On the afternoon of September 6th, Huawei Mate50 series mobile phones were officially released, and as many as seven topics rushed to Weibo for hot search.
Yu Chengdong, managing director of Huawei, CEO of terminal business and CEO of smart car solutions business group, released Huawei Mate50 series flagship mobile phones. Yu Chengdong said that after two years, Huawei Mate mobile phone is back. According to reports, Huawei Mate50 series is the first mass smartphone in the industry to support Beidou satellite news.
Image source: Weibo
In addition, Huawei also released the M5 EV, the first pure electric smart car of AITO brand, with the standard version starting at 288,600 yuan and the performance version starting at 319,800 yuan.
Mate50 mobile phone released after two years
Huawei Mate40 series flagship mobile phone was released in October 2020. According to the normal release time rhythm, Huawei Mate50 series should have been released in the autumn of 2021, but it was delayed for some reason.
Yu Chengdong said that the Mate series was born in 2013, and it has gone through ten years. In the past ten years, Mate series has been continuously leading the innovation in the mobile phone industry. Yu Chengdong said that the only product that can surpass Mate is Huawei Mate.
Source: Huawei
Previously, the cooperation between Huawei and Leica ended. In July, Huawei launched the Huawei image brand XMAGE, which was first launched on Huawei Mate50 series. In terms of operating system, Huawei Mate50 series was first equipped with Harmony OS 3 operating system.
Huawei also announced the upgrade plan for HarmonyOS 3. The first batch of upgrade devices include Huawei P50 series, Huawei P50 Pocket, Huawei Mate Xs 2 and other smart terminal products such as smart screens, tablets and watches.
It is understood that Huawei Mate50 series launched the "low-power emergency mode", which intelligently started the shaped charge pump at 1% power, and realized the endurance experience of standby for 3 hours, or talking for 12 minutes, or flashing the code for 10 times, or scanning the code for 4 times to solve the urgent needs of users.
At present, due to the shortage of goods, the sales volume of Huawei’s mobile phone business is average, but the quarterly sales volume has increased. According to market research firm Omdia, in the first quarter and second quarter of 2022, Huawei shipped 5.6 million mobile phones and 6.4 million mobile phones respectively.
The industry believes that the release of Mate50 series will drive the growth of Huawei’s mobile phone sales. In terms of selling price, Huawei Mate50 starts at 4,999 yuan, and Huawei Mate50 Pro starts at 6,799 yuan. The pre-sale will start on September 6 and will be on sale on September 21. Huawei Mate50 RS Porsche is designed for 12,999 yuan and will be on sale on September 21st. Huawei Mate50 E starts at 3,999 yuan and will go on sale in October.
Source: Huawei
According to market research firm Counterpoint Research, Huawei’s market share in the price segment above $400 dropped from 13% in 2020 to 6% in 2021. Although Huawei still ranks third in the world, its sales share is greatly squeezed by Apple and Samsung, mainly due to the limited 5G function of Huawei’s mobile phone.
Support Beidou satellite news
Huawei Mate50 first supports Beidou satellite news. According to Yu Chengdong, Huawei Mate50 series supports the hardware capability of Beidou satellite message, and it is the first mass smartphone in the industry to support Beidou satellite message.
Source: Video screenshot
Huawei said that when living in an environment where there is no ground network signal coverage, such as desert no man’s land, sea distress, earthquake rescue, etc., users can send out text and location information through Changlian APP, keep in touch with the outside world, and support multiple locations to generate trajectory maps.
Orient securities believes that with the application of satellite communication in Huawei Mate50, it is expected to drive the development of satellite communication-related industrial chains.
Shen Wan Hongyuan Research Report said that Huawei, Apple, Google and other technology companies are all committed to linking mobile phones with satellites. Apple, in particular, is expected to launch satellite communication function on the upcoming iPhone14, mainly providing emergency SMS/voice service, but there is still uncertainty about whether it will be available. The core problem may be that the business model has not yet been opened.
Shen Wanhongyuan said that the overall mobile satellite communication is still in its infancy, the function and payment model have not yet taken shape, and the business model has not been determined. In fact, the daily satellite communication mainly includes two types: Beidou communication (short message) and satellite Internet. When it is applied to mobile phones, it often refers to Beidou short message communication mode.
Huaan Securities believes that mainstream mobile phone brands will open the commercial trial of satellite short messages or will open the imagination space of C-side. Satellite communication technology is becoming more and more mature, but whether it forms a commercial scale still depends on the user’s balance between use value and cost. The development of the C-end of satellite communication will follow the development path of short message, narrowband communication (call, MMS) and broadband communication, and the development of users and industrial scale will take time.
The release of pure electric version of M5 EV
It is worth noting that on September 6th, Yu Chengdong also released the M5 EV, the first pure electric smart car of AITO brand, with the price of standard version starting at 288,600 yuan and performance version starting at 319,800 yuan.
Image source: Huawei
Wenjie series is a high-end smart car built by Celeste AITO brand and Huawei. It is the main product of Huawei’s smart car selection model and is also sold in Huawei channels. At present, two models, namely M5 and M7, are on sale.
The M5 EV is AITO’s first smart luxury pure electric SUV. It is understood that in terms of power, the Wujie M5 EV is equipped with lithium iron phosphate battery provided by Contemporary Amperex Technology Co., Limited.
According to Huawei, in the fully charged state of the new energy-saving mode, the rear-drive version of Wujie M5 EV can achieve 620 kilometers of CLTC working life, and the four-wheel drive version can achieve 552 kilometers of CLTC working life.
The series "Wen Jie" was the first to be equipped with HarmonyOS intelligent cockpit, and its sales volume has been rising since it was launched. Cinda Securities said that Huawei has empowered AITO, and the series of models in the world have sprung up. According to the battle report released by AITO brand, the delivery of the series began in March, and the cumulative delivery in six months reached 35,617 vehicles.
The data shows that in August, the total delivery volume of AITO Jiejie series reached 10,045 vehicles, which was the first time to deliver more than 10,000 vehicles in a single month, creating the fastest record for domestic new energy automobile brands to deliver more than 10,000 vehicles in a single month.
According to CICC, Wenjie series cars have quickly broken through the difficult climbing period of production, channels and consumer cognition that new brands need to experience in the early stage, and successfully realized the product strength into strong production and sales performance. Wenjie M5 EV is expected to further enrich the product matrix.
Citic Jiantou Securities said that the monthly sales volume of Wenjie series models is expected to continue to increase in the second half of the year. With the blessing of Huawei, AITO is expected to be the benchmark for new brands such as Weilai, Tucki and Ideality.