be used as blind-compensating radars.

The second is equipped with MIUI car. There are cases of Huawei and Meizu in the front, and mobile phone manufacturers have shown great advantages when building cars across borders. It seems a matter of course that MIUI gets on the bus, and Xiaomi’s MIUI car version may be an important selling point.

Then there is big model empowerment. At the speech site, Lei Jun revealed that in April 2023, Xiaomi formed a big model team and embraced the big model in an all-round way.

Image source: Xiaomi

The main breakthrough direction of Xiaomi big model technology is lightweight and local deployment. Let users not only have data security, but also have the advanced productivity of large models. Lei Jun revealed that Xiaomi upgraded the big model to Xiao Ai and started the invitation test. Xiaomi has run through the Demo on the mobile phone side, and some scenes of the big model on the mobile phone side are comparable to the cloud.

At present, Baidu, Geely, Guangzhou Automobile, etc. have demonstrated their own large-scale model planning and products, and have made some achievements in the aspects of large-scale model empowering intelligent cockpit voice interaction. The large-scale model has considerable expectations for the improvement of automobile intelligence, and Xiaomi has laid out large models, which may become a plus item for Xiaomi Automobile.

"AI is the future productivity, and it must and must be fully empowered. It is also the bottom track for Xiaomi’s long-term continuous investment." Lei Jun said.

In terms of electrification, there is also some information exposure on the Internet.

A few days ago, a group of photos suspected of Xiaomi car battery pack information circulated. According to the picture information, the battery pack has a capacity of 101kWh and a weight of 642kg. The rated voltage is 726.7V, and the rated capacity is 139Ah. This battery is Contemporary Amperex Technology Co., Limited’s Kirin battery. If it is true, it can be predicted that Xiaomi will be equipped with 800V platform.

Image source: Network

In June 2022, Contemporary Amperex Technology Co., Limited released CTP3.0 Kirin battery. According to reports, the system energy density of Kirin battery reaches 255Wh/kg, which can achieve 1000 km battery life; The system integration reached a new high in the world, and the volume utilization rate exceeded 72%. Kirin battery also adopts the battery core large-area cooling technology, which can support 5-minute fast hot start and 10-minute fast charge. In April this year, Contemporary Amperex Technology Co., Limited and LI signed a comprehensive strategic cooperation agreement, officially announcing that 4C Kirin battery made its world debut as the first ideal pure electric vehicle.

In addition, in this speech, when Lei Jun introduced Xiaomi MIX Fold3, he mentioned that almost all smart electric vehicles are equipped with wireless charging, so Xiaomi MIX Fold 3 will also be equipped with wireless charging. It is reasonable to speculate that Xiaomi car will be equipped with wireless charging function.

Everything is ready, cost-effective as the key link?

The soldiers and horses did not move, and the food and grass went first. Although Xiaomi Automobile has not been officially listed, Xiaomi Group has started intensive preparations in terms of organizational structure adjustment and capacity channel construction.

Since the beginning of this year, there have been a series of changes in high-level positions within Xiaomi, revealing that Xiaomi is preparing for the full sprint. Including Huang Zhenyu, vice president of the automobile department, who is also the general manager of the supply chain department of the automobile department, replacing Li Xiaoshuang, vice president of Xiaomi automobile department who was in charge of the supply chain before, and Li Xiaoshuang will also be the general manager of the marketing department of the automobile department.

In terms of capacity building, according to Xiaomi’s plan, the automobile factory will be built in two phases. The first phase covers an area of nearly 720,000 square meters, with an estimated annual production capacity of 150,000 vehicles. The second phase is planned to start in 2024 and be completed in 2025.

It is reported that the main factory of the first phase of Xiaomi Auto Yizhuang Factory has been completed. However, what is embarrassing is that the current qualification of Xiaomi Automobile is still a mystery. Previously, it was rumored that Xiaomi Automobile will undertake the qualification of Beijing Baowo Automobile Co., Ltd. However, Beijing Baowo Automobile Co., Ltd. applied for cancellation of automobile production qualification on its own in the fourth part of Road Motor Vehicle Production Enterprises and Products (the 371st batch) issued by the Ministry of Industry and Information Technology. In what way Xiaomi will land, it is still a problem, but the market generally believes that the qualification of building a car will not be a problem for Xiaomi.

In terms of channel construction, more than 10,000 Xiaomi homes, Xiaomi specialty stores and Xiaomi experience stores have completed comprehensive coverage from first-and second-tier cities to third-and fourth-tier cities. For the delivery center, a person familiar with the matter quoted the feedback from the dealer group. Xiaomi Automobile has started the screening of the delivery center at present. It also revealed that many people from Xiaomi Automobile come from the world and will adopt the operation mode of Xiaomi mobile phone franchise store+delivery center+authorized car body painting center.

Everything is ready, just waiting for the car to go on the market, users are most concerned about the price of Xiaomi’s first model.

At the beginning of January this year, some media broke the news that Xiaomi’s first new car would be divided into two versions. Among them, the low-priced version costs 260,000-300,000 yuan, and the high-priced version costs more than 350,000 yuan. However, in June, Xiao Ai revealed that Xiaomi’s first pure electric vehicle will be divided into standard version and pro version, with prices starting from 149,900 yuan and 179,900 yuan respectively, when answering users’ questions about the configuration and price of Xiaomi’s car. At that time, it caused a heated discussion. Wang Hua, the head of Xiaomi’s public relations, quickly responded that the news was untrue, indicating that the information was a conjecture reported by the media in May 2022, and Xiao Ai directly retrieved the information.

In a previous live broadcast, Lei Jun revealed that the first model will be positioned in the middle and high end, and will use the cutting-edge technology and cutting-edge level at the time of delivery, and the price is likely to be 100,000-300,000 yuan. In fact, if Xiaomi’s first car really uses laser radar, 800V platform, and Contemporary Amperex Technology Co., Limited’s Kirin battery and other product technologies, the price is almost predictable and will not be very cheap.

However, this may not match the expectations of users.

Cost-effective is Xiaomi’s big move. In this annual speech, Lei Jun made it clear that Xiaomi takes cost-effective as the key link. The reason why most users choose Xiaomi electronic products may be because of its extreme cost performance, and not too expensive is a pre-requirement.

For cars, Lei Jun once initiated a Xiaomi car pricing vote. Among the 17,000 people who participated in the voting, the number of people who chose less than 100,000 was the most, followed by 100,000-150,000, and the number of people who chose more than 300,000 was the least.

Undoubtedly, Xiaomi also wants to reverse the image of the group. In the annual speech, Lei Jun himself raised a question: "Some people say that the brand image of Xiaomi has solidified, can it be made into a high-end?" Lei Jun’s response to this is: "We officially set’ high-end’ as the group strategy! It is reported that Xiaomi’s high-end exploration for more than three years has cost tens of billions of investment.

The listing of Xiaomi Automobile may also be a key link to reverse the image of Xiaomi Group, but it may need to bear the impact on sales and profitability.

Burn money, or burn money

In fact, although Xiaomi’s car security work is quite good, it can be seen from all kinds of exposed information that Xiaomi’s car may be close at hand. All this does not come out of thin air, and it will inevitably cost Xiaomi Group a lot of money and energy.

Recently, Shanghai Tongyu Automobile Technology Co., Ltd. has undergone industrial and commercial changes, adding Xiaomi’s Beijing Xiaomi Zhizao Equity Investment Fund Partnership (Limited Partnership) as shareholders. Tongyu Automobile mainly focuses on the research and development and industrialization of key technologies of the next-generation drive-by-wire chassis. The product layout is brake-by-wire system, steering-by-wire system and advanced driver assistance system, involving products such as electro-hydraulic braking system EHB, braking energy recovery system and automatic emergency braking system.

Xiaomi Zhizao Fund, established in September 2021, mainly focuses on the upstream supply chain of new energy vehicles, next-generation information technology, intelligent manufacturing, new materials, consumer electronics and other enterprises related to the company’s industrial chain.

Xiaomi has invested heavily in the industrial chain. In terms of autonomous driving, in August 2021, Xiaomi spent 77.37 million US dollars to acquire all the shares of DeepMotion Technology, an autonomous driving technology company, which mainly provides full-stack software solutions including perception, positioning, planning and control for advanced assisted driving systems and autonomous driving applications. In terms of chips, in September 2021, Xiaomi Changjiang Industry Fund invested in Black Sesame Intelligence. In terms of power batteries, Xiaomi Automobile, a number of battery upstream enterprises such as Weilan New Energy, Zhongchuang Singapore Airlines, Ganfeng Lithium Battery and Honeycomb Energy, has taken shots.

Xiaomi, who is a little late in the game, wants to build a huge automobile production and research system in a short time, and throwing money wildly is the fastest way.

However, Xiaomi’s financial performance is not very optimistic.

This year’s first-quarter financial report of Xiaomi Group shows that the total revenue and adjusted net profit of Qi in the first quarter were RMB 59.5 billion and RMB 3.2 billion respectively. Gross profit was 11.6 billion yuan, a year-on-year decrease of 8.8%. R&D expenditure is 4.1 billion yuan, of which innovative business expenses such as smart electric vehicles are 1.1 billion yuan. In 2022, the research and development cost of Xiaomi Automobile was 3.1 billion yuan.

Image source: Xiaomi performance announcement

Last year, Xiaomi achieved a total revenue of 280 billion yuan and an adjusted net profit of 8.5 billion yuan. Both revenue and gross profit declined year-on-year. However, affected by Xiaomi’s efforts to cut costs, Xiaomi’s adjusted net profit turned positive in the first quarter, increasing by 13.1% year-on-year to 3.2 billion yuan. In addition, Xiaomi’s high-end strategy has gradually achieved results. As Xiaomi has increased the proportion of mid-to high-end mobile phone shipments, the Group’s gross profit margin has reached a new high of 19.5%.

Continued blood transfusion for the car-making business will undoubtedly affect Xiaomi’s profit performance. Not only that, Xiaomi also has projects that require a lot of human capital, such as self-developed chips and AI models.

Not long ago, Xiaomi was cheated by India. On June 9, the Indian Law Enforcement Bureau issued a document saying that Xiaomi was suspected of violating India’s Foreign Exchange Control Law and "illegally transferring funds to foreign entities", and the bureau had issued a formal notice to Xiaomi related companies and banks. This means that the millet that India has previously detained totaled 55.51 billion rupees, or nearly 5 billion yuan, or it was squandered. This defeat in India will also affect Xiaomi’s layout at home and abroad.

In this context, Xiaomi Group still hasn’t cut its investment. Lei Jun revealed that Xiaomi Group has laid out 12 technical fields and 99 subdivided tracks, and will invest 100 billion yuan in technology in the next five years.

I have to sigh, boss lei is very angry.

tag

When talking about the experience of studying at the beginning, Lei Jun shared an experience: No matter what problems you encounter, others may have encountered them, solved them, and even have standard answers. You just need to ask someone.

Although there have been a group of "predecessors" who have opened up a world in the fields of power generation, intelligent driving and intelligent cockpit, there are also a group of "martyrs" who have fallen on the way forward. The development of intelligent electric vehicles is still in an early stage, and there is no absolute winner now. In the second half of intelligence, there is no standard answer for reference.

In today’s smart electric market, it is not easy for Xiaomi to find a broad road. However, let’s end with a sentence from Lei Jun: people are great because of their dreams, and they grow up because of their persistence in their dreams.

Image source: Xiaomi

The important thing is, please let Xiaomi Automobile release more official news and satisfy the public’s curiosity first.

Always keep in mind the sense of mission, problem and times.

  CCTV News:At 9: 00 a.m. on December 24, 2017, the General Assembly of Beijing Film and Television Entertainment Law Society and the 2017 Annual Meeting were successfully held in Beijing Convention Center. More than 300 members from the legal profession and the film and television entertainment industry gathered together with the leaders of the Beijing Law Society and the special guests of the Society to participate in and witness this grand event.

  The conference kicked off with the national anthem. The members of the restructuring preparatory group explained the restructuring and renaming of the Film and Television Entertainment Law Research Society of Beijing Law Society, and explained the draft Articles of Association, the draft membership fee standards and management measures, and the draft election measures for the first general meeting. 163 members of the first Council were elected, of which 53 were elected as executive directors of the first Council. Yi Jiming, a professor at Peking University Law School and director of the International Intellectual Property Center, was elected as the president, Liu Chengyuan, a professor at the Institute of Comparative Law of China University of Political Science and Law, Liu Yi, director of the Center for Rule of Law of Beijing Institute of Technology, Shen Weixing, dean of Tsinghua University Law School, Zhang Zheng, vice president of Beijing Lawyers Association, Wang Jingbo, dean of the Institute of Rule of Law of China University of Political Science and Law, and Wu Yu Hui, director of Beijing Liren Law Firm, were elected as vice presidents. Seven people, including Zhang Jusheng, general manager of the legal department of Minmetals Development Co., Ltd., were elected as supervisors, and Zhang Jusheng was the chairman of the board of supervisors.

  The release of the work plan in 2018 promotes the rule of law in the film and television entertainment industry.

  President Zhou Chengkui pointed out that the current legislation in the field of film and television entertainment is lagging behind, which does not meet the requirements of the 19th National Congress to promote the development of cultural undertakings and improve the market system. Therefore, the Beijing Film and Television Entertainment Law Society shoulders a new mission and believes that it will make an important contribution to the rule of law in the film and television entertainment industry in China. Secretary Hou Guangming extended heartfelt congratulations to the success of the restructuring of the Academy, pointing out that the restructuring conference marked a new step for the Academy, expecting the Academy to contribute to the standardized development of China’s film industry and the construction of a powerful film country. President Du Shiping congratulated the Institute on its achievements in the past year, and put forward the requirements of "three consciousnesses", pointing out that the Institute should always keep in mind the sense of mission, problem and times, and shoulder the mission of enhancing the soft power of the country’s culture.

  Beijing Film and Television Entertainment Law Society and Changsha Arbitration Commission decided to jointly build the first professional film and television culture arbitration institute in China, and representatives of both parties signed the Framework Agreement on Strategic Cooperation at the meeting.

  Lawyer Wu Yuhui, vice president of the Society, released the work plan of the Society in 2018. The Society is expected to officially launch the annual selection plan of Chinese entertainment law, the establishment plan of China’s entertainment law expert database and the "Double Youth Plan" of entertainment law in 2018 (that is, young lawyers and young filmmakers grow together). And will carry out the establishment of the working Committee and professional Committee of the society.

  Subject system construction and personnel training of film and television entertainment law

  Professor Liu Chengyang, Executive Vice President of the Society and China University of Political Science and Law, and Professor Liu Yi, Executive Vice President and Secretary-General of the Society and Law School of Beijing Institute of Technology, gave keynote speeches on two topics, namely, "Construction of the subject system of film and television entertainment law" and "Personnel training and general education of film and television entertainment law". Professor Liu Chengyang put forward his own ideas on the development of entertainment law in China around four topics: entertainment, entertainment law, disciplinary attribute of entertainment law and system construction of entertainment law. Professor Liu Yi’s speech was divided into two topics. First, he introduced the teaching reform plan of setting up a master’s degree in film and television entertainment law in national law colleges. Secondly, he discussed the feasibility and preliminary scheme of carrying out general legal courses in national film and television colleges.

  The guests had an in-depth discussion. Professor Shen Weixing pointed out that Tsinghua Law School has been exploring the creation of emerging interdisciplinary disciplines such as medical and health law, sports law and entertainment law, but emerging disciplines are often questioned as "horse law" in the process of development. In order to prevent the generalization of entertainment law, it is necessary to concise its core issues. Professor Yi Jiming first introduced that Peking University had established the direction of "Entertainment Law" under the discipline of intellectual property rights during the master’s degree, and proposed that entertainment law, as a new industrial law, must deeply understand the specific practices of the industry during the learning process, and add sociological and economic thinking and analysis. Professor Wang Jingbo put forward a thought-provoking view on discipline construction from the perspective of binary opposition between public and private law. Many characteristics in the field of entertainment law reflect the phenomenon of blurred boundaries between public and private law, such as the high industrialization and popularization of entertainment industry and the characteristics of high public interest, which will lead to innovative thinking on traditional legal theory and research methods. Professor Li Danlin introduced in detail the exploration and experience gained by China Communication University in the field of media law for many years, and made suggestions on discipline construction from the similarities and differences between media law and entertainment law. Professor Liang Yingxiu praised the creativity embodied in the establishment of this society. On the premise that entertainment law as a legal discipline has not been recognized by mainstream theories, he first established a research society, so that the society can lead the discipline construction. Professor Zhang Qi cut in from the perspective of film scholars.It points out that the entertainment law has gained new vitality in the context of the transformation of major contradictions put forward at the 19th National Congress and the central government’s strong support for the development of cultural industries, which has also brought us new thinking of "one point, two sides and three dimensions". In this session, the professors expressed their opinions, and generate had a spark of ideological collision.

  Present situation and future trend of film and television entertainment legislation

  At 2 o’clock in the afternoon, the meeting entered the theme salon of the current situation and future trend of film and television entertainment legislation, presided over by Vice President Wu Yuhui, and invited the leaders of relevant domestic authorities to conduct in-depth discussions on the legislation of entertainment law. Guest speakers include: Director Zhang Yang of Film and Television Development Research Center of State Administration of Press, Publication, Radio, Film and Television, Director Chen Huanan of Cultural Industry Department of Ministry of Culture, Director Sun Jiabao of Policy and Regulation Department of Ministry of Culture, and researcher kun yang of China Press and Publication Research Institute. You had a heated exchange and discussion with the speakers and the members present.

  Based on his own work experience, Director Zhang Yang described the difficulties encountered in the process of promoting legislation and the ways to deal with them. He pointed out that since the 18th National Congress of the Communist Party of China, legislation in the cultural field has been accelerated and far-reaching changes and innovative achievements have taken place. At present, there are the Law on the Promotion of Film Industry and the Law on the Guarantee of Public Cultural Services, and there are 17 administrative regulations and 84 rules. At this stage, the formulation of the Publication Law has entered the legislative field of vision, and the revised draft of the Copyright Law is also being planned. Director Chen Huanan made a wonderful exposition on "cultural finance". He pointed out that China first proposed the integration of financial and cultural industries in 2009. Since 2012, the cultural industry has continuously embraced the financial industry. But it also caused a new problem, that is, the excessive generalization of cultural finance. It also mentioned that with the deepening of cultural system reform and the rapid development of cultural industries, cultural finance has new connotations, both hot spots and vigilance. Based on the report of the 19th National Congress of the Communist Party of China, Director Sun Jiabao introduced his experience in cultural legislation from three perspectives: a country ruled by law, a government ruled by law and a society ruled by law. It is also pointed out that in the existing normative documents, the laws and regulations that highlight supervision account for a high proportion, and there are few laws and regulations that promote the transformation and upgrading of industrial sectors and promote development, which is the focus of the government’s next work. Researcher kun yang introduced the current legal situation in the field of press and publication. He pointed out that although there is no press and publication law in China, the legal system construction in this field is synchronized with reform and opening up.The legislative system in the field of press and publication has been formed mainly by two administrative regulations, namely, Regulations on the Administration of Audio-visual Products and Regulations on the Administration of Printing Industry, plus more than 50 departmental regulations, more than 200 normative documents and some judicial interpretations.

  In-depth analysis by top experts in the industry

  The organizers of the conference invited four top practical experts in the industry to present four wonderful reports for everyone. Lawyer Zhang Zheng, Senior Partner of Beijing Gao Peng Law Firm and Vice President of Beijing Lawyers Association, Judge Dai Yiting of Beijing Higher People’s Court, Judge Feng Gang of Beijing Intellectual Property Court, and Lawyer Wang Jun, Senior Partner of Beijing Yingke Law Firm, respectively delivered wonderful special reports on "The referee points of performing arts brokerage contract disputes and the concept of arbitration settlement of film and television disputes", "The disputes over film and television drama creation from the perspective of contract law", "The legal problems of intellectual property rights in online game live broadcast" and "Typical cases and experience sharing of film and television entertainment law".

  Lawyer Zhang Zheng made a detailed analysis of the outstanding advantages of arbitration in resolving disputes in the film and television industry. The characteristics of "good confidentiality and expert adjudication" are two characteristics that he highly praised. In addition, lawyer Zhang Zheng also summed up four concepts of film and television dispute resolution based on his own professional experience. Judge Dai Yiting first analyzed the data characteristics of copyright infringement cases in recent years, and then, in view of the contract disputes related to scripts, Judge Dai gave a detailed interpretation from two aspects: commissioned creation and self-creation. Judge Feng Gang introduced two characteristics of online game industry, one is the high market value of online games, the other is the long industrial chain, and the related derivatives are very rich. Judge Feng also made an in-depth analysis of the legal nature of online games and other hot issues in the industry, and made an accurate analysis of the copyright ownership of "game rules" and "game pictures", and put forward unique opinions, which are refreshing. Lawyer Wang Jun, as a leading lawyer in the entertainment law industry, shared his experience in practice, especially as the attorney of Qiong Yaofang in the case of Qiong Yaofang, and made a detailed interpretation and explanation of the core issues in this case. In addition, Mr. Wang also analyzed the problems in the field of entertainment law, such as business clings, the setting of non-competition clauses in projects, and the difficulty in implementing contracts.

  The audience benefited a lot from the wonderful reports of four experts, and the audience applauded constantly.

  The meeting also identified four main tasks of the Beijing Film and Television Entertainment Law Society: actively carrying out legal research and academic cooperation and exchange activities; Undertake special research tasks of the legislative and judicial organs of the state and Beijing, and participate in the legal system construction of the state and Beijing; Carry out research on the application of film and television entertainment law and provide relevant legal consulting services; Promote the innovation and development of law education and cultivate talents of film and television entertainment law. As the first academic institution in China with film and television entertainment law as its research object and theme, the Institute will give full play to the academic and industrial advantages of the capital in the future and strive to build a high-end academic research institution, a high-level talent training base and a high-level consulting service platform in the field of film and television entertainment law.

"Tik Tok" v. "Gang Pai" became the first case accepted by Beijing Internet Court.

  Chinanews. com client September 10 (Reporter Fu Qiang) The Beijing Internet Court was deeply concerned as soon as it was established. As of 18: 00 on the 10th, the electronic litigation platform of our hospital had received 207 applications for online filing, and the dispute over the right to spread information on the network of "vibrato short video" v. "co-shooting small video" became the first case accepted.

Beijing Internet Court. Photo by leng Yuyang

  "Online Litigation" has been recognized and more than 200 cases have been accepted.

  According to the Beijing Internet Court, since its electronic litigation platform was opened to the public on the 9th, as of 18: 00 on the 10th, the total number of visits has reached 207,300, with 586 registered users, and 207 online filing applications have been received.

  It is also known that the technical service hotlines of Beijing Internet Court (86433901, 86433902) have answered the hotlines 78 times so as to solve problems existing in practical operations such as electronic litigation platform and WeChat applet. The filing service hotline (86433721) answered the hotline 77 times, answering questions from the parties about the jurisdiction of the court and the scope of accepting cases.

  According to the court, some parties have specially called to praise the way of internet litigation, saying that the electronic litigation platform has provided great convenience and saved a lot of time and energy for the parties.

Interior of Beijing Internet Court. Fu Qiang photo

  "Tik Tok" v. "Gang Pai" became the first case accepted.

  It is reported that the dispute over the information network communication right of "short video with vibrato" v. "small video with partners" became the first case accepted by Beijing Internet Court.

  According to the contents disclosed by Beijing Internet Court, the plaintiff Beijing Weibo Vision Technology Co., Ltd. claimed that "Vibrato Short Video" is an original short video sharing platform legally owned and operated by it. For the short video created by the creator who signed an exclusive agreement, the plaintiff obtained the exclusive right to spread the information network and the exclusive right to defend rights. The "5.12, I want to tell you" short video released on the platform of "Vibrato Short Video" (hereinafter referred to as the short video involved in the case) was independently created by the creator of the short video involved in the case, and should be protected by China’s copyright law as a work.

  Defendant Baidu Online Network Technology (Beijing) Co., Ltd. and Defendant No.2 Beijing Baidu Netcom Technology Co., Ltd. jointly provided users with the download, installation, operation and update and maintenance of related functions, and publicized and promoted the "small video". The plaintiff found that after the short video involved in the case was released on the Tik Tok platform, the two defendants spread the short video involved in the case and provided download service without the plaintiff’s permission.

  The plaintiff believed that the two defendants’ unauthorized dissemination caused great economic losses to the plaintiff, so they filed a lawsuit according to law, demanding that the two defendants stop the infringement, compensate the plaintiff for the economic loss of 1 million yuan, and reasonably pay 50 thousand yuan for the lawsuit.

  It is understood that the case is the litigation materials and filing application submitted by the plaintiff online on the electronic litigation platform of Beijing Internet Court. After the online review by the judge of the filing court of Beijing Internet Court, the case has been formally accepted. The parties can grasp the progress of the case in real time through their registered accounts.

  According to the Beijing Internet Court, at present, the legal protection of the short video industry at home and abroad is in the exploratory period. This case is the first lawsuit on short video copyright between the two platforms. Whether the short video involved constitutes a work, the rights boundary between short video platforms, between short video platforms and users, and the application of blockchain forensics technology in the judiciary are worthy of attention.

Beijing Internet Court. Photo by leng Yuyang

  On-line trial of online cases Internet courts highlight serving the convenience of the people.

  It is understood that the newly established Beijing Internet Court has centralized jurisdiction over first-instance specific Internet cases that should be accepted by grassroots people’s courts in Beijing, including Internet shopping and service contract disputes; Internet financial loans, small loan contract disputes, Internet copyright ownership and infringement disputes; Internet domain name disputes; Internet tort liability disputes; Internet shopping product liability disputes; Internet-related public interest litigation cases filed by procuratorial organs; Administrative disputes caused by the administrative management of the Internet; Other Internet civil and administrative cases designated by the people’s court at a higher level.

  In terms of trial methods, Beijing Internet Court takes "online trial of online cases" as the principle, focusing on building an electronic litigation platform. Without going to the court, the parties can realize the online handling of all or part of litigation links such as prosecution, mediation, filing, service, mediation, trial, judgment and execution.

  According to the application of the parties or the needs of case trial, the Internet court may also decide to complete some litigation links offline.

  A case concluded by Beijing Internet Court in the first instance may appeal to Beijing No.4 Intermediate People’s Court if the party refuses to accept the judgment or ruling. However, appeal cases involving Internet copyright ownership disputes, infringement disputes and Internet domain name disputes are tried by Beijing Intellectual Property Court.

  Some commentators believe that through the network handling from filing a case to executing all or part of the litigation, the parties can "run less" or even "not run", highlighting the concept of serving the convenience of the people, and at the same time significantly reducing the litigation costs of the parties. (End)

Online Reading Club | Reading Life and National Writing in Meta-Universe Era

Das Kapital, painted by a China man.

Time:14:00 on Friday, December 24th.

Location:Bilibili

Guest:Dai Dunbang (painter), Shen Jialu (writer) and Ma Shanglong (writer)

In addition to creating classic images such as A Dream of Red Mansions, Water Margin, Jin Ping Mei, Liaozhai, The Journey to the West and Tao Te Ching, Dai Dunbang also created Marx’s Das Kapital into a picture book, creating 60 masterpieces in 800 days, realizing the long-cherished wish of a China painter for half a century. He read Das Kapital many times and searched for information in many places, often getting up at 3: 30 in the morning to conceive and create. Why did a China painter paint Das Kapital, and how many hardships did ordinary people experience? At the lecture site, two writers in Dai Dunbang and Shanghai, Shen Jialu and Ma Shanglong, who are also "iron fans" of Mr. Dai, will tell you all about it.

Photography in the Forbidden City: Charm, Secularity and Visual Culture in Modern China

Time:December 24th (Friday) 19:00-21:00.

Location:Tencent conference (ID: 60878953558)

Speaker:Jun-jian Liang (Associate Professor, School of Journalism and Communication, Tsinghua University)

During the late Qing Dynasty and the Republic of China, the Forbidden City changed from a functional political building to a memorial historical building and cultural and cultural unit. In the historical process of China’s modernization, the functional changes of the Forbidden City are intertwined with the cultural practice of modern photography, which affects the reconstruction of the architectural space and meaning space of the Forbidden City. Through the investigation of anthropological photography, tourism photography and news photography related to the Forbidden City in this period, we can find that photography dispelled the charm of the Forbidden City as a secret palace and turned it into a secular, barren and occupied space. On the other hand, anthropology and journalism have transformed the Forbidden City into a cultural landscape and a national symbol, thus giving the Forbidden City a new charm. In this sense, photography is not only a medium to dispel the old charm, but also can produce and reconstruct new charm.

Deleuze’s "Abstract Machine"

Time:December 24th (Friday) 19:00-21:00.

Location:Tencent conference (ID: 33075279867)

Speaker:Li Kelin (Associate Professor and Doctoral Supervisor, School of Philosophy, China Renmin University)

Abstract machine is an important concept in Deleuze’s later theory. In Thousand Plateau, he replaced the desire machine in Anti-Oedipus with abstract machine, trying to separate the active escape line from the passive generation of human beings. In Anti-Oedipus, Deleuze compares the automaticity of production with machines, fills the internal power of production with desire, and combines the two to illustrate the existence of individuals in society with "desire machine". Correspondingly, the "abstract machine" points out the absolute surplus phenomenon of the desire machine in social production, while the "abstract" shows the pure material out of form, while the "machine" turns to the birth of a new form. From the perspective of ontology, "abstract machine" resists the solidification of existence with eternal rheology. From the perspective of vitality theory, "abstract machine" opposes the transcendence of ideas with the immanence of experience. Deleuze explored the possibility of resolving the confrontation between life and machine through this concept, and also intended to respond to the question that always lingered above the limit of "solution domain". The discussion of life initiative through "abstract machine" is not only the theme of Deleuze’s later philosophy, but also constitutes an important trend in the development of contemporary French philosophy.

Fame on Paper: On Education and Justice from Children of Poor Families Going to College

Time:December 24th (Friday) 19:00-21:00.

Location:Tencent conference (ID: 931714617)

Guest:Tian Lei (Professor, School of Law, East China Normal University), Huang Deng (Scholar, Non-fiction Writer), Guo Fei (Assistant Professor, Tsinghua University Institute of Education), Wu Qiuxiang (Lecturer, School of Education, China Renmin University), Yue Ying (Master, Tsinghua University Institute of Marxism).

"Admission is not equal to integration." This sentence was published in "Poor Children Go to College: Why American Elite Universities Turn Their Back on Poor Students". The book is frequently mentioned. When poor students break through the thorns and knock on the university gate, it does not mean that the standard plot of "counterattack" in life will be started from now on. A more realistic scenario is that when you open this door, there is still a road full of unknowns in front of you. Some people will rise from there, while others will gradually give up on themselves in the constant fall. What caused this difference? This salon will invite a number of guests from different disciplines, starting with the book "Children from Poor Families Go to College", to discuss the issues of education and justice, and to compare and think about them in a broader social and historical perspective.

Image Centennial Shanghai Design: Looking back on the course of Shanghai design in the past century

Time:14:00 on December 25th (Saturday)

Location:Bilibili

Guest:Lei Zhao (Deputy Director of the Department of Design, Shanghai Academy of Fine Arts, Shanghai University), Jiang Qinggong (Graphic Designer) and Tang Weijie (Associate Professor, School of Humanities, Tongji University)

Image Centennial Shanghai Design includes the exhibition of "Centennial Shanghai Design" held by Liu Haisu Art Museum in the autumn of 2020. It looks back at the beginning, development and change of "Shanghai Design" from the end of 19th century to the beginning of 21st century with rich levels and angles, and completely displays 20 main stories and 50 entries of "Shanghai Design". This sharing meeting, together with the publishing of new books, is intended to let readers know the basic historical track of the development of "Shanghai Design".

What kind of archaeology do people like? -public archaeological exploration by two generations of archaeologists

Time:December 25th (Saturday) 15:00-17:00

Location:"single read" wechat video number

Guest:Yang Hong (Senior Researcher, Institute of Archaeology, Chinese Academy of Social Sciences) and Xu Hong (Researcher, Institute of Archaeology, Chinese Academy of Social Sciences)

In 1921, the excavation of Yangshao site by An Tesheng and others opened the prelude of modern archaeology in China. This year happens to be the 100th year of China archaeology. During this hundred years, due to the progress of science, field archaeology has sprung up suddenly, and the field archaeological excavation in China has achieved unprecedented and fruitful results. Yang Hong’s "One Hundred Years of Archaeology-Reproduction of China" includes the important archaeological discoveries in the past 100 years, from prehistoric civilization to Song civilization, from city sites, temple towers and tombs to bronze mirrors and jade articles. And what kind of stories are behind these relics or cultural relics, and what kind of thinking has caused archaeologists? On December 25th, welcome to the "Single Reading" video number to watch the live broadcast, and listen to Mr. Yang Hong and Mr. Xu Hong talking about those stories about archaeology …

The Mythical Universe Behind The Lord of the Rings —— Tolkien and His Mid-continent World

Time:December 25th (Saturday) 19:00-21:00

Location:Bilibili

Speaker:Uncle Rose (Lord UP, Lord of the Rings fan)

How on earth should we enter the Zhongzhou universe created by Tolkien? How to clarify Tolkien’s long history? On Saturday night (December 25th is the day when the Lord of the Rings expedition set out from the valley), we invited Uncle Rose, a famous UP master and a veteran fan of The Lord of the Rings, to take all the members of the Lord of the Rings into the mythical universe behind The Lord of the Rings.

The Pingcheng Period in the Northern Wei Dynasty from the Perspective of Archaeology

Time:December 26th (Sunday) 14:00-15:30.

Location:Tsinghua Yibo official Weibo, Live Art, Live Art, Calligraphy and Art Commune.

Speaker:Li Meitian (Professor and Doctoral Supervisor, School of History, Renmin University of China)

The fifth century, with Pingcheng (now Datong) as its capital in the Northern Wei Dynasty, was a period of political, social and cultural transformation of Tuoba Xianbei, which was an important link in the process of pluralistic integration of Chinese civilization. The lecture will interpret the characteristics and evolution of civilization in this transitional period from three aspects: urban form, funeral culture and tomb art.

Hangzhou: Historical Narration and Literary Writing

Time:December 26th (Sunday) 15:00-17:30.

Location:Tencent conference (ID: 160939440)

Guest:Liu Zhengping (researcher of Chinese Department of Hangzhou Normal University), Lv Yanlin (lecturer of Chinese Department of Hangzhou Normal University) and Hu Yuehan (associate professor of history department of Hangzhou Normal University)

The ancient city of Liangzhu 5,000 years ago, the "Southeast Famous County" from Qin and Han Dynasties, and the "Heavenly Palace" in the 10th century A.D., the historical figure of Hangzhou City is constantly changing. The same scenery, different people may have different complex; The same city, different historical backgrounds may show different charm. A little bit of text marks, patterns and historical meanings. On December 26th, Meiyuan Classic Reading Group will hold the 42nd Salon to exchange the image and humanistic feelings of Hangzhou in literature and history through online reading at Tencent Conference.

Emotion and emotion in literature

Time:19:00 on Monday, December 27th.

Location:Tencent conference (ID: 468563864)

Speaker:Wei Jin (Professor, Chinese Department, East China Normal University)

Teacher Wei Jin mainly studied British and American literature, comparative literature and literary theory in the 18th century, and published comments, essays and poems in the media under the pseudonym of Mo Shuitian. On December 27th, we invited her to give an online lecture on emotion and emotion in literature.

Compilation and construction of preface and postscript collection, chronological examination and database of Chinese-translated literature

Time:December 30th (Thursday) 15:00-17:00

Location:Tencent conference (ID: 931633106)

Speaker:Li Jin (Professor, School of Literature, China Renmin University)

The academic circles call the great changes in the concept, connotation, presentation, storage, retrieval and acquisition of historical materials caused by the new historical view, especially the computer and digital technology, the "historical materials revolution". The compilation, annotation and writing of 18 volumes of Preface and Postscript Collection of Chinese Translation Literature (1894-1949) and 10 volumes of Textual Annals of Chinese Translation Literature (periodical articles) (1896-1949) and their database construction are in the process of this historical revolution. The lecture summarizes the new insights and discoveries brought by the cultural turn theory of translation studies to the collation and research of Chinese-translated literary historical materials, as well as the problems and opportunities encountered in the digital humanities era, and shares the experience of the mutual blending and creative transformation of traditional research methods and digital technology; Then it expounds the name, reality and approach of Chinese-translated literature research. In the late Qing Dynasty and the Republic of China, Chinese-translated literature occupied an important position in China’s thought and speech, and it was an anatomical prototype to explore how China culture "transformed" western learning; Finally, the lecture will also look forward to the completion of these two large-scale historical materials projects, which may play a positive role in constructing the overall evolution of literary history, grasping the ideological atmosphere and historical context of an era, revealing the complexity of the modern transformation of China literature, rewriting the history of Chinese literature, and even the history of modern literature in China.

Attachment: Preview of offline activities

Beijing | those comedy things

Time:December 25th (Saturday) 14:00-16:00

Location:SKP RENDEZ-VOUS, Floor 2, SKP-S Shopping Center, No.86 Jianguo Road, Chaoyang District

Guest:Dongdong Gun (comedy lover), Hao Yu (stand-up comedian)

Maybe you want to know more about talk shows and new comedies. On December 25th, we jointly held a theme salon with Sanlian Life Weekly called "Comedy Things". Hao Yu, a comedian and stand-up comedian, was invited to visit SKP RENDEZ-VOUS, and rye, the main writer of Sanlian Life Weekly, was the host to talk about what we are laughing at now.

Beijing | Walking into Adult Kindergarten Together —— Sharing Meeting of the New Book Growing Up Again

Time:December 25th (Saturday) 14:00-16:00

Location:CITIC Bookstore, Floor 2, Heshenghui Shopping Center, No.21 Xidawang Road, Chaoyang District

Speaker:Mao Lengleng (writer)

Growing Up Again is a collection of novels written by Mao Lengdeng, a high-quality creator in Zhihu. The book fictionalizes an "adult kindergarten" which is specially open to adults and takes in "children" who are covered with scars and don’t grow up. With the gentle tone of storytelling and professional psychological knowledge, the author expresses the obscure theory in a perceptual and easy-to-understand way, which is very inclusive. On December 25th, we will hold a new book sharing meeting with Mao Lengdeng in CITIC Bookstore (Heshenghui Store). At Christmas, embrace your inner child and grow up again.

Beijing | What is the central axis of the city?

Time:December 26th (Sunday) 14:00-16:00

Location:SKP RENDEZ-VOUS, Floor 2, SKP-S Shopping Center, No.86 Jianguo Road, Chaoyang District

Guest:Zhu Zuxi (special expert of China Cultural Relics Society), Geng Shuo (associate professor of School of Humanities, Central Academy of Fine Arts) and Tang Gengsheng (former director and research librarian of China Memory Project Center of National Library).

Axis is like the "aorta" of a city. Every great city has its unique axis, which represents the development and planning of cities in past dynasties and the highest level of architects. The central axis of Beijing is an extremely rare axis of architectural art in the history of world cities. On December 26th, we invited Zhu Zuxi, a distinguished expert of China Cultural Relics Society, Geng Shuo, an associate professor of the School of Humanities of the Central Academy of Fine Arts, and Tang Gengsheng, former director of the China Memory Project Center of the National Library, to visit SKP RENDEZ-VOUS to talk about the pattern evolution and context inheritance on the central axis.

Beijing | General Knowledge and Empathy: Modern China Seen in Novels

Time:14:00 on Sunday, December 26th.

Location:Yonghe Bookstore, Floor 1, Block B, Yonghe Palace One Center, No.51 Hepingli West Street, Dongcheng District

Guest:Li Xianyu (Associate Professor, School of Literature, Capital Normal University), Yang Zao (Researcher, Institute of Literature, China Academy of Social Sciences) and Meng Yue (Chinese teacher).

Fiction is a footnote to history, and its content is fictional, but it often reflects the mood of the times more truly and moving than newspaper files. The Novel Modern China selected 40 classic novels from 1919 to 1948, which cleared the fog of words and searched for clues in the novels, presented readers with various social conditions in modern China, and opened the "hidden corner" hidden in these novels that we had previously ignored. On the afternoon of December 26th, in Yonghe Bookstore, Li Xianyu, a professor at the School of Literature of Capital Normal University, Yang Zao, a research institute of Literature of China Academy of Social Sciences, and Meng Yue, a Chinese teacher at Beijing Jingshan School, will take you through the 30 years of the Republic of China and read China in novels.

Beijing | 2021 Year-end Reading Sharing Meeting

Time:December 26th (Sunday) 14:00-17:00

Location:Naimu Bookstore, 4th Floor, Yansha Friendship Shopping Mall, No.52 Liangmaqiao Road, Chaoyang District

It’s the 10th year from the first year-end conference at the end of 2012 to this year. Every year, the year-end conference is the most important activity in the library. Book lovers will share their reading experience for one year, recommend their annual TOP10 list and reading plan for the coming year. At the annual year-end conference, you can find the readers around you as your reading role models. If you are still looking for good books worth reading, if you are still regretting that you have a mountain of books and read very little, if you have read interesting books and want to find a bosom friend to share. Then you must attend the year-end meeting of the library pavilion!

Beijing | What’s the experience of being a detective in Beijing for a day: a sharing session of the interactive mystery novel Winner Out.

Time:December 26th (Sunday) 19:30-21:00.

Location:Yonghe Bookstore, Floor 1, Block B, Yonghe Palace One Center, No.51 Hepingli West Street, Dongcheng District

Speaker:Wu Fei (mystery novelist)

A set of three-dimensional interactive reasoning novels, a set of three-dimensional interactive reasoning game books, and a series of brain-burning pursuit games. Through the maze of exquisite entities and online props, step by step approach the core of the case. This will be an adventure that can’t guess the ending. Until it’s over, you will find it hard to detect the incredible truth.

Shanghai | Telescope and Starry Sky

Time:December 25th (Saturday) 13:30-15:00

Location:Atrium of Building A, Lianyang Plaza, No.300 Fangdian Road, Pudong New Area

Speaker:Wu Jingping (popular science writer)

Just last month, Academician Wu Xiangping announced that China would build five more sky-eye-level radio telescopes to form the most powerful radio telescope array in the world, which can ensure that China is ahead of the world in the hardware capability of radio telescopes for 50 years. Building a large telescope on the ground is not only an optical technical problem, but also limited by the observation address. Now we have finally found the best site for a large optical telescope in the eastern hemisphere in Qinghai, which means that our large optical telescope can work hard soon. In this issue, Mr. Wu Jingping, who is called "Comment on the History of Science", will share it with you.

Shanghai | Missing: When Portuguese Culture Meets China —— Poetry and Literature Sharing Meeting

Time:December 25th (Saturday) 14:00-16:00

Location:Lugar, Floor 3, Building D, Henderson Xuhui Tiandi, Lane 458, Madang Road, Huangpu District

Guest:Isawa (Consul General of Portugal in Shanghai), Cai Xin (General Manager of CITIC Publishing Dafang), Zhao Song (writer and critic) and Xu Yixing (Professor of Shanghai International Studies University)

Christmas is coming! In addition to a gourmet dinner, family reunion and a special activity. This Saturday, Lian Culture and the Portuguese Consulate General in Shanghai jointly launched a literary salon with the theme of "Missing: Portuguese Literature and Poetry-Dialogue between China and Portugal", waiting for you to explore Portuguese poetry and literature together.

Shanghai | On the Theme of the First Reader Science Fiction Literature Award

Time:December 25th (Saturday) 14:00-16:00

Location:Lecture Hall, 2nd Floor, West Gate, Shanghai Library, No.1555 Huaihai Middle Road, Xuhui District

Guest:Jiang Xiaoyuan (Professor of Shanghai Jiaotong University), Yan Feng (Professor of Chinese Department of Fudan University), etc.

Dialogue on the theme of the first Reader’s Science Fiction Literature Award, two guests, Jiang Xiaoyuan and Yan Feng, as well as gold medal and silver medal players May Feather, Lao Tanzi, Yang Jiandong and Qiu Xin, will talk about how to tell the local science fiction stories in China well.

Shanghai | Understanding Qian Xuesen’s Spiritual World in "On Qian Xuesen"

Time:December 25th (Saturday) 14:00-16:00 

Location:Shanghai Ancient Books Bookstore, No.401 Fuzhou Road, Huangpu District

Speaker:Lv Chengdong (Deputy Research Librarian of Qian Xuesen Library of Shanghai Jiaotong University)

December 11th, 2021 is the 110th anniversary of the birth of Qian Xuesen, an outstanding scientist and founder of China’s space industry. On December 25th, in order to understand Qian Xuesen’s knowledge-seeking experience and understand Qian Xuesen’s spirit, Lv Chengdong, deputy research librarian of Qian Xuesen Library of Shanghai Jiaotong University, will hold a lecture and signing ceremony on "Reading His Spiritual World in Qian Xuesen’s Tales" in Shanghai Ancient Books Bookstore. In the lecture, the guests will lead the readers to Qian Xuesen and feel his faith and love for the people of his country and the development of science and technology.

Shanghai | How does Shanghai home cooking become a famous dish?

Time:December 25th (Saturday) 14:00-15:30

Location:Da Yin Jing She Gao Shan Liu Shui Ting, No.308 Chongqing South Road, Huangpu District

Speaker:Abnormal pen (writer, producer)

Shanghai cuisine used to be called local cuisine, which is rich in flavor and rich in oil and red sauce, and has a homely flavor. Since Shanghai opened its port in 1843, with the development of industry and commerce, merchants from all directions gathered, and restaurants came into being. By the 1930s and 40s of this century, there were many local restaurants in Shanghai. Shanghai is located in a water town in the south of the Yangtze River, with abundant aquatic resources and evergreen vegetables. It is located in a transportation hub, and it is convenient to purchase local specialties, which provides good raw materials and seasonings for the development of Shanghai cuisine. Under these conditions, the former local cuisine has gradually formed a unique Shanghai cuisine today. On December 25th, an old Shanghainese and a senior media person will tell the story of how Shanghai home cooking became a famous dish in Dayin Jingshe, and listen to the little stories of Shanghai home cooking.

Shanghai | From the Bund to Lujiazui —— One River and One River and the Formation of Shanghai City Landmarks

Time:December 25th (Saturday) 15:00-16:00

Location:Atrium of Building A, Lianyang Plaza, No.300 Fangdian Road, Pudong New Area

Speaker:Xing Jianrong (Deputy Director of Shanghai Archives Bureau and former Deputy Director of Shanghai Archives Bureau)

Mr. Xing Jianrong has dabbled in Shanghai’s urban landscape, commercial finance, ups and downs of people, and rare stories of Yilin in the past hundred years. Where the European War Monument on the Bund went, the mystery of the height of China Bank Building, and so on are all interesting topics. An article is like a knowledge lecture. Huang Jinrong’s later years, the models of Shanghai Fine Arts College, the process of the establishment of Shanghai China Painting Academy, and the comic book artist of Shanghai People’s Art Society-"108 Generals", these chapters are like legendary stories and fascinating.

Shanghai | Looking at Shanghai as an Immigrant City from an Old Apartment

Time:December 25th (Saturday) 16:00-17:00

Location:Atrium of Building A, Lianyang Plaza, No.300 Fangdian Road, Pudong New Area

Speaker:Xu Ce (first-class editor and writer of Shanghai Radio and TV Station)

"Spring Water" is the finale of a multi-volume novel. It takes a riverside building on the Suzhou River, once known as "the first apartment in Asia", as a real scene, and shows the ups and downs experienced by people of all walks of life living here in the past 60 years. The characters in the riverside building and their fate are actually a microcosm of the city.

Shanghai | The Situation and Taste of Lonely Travel in Life —— The Release Conference of the New Book "Lonely Scenery"

Time:December 25th (Saturday) 16:00-17:30

Location:Zhongban study room, No.345 Xianxia Road, Changning District

Guest:Wang Yonghao (Professor of Chinese Department of Fudan University) and Pan Xiangli (Novelist)

Modern people who travel through the hustle and bustle of the city generally lose the sense of empathy with people and the universe, and face the world alone in their hearts. What is true literature? What else can we do about literature? On December 25th, we invited two teachers, Wang Yonghao and Pan Xiangli, to come to the Chinese version of the study room to discuss history and art from poetry books, novels and music records to landscapes, cities and civilizations, so as to enrich the spiritual scenery in the journey of life for the "spiritual solitude".

Reading Life and National Writing in Shanghai | Meta-Universe Era

Time:13:30 on Sunday, December 26th.

Location:Film and Television Hall, 2nd Floor, Yangpu District Library, No.366 Changhai Road, Yangpu District

Speaker:Xia Deyuan (Professor, School of Publishing, Printing and Art Design, University of Shanghai for Science and Technology)

The ability to read is a unique talent of human beings, and it is also an increasingly important way of life for human beings. After entering the Internet era, traditional reading has encountered many problems and challenges, and also ushered in new development opportunities. As Blanqui, a French thinker, said, "The so-called reading means that people can be free and their works can be free." Reading should be a learning activity and a living state of physical and mental pleasure; Only by enjoying it can we benefit. The advent of the meta-cosmic era has brought a huge imagination space for human reading life and writing practice, making it possible to bid farewell to the hard study of the head-hanging beam and the awl-piercing stock completely.

Shanghai | Ba Jin and his friends: The Reading Club of "The Star Water is Far Away from the Camel Bell"

Time:December 26th (Sunday) 14:00-15:30.

Location:Hongkou Branch, Commercial Press, 3rd Floor, 1925 Bookstore, No.856 Sichuan North Road, Hongkou District

Speaker:Zhou Limin (Executive Deputy Director of Ba Jin’s Former Residence and Executive Vice President of Ba Jin Research Association)

"A Twilight in the Stars" is based on the important life segments and ideological development tracks of six writers and scholars, such as Shen Congwen, Bian Zhilin, Li Jianwu, Liang Zongdai, Fang Lingru and Xiao Gan, and the connection between them and the history of China in the 20th century, with friends such as Ba Jin, Zheng Zhenduo and Shen Ying making friends and singing in spirit, so as to observe the spiritual outlook of new literature writers after the May 4th Movement and their correspondence with the times. On Sunday afternoon, let’s meet the Hongkou branch of the Commercial Press and listen to the story of Ba Jin and his friends told by Mr. Zhou Limin.

Shanghai | Why do we need art?

Time:December 26th (Sunday) 16:00-17:30

Location:Hongkou Branch, Commercial Press, 3rd Floor, 1925 Bookstore, No.856 Sichuan North Road, Hongkou District

Speaker:Liu Xuguang (Professor and Doctoral Supervisor of Shanghai University)

Does art contain truth, and how is truth embodied in art? Is truth a concrete thing that has existed in nature, or something created in people’s hearts? What do Heidegger, Husserl and Hegel say? In two books, The Origin of Modern European Artistic Spirit-Florence Culture and Art in Renaissance, Art and Truth, Liu Xu takes you into the world of art and the palace of truth. On Sunday afternoon, we met with the Hongkou branch of the Commercial Press and asked together with Professor Liu Xuguang, "Why do we need art?"

New Book Signing Activities of "Da Yu Ding" and "Da Ke Ding" in Shanghai | Jinshi Famous Series

Time:December 26th (Sunday) 14:00-16:00

Location:Floor 1, Art Bookstore, No.424 Fuzhou Road, Huangpu District

Guest:Wang Shuangqiang (chairman and founder of Qinhan Hutong), Chen Jiang (chairman of Zhongrui Wenlv), Guo Junjie (co-founder of Fan Deng Reading) and Wang Lite (member of Xiling Printing Society).

Ding is one of the most important bronze wares in ancient China. In the Zhou Dynasty, there were regulations on the number of users, such as "Emperor Jiuding, Seven Diners of Governors, Five Diners of Qing Dafu and Three Diners of Yuan Shi". With the gradual evolution of this rank, identity and status symbol, Ding has gradually become a symbol of the country, the country and power. On the afternoon of December 26th, Simona, with his new book "Da Yu Ding" and "Da Ke Ding", and other guests, such as Chen Jiang, the chairman of China-Sweden Literature Travel Service, Guo Junjie, the co-founder of Fan Deng Reading, and Wang Lite, a member of Xiling Printing Society, held a new book signing activity in the art bookstore. During the activity, Simona will exchange the historical origin and artistic value of "Yueke Shuangding" with readers, and sign autographs for readers.

Shanghai | New Book Conference of Artificial Intelligence Law Series Textbooks

Time:December 26th (Sunday) 14:00-16:00

Location:Duoyun Academy, 52nd Floor, Shanghai Tower, No.501 Yincheng Middle Road, Pudong New Area

Guest:Cui Yadong (Party Secretary and President of Shanghai Law Society) and Liu Xiaohong (President of Shanghai University of Political Science and Law)

The book "Artificial Intelligence Assisted Case Handling" shows the history and present situation of the development of artificial intelligence macroscopically, details the birth process of the intelligent assisted case handling system for criminal cases, introduces its system overview and system architecture, and summarizes the technical application of the intelligent assisted case handling system from two aspects of application technology principle and application technology innovation. On the afternoon of December 26th, Cui Yadong, Party Secretary of Shanghai Law Society and Chief Editor of Artificial Intelligence Law Series, and Liu Xiaohong, President of Shanghai University of Political Science and Law and Deputy Chief Editor of Artificial Intelligence Law Series, will visit Duoyun Academy flagship store to share the intersection of artificial intelligence law and modern society with readers.

Shanghai | The Book of Imprisonment: The Reform Adventure of a Benevolent Gentleman

Time:December 26th (Sunday) 14:00-15:30.

Location:Zhongban study room, No.345 Xianxia Road, Changning District

Speaker:Liu Xun (Assistant Professor, Institute of Humanities, University of Science and Technology Shanghai)

In 536 BC, under the strong impetus of the ruling Qing Zi chan, the Zheng government cast the criminal law, which had been secretly mastered by the prison authorities, on a series of bronze dings and made it public to the whole society all the year round, as a unified standard for the country to adjudicate cases and sentence. This is the reform of "casting criminal books". "The Book of Casting Punishment" is the first written law published in the history of China, which is not only an important event in the political history of Zheng, but also an important event in the legal history of China. Why did Zichan promote this unprecedented reform adventure? After the start of the reform, what kind of storm has been set off in Zheng State and what kind of controversy has been caused at the international level? What is the far-reaching significance of this reform for future generations? Professor Liu Xun, the author of Salvation: Zi Chan’s Way of Governing the Country, will explain it to you.

Shanghai | Stage Presentation of Russian Works

Time:December 26th (Sunday) 14:30-16:30

Location:Duoyun Academy Drama Store, No.398 Changle Road, Huangpu District

Guest:Qian Shijin (Special Expert of China Theatre Development Research Center), Li Xinmei (Associate Professor of Russian Department, School of Foreign Languages, Fudan University) and Liu Chen (Russian Editor of Shanghai Translation Publishing House).

This year marks the 200th anniversary of Dostoevsky’s birth. Brothers karamazov is Dostoevsky’s last work, which contains all novels. In 2022, it will be adapted into the Chinese musical brothers karamazov, vividly presented on the stage and premiered at the Shanghai Grand Theatre. On the afternoon of December 26th, Qian Shijin, the first artistic director of Shanghai Grand Theatre, Li Xinmei, an associate professor of Russian Department of Fudan University, and Liu Chen, Russian editor of Shanghai Translation Publishing House, will start from the adaptation of the Chinese musical brothers karamazov, talk with readers about the reasons why world famous works are frequently selected for the stage by musicals, and discuss the staged classic works of Russia and the staged versions of other works of Tolstoy.

Shanghai | Liu Xianquan’s Open Course of Financial Criminal Law and the Press Conference of the New Book "Research on Securities and Futures Crimes"

Time:December 26th (Sunday) 18:30-20:00.

Location:Duoyun Academy, 52nd Floor, Shanghai Tower, No.501 Yincheng Middle Road, Pudong New Area

Speaker:Liu Xianquan (Professor and Doctoral Supervisor of East China University of Political Science and Law)

The book "Research on Securities and Futures Crimes" written by Liu Xianquan focuses on the crimes related to securities and futures trading in the financial market, such as insider trading, leaking inside information, trading with undisclosed information, and manipulating the securities and futures markets. On the evening of December 26th, Liu Xianquan, a professor at East China University of Political Science and Law and president of the Institute of Criminal Law, will be a guest at the flagship store of Duoyun Academy to share his new book and bring readers an open class of financial criminal law.

Chongqing | Put yourself in the other’s shoes —— The new book release conference of At Rest: China from 1981 to 1984.

Time:December 26th (Sunday) 15:00-17:00

Location:L2 Classic Bookstore, Hall 1891D, Dongyuan, No.83 Nanbin Road, Nan ‘an District

Guest:Lao An (photographer), Dai Qianfeng (photographer, book editor) and Qiang Wen (writer)

Forty years ago, Italian photographer Andrea Cavazzuti came to China. Nowadays, he has become a kind "old man" in the mouth of his friends. His first photo collection "At Rest: China from 1981 to 1984" was also published, which included more than 190 frames of photos he took in China from 1981 to 1984, and recorded some daily life scenes of China people in that "at ease era". On December 26th, we specially invited Dai Qianfeng, a senior photographer and writer, and Lao An to talk about the daily life of people in that "time of rest" and re-examine the life that may have been forgotten by us.

Nanjing | "Life" and China people’s living methods-Hu Xuewen’s new book sharing meeting

Time:December 25th (Saturday) 14:00-16:00

Location:Keyi Bookstore Xianlin Art Center, No.9 Shanhu East Road, Qixia District

Guest:Hu Xuewen (writer), Huang Beijia (writer) and Huang Hong (professor and doctoral supervisor of French Department of Nanjing University).

On the afternoon of December 25th, Hu Xuewen, a famous writer, will appear in Keyi Bookstore, Nanjing, with Huang Beijia, a famous writer, and Huang Mi, a professor at the School of Foreign Languages of Nanjing University, as guest speakers, and Zhang Guangguang, a professor at the China New Literature Research Center of Nanjing University, as guest hosts. This activity will have a wonderful dialogue and collision with the theme of "Life and the Living Method of China People".

Hangzhou | Customs and Boundaries —— Thinking from the litigation files

Time:Monday, December 27th, 19:00-21:00.

Location:Room 1127, Creative Building A, Zijingang West District, Zhejiang University, No.866 Yuhangtang Road, Xihu District

Speaker:Du Zhengzhen (Professor, School of History, Zhejiang University)

In litigation files, it is easy to see that etiquette, law and custom together constitute a system of social rules, but what is more interesting is their historical evolution relationship. Disputes over the ownership of mountain fields are also very common. The fierce competition around the boundary confirmation is behind the history of the boundary from scratch, from oral to written, from private agreement to cadastre. Starting from people’s actual operation and expression in litigation, these two examples may lead us to think about the historical process and power mechanism of how people obtain "certainty" and "consensus" in traditional society.

Shenzhen | See China and the world at 40 degrees north latitude.

Time:20:00 on Friday, December 24th.

Location:Shenzhen Central Book City, No.2014 Fuzhongyi Road, Futian District

Speaker:Chen Fumin (scholar and critic)

Forty degrees north latitude is a great cultural essay that focuses on forty degrees north latitude. Taking the long history of China as the longitude and the geographical belt of forty degrees north latitude as the latitude, the author Chen Fumin drew a unique map of the mountains and rivers through the ages. On Friday night, Chen Fumin will take this new book to Shenzhen Central Book City to talk with readers about China and the world seen at 40 degrees north latitude.

Shenzhen | Openness and Restraint of Prose

Time:15:00 on December 25th (Saturday)

Location:Shenzhen Longhua Book City, No.1389 Meilong Avenue, Longhua District

Speaker:Chen Fumin (scholar and critic)

On Saturday afternoon, Chen Fumin will come to Shenzhen Longhua Bookstore with his new work "Forty Degrees North Latitude" to share and communicate with readers and talk about prose writing.

Changsha | Echo of the World Innocent Singing

Time:December 26th (Sunday) 15:00-17:00

Location:Zhijian Bookstore, No.343 Lushan South Road, Yuelu District

Guest:Wang Yuewen (writer) and Zhang Zhan (poet)

From the collection Shoushan Ying, we can see the writer Wang Yuewen’s self-analysis and dialogue, as well as his absolute frankness to literature. Zhang Zhan and Wang Yuewen are not only a couple in life, but also literary companions. As a poet, Zhang Zhan writes about everything in nature and the journey of life in the form of poetry. Everything can be included in poetry, and everything is poetry. On Sunday afternoon, the fourth phase of Lushan Famous Reading Club invited Wang Yuewen, a famous writer, to have a dialogue with Zhang Zhan, a poet, to stop at a bookstore in University Town. This will be a dialogue of literature, a dialogue of life, and even a dialogue between each reader and himself in the name of literature at the end of the year.

Fuzhou | Song Dynasty, where is the tide? -"Song Chao: Great Song Civilization in Change" Book Sharing Signing Conference

Time:19:30 on Friday, December 24th.

Location:2F, Lusen Bookstore, No.85 and No.87, Shangxiahanglifa Lane, Taijiang District

Speaker:Wu Gou (historical writer)

Do women have property rights in Song Dynasty? When did the world’s first fire brigade come into being? What procedures do Song people need to buy a house and rent a house? Wu Gou, a well-known historical writer and researcher of the Song Dynasty, brought us back to the historical scene with his latest masterpiece Song Chao: The Great Song Civilization in Change, and carefully examined 25 manifestations of the Song Dynasty civilization with the characteristics of modernization, showing various clues of modernization in five fields, namely, municipal administration, humanities, economy, politics and justice. On December 24th, I came to Lusen Bookstore in Fuzhou and listened to "Song Fen" Wu Gou telling about the Song Dynasty. Where was the tide?

What should some operators do if they start to reduce the frequency of 2G networks and still use 2G mobile phones?

  BEIJING, April 18 (Reporter Wu Tao) Recently, it was reported that China Unicom would close its 2G network. China Unicom issued an announcement in response, and is promoting the frequency reduction of 2G networks in an orderly manner. What is frequency reduction in 2G networks? Will it affect consumers and why?

  Multi-operators start network frequency reduction

  For the frequency reduction of 2G networks, the reporter consulted the three major operators respectively. China Unicom said,The frequency reduction of 2G network can’t be called closing 2G network, because users are still on 2G network, but there is a process of frequency reduction and slimming step by step..

  Some insiders who don’t want to be named said that the gradual frequency reduction of 2G is actually the gradual withdrawal of 2G from the network, and the complete disappearance of 2G base stations means that 2G is completely withdrawn from the network; At present, the three major operators are still in a state where 2G, 3G and 4G networks coexist.

  According to an insider of China Mobile,China Mobile has no plans to quit the network for 2G at present.. As of press time, China Telecom has no reply.

  However, Fu Liang, an independent telecom analyst, revealed in an interview with Zhongxin.com that in fact, all three major operators are doing network frequency reduction work, and China Unicom is still the latest; Among them, China Mobile is doing 3G network frequency reduction.

  Will consumers be affected?

  According to the data released by China Unicom, by the end of February, there were 289 million users in China Unicom, including 187 million 4G users. It is reported that China Unicom’s 2G users account for about 2% of its total users, which means that China Unicom has more than 500 million 2G users.

  Will these users be affected by the frequency reduction of 2G networks? China Unicom said that it willTake various preferential measures, such as replacing mobile phone cards for free, giving away experience traffic, and offering preferential purchase, to assist existing 2G customers to upgrade to 4G networks.In this process, the existing 2G customer service will not be affected.

  Xiang Ligang, an expert in communication industry, believes that the frequency reduction of the 2G network of China Unicom is not affected by the vast majority of consumers.

  Fu Liang believes that it is impossible for 2G users to have no impact at all. It can only be said that it is less affected. After frequency reduction, 2G network coverage may be insufficient in some places, "butFrequency reduction does not mean that the 2G network cannot be used, because there are still 2G base stations.. "

  The reporter noted that, despite the current 4G era, 2G or 3G networks still play a role. Some users said in an interview with Zhongxin.com, "I still feel that the existence of 2G networks is better becauseIn some places, there is no 4G network coverage. When passing through these places, the mobile phone will automatically switch to 3G or 2G networks, and there is still a process of connecting when using it, or it will be disconnected."

  Data Map: There are more and more 4G users. The picture shows Shenyang citizens using the 4G network to surf the Internet for free on the bus. China News Agency issued by Haiyang Photo

  Why do you want network frequency reduction?

  Since there are still users, why do you want to reduce the frequency of 2G networks?

  Fu Liang said that it turned out that2G network occupies some frequency bands, and some frequency bands are scarce, which can be said to be valuable resources. After reuse, it can be used in 4G network construction., which is conducive to improving network quality and network wide-area coverage.

  China Unicom also indicated that the bandwidth resources will be used for higher 4G networks and deployment.

  "In addition, with the decrease of 2G and 3G users, its network capacity is more and more surplus, and its base station and other facilities are increasingly uneconomical to invest in operation and maintenance, which is another reason." Fu Liang said.

  This is true. According to the latest data from the Ministry of Industry and Information Technology, as of the end of February, the number of mobile phone users of the three major operators reached 1.44 billion, of which the total number of 4G users reached 1.03 billion, and 4G users accounted for 71.6% of mobile phone users.

  However, the data of the Ministry of Industry and Information Technology also showed that as of the end of February,The total number of mobile broadband users (namely 3G and 4G users) reached 1.17 billion. This means that there are still 270 million 2G users, which is still a huge number..

  In view of this, Fu Liang believes that it is impossible for the three major operators to shut down the 2G network at once. Network frequency reduction is a gradual process, and 2G users do not have to worry too much.

  "It should also be pointed out that if the equipment used by 2G users supports WCDMA, even if China Unicom shuts down the 2G network, it will still have no impact on them." Fu Liang said. (End)