LI released OTA 5.0 intelligent driving and intelligent space evolution.

  On December 10th, LI officially released OTA 5.0, and announced that it plans to start full user push on December 19th. Through three software upgrades: intelligent driving (AD Max 3.0), intelligent space (SS 3.0) and intelligent extended range (REV 3.0), OTA 5.0 has brought comprehensive evolution of product strength to the ideal L-series car, becoming the strongest OTA in LI history.

LI released OTA 5.0 intelligent driving and comprehensive evolution of intelligent space _fororder_image001.

  Intelligent driving platform, the ideal L-series Max model is upgraded to AD Max 3.0, and the full scene intelligent driving (NOA), full scene assisted driving (LCC), intelligent parking and active safety capabilities are fully upgraded. On the intelligent space platform, Mind GPT big model opens the internal test in SS 3.0, making ideal students become car assistants, travel assistants, entertainment assistants and "encyclopedia teachers" of the whole family. At the same time, the sensing and control algorithm of the intelligent extended range platform ushered in key optimization. REV 3.0 helped the ideal L series to increase the pure electric cruising range by 15%-20% in winter, and the whole family could have a worry-free mileage in cold winter.

  At the same time, Li ONE’s OTA 3.4 is also scheduled to be launched on December 26th, adding functions such as traffic light countdown of Gaode map, mobile version of task master, co-pilot screensaver, parking photo overhead view and energy consumption distribution statistics.

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  "Every OTA is an experience innovation that we bring to users. In the past 14 months, LI has experienced 20 OTA version upgrades, and launched heavy functions such as task master, tuning master, voiceprint recognition and small master mode, which brought surprises to users again and again. " Li Xiang, Chairman and CEO of LI, said, "OTA 5.0 is a big iteration of the ideal L-series model, and the technical ability and product experience brought by AD Max 3.0 will make a qualitative leap, bringing a safer, more comfortable and more convenient intelligent driving experience to the family. The new Mind GPT in SS 3.0 empowers ideal students, deeply integrates with vehicles, and truly becomes a member of the family, so that every family member can easily enjoy AI in the car. At the end of 2023, OTA 5.0 was the best New Year gift we brought to users. In the new year, we will bring more OTA upgrades and strive to become the first choice for families and grow together with users. "

LI released OTA 5.0 intelligent driving and comprehensive evolution of intelligent space _fororder_image003.

      Intelligent driving breaks the ceiling of the whole scene

  AD Max 3.0 simplifies the complexity, integrates the functions into four items: full-scene intelligent driving, full-scene assisted driving, intelligent parking and active safety, and has a wider open area and more applicable scenarios, providing users with a product experience that breaks the ceiling of the intelligent driving industry.

  Relying on excellent intelligent driving hardware and accumulated training mileage on a larger scale, LI intelligent driving platform began to switch to the end-to-end algorithm architecture based on large model. BEV model and Occupancy, which are leading in the visual field, occupy the network to make the perception more accurate; The planning algorithm is gradually switched to the spatio-temporal joint planning algorithm, and the optimal driving trajectory is planned in milliseconds; MPC model predictive control algorithm brings low time delay, high precision steering and acceleration and deceleration, and balances safety, comfort and traffic efficiency well.

LI released OTA 5.0 intelligent driving and comprehensive evolution of intelligent space _fororder_image004.

      Full-scene intelligent driving can be opened nationwide.

  After upgrading OTA 5.0, full-scene intelligent driving will cover all highways and urban loops in China, as well as urban roads in 110 cities. Whether in urban areas or highways, the performance of intelligent driving in the whole scene is closer to that of "old drivers". In the congested urban roads, vehicles can fully perceive, accurately predict and skillfully deal with complex game scenes such as traffic jam, lane change and mixed traffic at intersections. At the same time, the safety of full-scene intelligent driving in high-speed scenes has also been upgraded. In the face of dangerous construction scenes, special-shaped work vehicles or extreme traffic jams, it can be bypassed or avoided in time to ensure driving safety.

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      Full scene assisted driving can be opened all over the world.

  AD Max 3.0′ s full-scene assisted driving function has the ability to cope with all kinds of complex traffic conditions on a global scale, bringing more surprises to users. Without setting navigation, full-scene assisted driving can recognize hundreds of different types of traffic lights by means of TIN end-to-end traffic light network, and realize the start and stop at intersections, even at complex and long-distance intersections.

  In addition, the large model brings a powerful "brain supplement" ability to the whole scene assisted driving function. Even on the road with fuzzy lane lines or even no lane lines, a stable virtual lane line can still be formed according to the road edge and the trajectory of the preceding vehicle, and the traffic can be successfully completed. In the face of more difficult bends and diverging and merging lanes, as well as various obstacles on urban and rural roads, the powerful ability of full-scene assisted driving can effectively cope with them.

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      Smart parking is better than parking.

  AD Max 3.0 also brings users a comprehensive upgrade of smart parking, so that family travel is no longer worried about parking. After the BEV model and Occupancy network algorithm are introduced into the panoramic fisheye camera, the surrounding environment of the vehicle is accurately identified, and the whole vehicle is free of blind spots when driving at low speed. Heuristic planning search algorithm and MPC control algorithm also significantly improve parking efficiency.

  With the newly added parking function, users can operate the vehicle by their mobile phones after getting off the bus, and even if they park in a very narrow parking space, they don’t have to worry about the inconvenience of getting on and off. The more powerful parking service function can help users remember the designated parking spaces in the multi-storey underground parking lot and park them automatically, with the upper limit of the supported span reaching 10 floors. When driving to the parking space, it should deal with difficult scenes such as narrow right-angle bends and circling passages. Vehicles have the ability to flexibly choose routes, and even make room for smooth traffic by reversing.

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      Actively and safely avoid high-frequency and high-risk traffic accidents

  In the safety field that home users attach the most importance to, LI takes avoiding high-frequency and high-risk traffic accidents as the active safety research and development goal, and develops the industry-leading AEB function to create an umbrella for the whole family. LI has established a perfect driving risk database based on the local road conditions in China, and classified it according to the frequency and risk level, focusing on solving the high-frequency and high-risk risks that users really encounter.

  Thanks to the BEV big model algorithm, the AEB capability of AD Max 3.0 has achieved a leap, and the remote sensing accuracy has been significantly enhanced. The working speed covers 4-135 km/h, providing full-speed domain guarantee for driving safety. Facing pedestrians and stationary vehicles, AD Max 3.0 can stop at 110 km/h and 120 km/h respectively. Even in the low-speed tricycle scene neglected by the industry, AD Max 3.0 can still stop at 80 kilometers per hour. Moreover, the AEB false trigger rate of AD Max 3.0 has been reduced to less than once every 300,000 kilometers, exceeding the industry standard, and taking into account traffic efficiency and comfort while protecting the safety of the whole family.

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      Intelligent space completely reshapes interactive experience.

  In the newly upgraded SS 3.0, Mind GPT, a multimodal cognitive model, started internal testing, which was truly tailored around the car scene and networked in real time, giving ideal students more new roles such as car assistant, travel assistant, entertainment assistant and encyclopedia teacher. Combined with the new full-time wakeup-free ability, command freedom, concise mode and re-evolved dialect freedom of ideal students, SS 3.0 completely reshapes the interactive experience of smart space and allows AI to enter more families.

  LI built the original base model of Mind GPT from 0 to 1, and its structure adopted the self-developed TaskFormer neural network architecture. Based on the scenes of car use, entertainment and travel, he used SFT, RLHF and other technologies to train, which enabled Mind GPT to have three abilities: understanding, generation, knowledge memory and reasoning. In the authoritative evaluation list of Chinese big language model C- EVAL and CMMLU, the powerful Mind GPT won the first place. Based on the key scenes of home users in cars, LI has also customized more than 1,000 exclusive abilities for Mind GPT, covering 111 fields, which is a dimensionality reduction blow to the traditional car voice assistant by the large model ability.

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LI released OTA 5.0 intelligent driving and comprehensive evolution of intelligent space _fororder_image010.

      Accompany the whole family with car assistants, travel assistants and entertainment assistants.

  The ideal student is first of all a professional car assistant, who can provide professional answers to any questions about vehicle operation, state inquiry or fault diagnosis. The new AI task master function allows ideal students to understand complex function combinations and automatically create tasks. Regardless of their elders or children, every family member can use the task master at zero threshold and become the product manager of LI.

  When a family goes out, the Ideal Homecoming Association is an effective travel assistant, providing family members with travel inspiration, planning trips, searching for good places to eat, drink and have fun in the newly added Meituan application, and its recommended location and route can also be directly called in the navigation, making self-driving travel more arbitrary. On the way out, the ideal classmate is also a funny commentator who can patiently explain the historical and cultural stories of scenic spots along the way for his family.

  At the same time, the ideal classmate is also an interesting entertainment assistant, who can check the current news, star trends, popular movies and songs that family members want to know online and provide the latest information. The film and music works mentioned in the ideal students’ answers can also be directly played by calling related applications on the car side.

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LI released OTA 5.0 intelligent driving and comprehensive evolution of intelligent space _fororder_image012.

      Encyclopedia teachers and painting masters are practical and interesting.

  In addition, the knowledgeable ideal classmate is also a knowledgeable encyclopedia teacher. Mind GPT’s knowledge reserve covers all fields of natural science, history and culture, from children’s strange 100 thousand whys to the latest scientific and technological digital products that adults pay more attention to, and it is still growing.

  What’s even more surprising is that Mind GPT can not only answer questions, but also be creative. Write a poem, tell a story, and then draw the described scene. The requirements put forward by these children can be met by all-round ideal students.

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      The dialogue efficiency of ideal classmates will be upgraded again.

  In addition to adding more roles after being empowered by the big model, the bottom quality of the ideal students has been improved again, and their listening and execution abilities have evolved in an all-round way. SS 3.0 brings full-time wakeup-free ability to ideal students, and can directly send common voice commands to ideal students without saying wakeup words. Ideal students have also added the function of freely speaking instructions. If a sentence contains multiple instructions, ideal students can identify them one by one and execute them one after another. After upgrading SS 3.0, the ideal students’ voice response will also support the concise mode of "less words", and the scope of dialect free speaking will be expanded again, and a number of new functions will be combined to significantly improve the dialogue efficiency between users and ideal students.

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  More possibilities for car browser opening

  In addition, SS 3.0 also brings the car browser application, which makes richer music, videos and cloud games create more possibilities for the in-car entertainment experience. Thanks to the deep integration of the browser and the car system, the global media player, the ideal classmate voice interaction and the Bluetooth gamepad can all adapt to the browser, so that the powerful browser functions can be seamlessly integrated into the smart space.

  Intelligent extended range surprise upgrade winter battery life

  In winter, LI continuously iterates through the algorithm, and continuously improves the endurance of the ideal L-series vehicles from OTA 4.6.2. After upgrading OTA 5.0, REV 3.0 has brought a 15%-20% increase in pure electric cruising range for L-series models, making the family’s winter travel bid farewell to mileage anxiety.

  The ideal L series is equipped with a full-stack self-developed XCU vehicle central domain controller, which is the first to adopt an A-core intelligent chip in the field of vehicle control, and provides a solid foundation for the algorithm iteration of REV 3.0 with strong computing power. Innovative intelligent power prediction algorithm can accurately predict the discharge power of batteries and motors in milliseconds, and achieve more accurate discharge control, which can not only ensure the safety of vehicles, but also fully release the potential of batteries and improve the maximum discharge capacity by 4.1%. For vehicle-mounted electrical appliances with high power consumption, such as air conditioning and seat heating, the new algorithm optimizes the power consumption through smarter detection and control means, and greatly improves the power efficiency while ensuring comfort.

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LI released OTA 5.0 intelligent driving and comprehensive evolution of intelligent space _fororder_image016.

  OTA 5.0 push plan

  OTA 5.0 is scheduled to be fully pushed to the ideal L-series vehicles from December 19th, 2023. In terms of intelligent driving, Max models will take the lead in upgrading AD Max 3.0, and Pro and Air models plan to upgrade AD Pro 3.0 in June 2024 to realize high-speed intelligent driving (NOA), full scene assisted driving (LCC) and more intelligent parking and active safety under BEV architecture. In terms of smart space and intelligent range extension, Max, Pro and Air models will upgrade SS 3.0 and REV 3.0 simultaneously.

  From now on, all the exhibition cars and test cars in 405 retail centers in LI have been fully upgraded to the internal test version of OTA 5.0 to welcome users to the store. (Source: LI)

Are online celebrity products really worth buying?

According to incomplete statistics, there are currently more than 6,000 "online celebrity Live" practitioners in Yiwu, Zhejiang, involving more than 3,000 market operators. The picture shows that in a clothing store in Beixiazhu Village, Yiwu City, anchor online celebrity is broadcasting live. Photo by Gong Xianming (People's Vision)

  According to incomplete statistics, there are currently more than 6,000 "online celebrity Live" practitioners in Yiwu, Zhejiang, involving more than 3,000 market operators. The picture shows that in a clothing store in Beixiazhu Village, Yiwu City, anchor online celebrity is broadcasting live. Photo by Gong Xianming (People’s Vision)

Screenshot recommended for the homepage of an APP on a grass planting platform in online celebrity.

Guo Dexinzuo (Xinhua News Agency)

  "All girls!" "Too cheap!" "Grab it! Grab it! Grab it! " On October 21st, just a few hours before the first day of the pre-sale of Tmall double 11, Li Jiaqi, the first brother of lipstick, brought 30 million viewers in the webcast room into the atmosphere of "double 11" shopping spree in advance. That night, Li Jiaqi reached the top of the Taobao live broadcast anchor list, and the sales of 10,000 lipsticks in Zhong Chao were amazing. More brands have sold more than 100 million yuan in 6 minutes in the live broadcast.

  A similar legend of online celebrity’s goods delivery is staged on the e-commerce live broadcast platform every day. Correspondingly, on various social networking platforms, online celebrity products are recommended in a dazzling array. online celebrity, who has a large number of fans, recommended various online celebrity products to fans through illustrated notes on "planting grass", vivid videos on "planting grass" or live broadcast. Words such as "pro-test is easy to use", "must-buy list" and "online celebrity explosion" have stirred up the consumption desire of social platform users.

  In August this year, Xiaohongshu APP (mobile phone software) was removed from the shelves of major application malls. The official said that it would start a comprehensive investigation and rectification of the content in the station, conduct in-depth self-examination and self-correction, actively cooperate with relevant departments, and promote the optimization and upgrading of the Internet environment. Xiaohongshu, which has over 200 million users and advocates young lifestyle sharing, has become one of the most representative social platforms of "planting grass with goods". The development of Xiaohongshu is also the epitome of the whole online celebrity market with goods. While online celebrity, with goods, gathers huge traffic and drives huge sales, the uneven online celebrity products gradually expose the industry chaos behind the "sales miracle".

  influencer marketing

  Fans of professional online celebrity realized.

  Who is the top online celebrity that is now all over the network? The answer to this question will be updated every once in a while.

  In recent 20 years, the development of online celebrity has experienced a rapid iteration from 1.0 era to 4.0 era. Nowadays, online celebrity is gradually becoming a specialized profession, and online celebrity’s management mode has also changed from individual creation to team and enterprise management. Publishing content on social networking platforms, accumulating fans, creating personal brand influence, and realizing the realization of fan traffic through commercial channels have become the way for many first-tier online celebrity to get rich.

  According to the White Paper on Eco-development of E-commerce in online celebrity in 2019 released by Crowley, in 2018, the number of netizens reached 829 million, and the number of online shopping users reached 610 million. On average, 73 out of every 100 netizens chose online shopping. Since 2015, the proportion of online retail sales of physical goods in the total retail sales of social consumer goods in China has soared from 8.04% to 18.4% in 2018. A huge number of online shopping users, huge online shopping demand and fast-growing online shopping market provide a fertile land for professional online celebrity.

  Online celebrity, a professional who is eager to realize the flow, is a loyal fan with spending power. "When the golden wind meets the dew," online celebrity brings goods as the times require.

  In the White Paper on Eco-development of E-commerce in online celebrity in 2019, online celebrity is defined as "online celebrity E-commerce", that is, content producers (network celebrities) with network influence recommend and sell products to users through content or e-commerce platforms. The main bodies of e-commerce in online celebrity include self-media, live anchors, stars, celebrities, shopkeepers, professionals and grassroots celebrities.

  With the deepening cooperation between e-commerce platform and online social platform, online celebrity’s goods delivery gradually moves towards the category of "social e-commerce". Online celebrity brings goods on social platforms and interacts with fans in e-commerce live broadcast, which is a common way to bring goods in online celebrity at present.

  According to the "2019 Taobao Live Ecological Development Trend Report" released by Taobao List and Taobao Live, the number of anchors who joined Taobao Live in 2018 increased by 180% year-on-year, and the Taobao Live Platform brought over 100 billion yuan, with a year-on-year growth rate of nearly 400%. There are more than 400 live broadcast rooms with a monthly delivery scale of more than 1 million.

  "online celebrity’s delivery of goods is essentially a new way of docking supply and demand: consumers and businesses are docked through online celebrity. These online celebrity attract fans to conduct business activities through their own characteristics and high-quality content." Wang Xintian, a lecturer at the Business School of Ningbo University, said in an interview that the essence of online celebrity’s economy is to rely on social platforms to promote, form a loyal fan base by gathering a lot of attention, and derive various consumer markets around online celebrity, and finally form an economic model with a complete industrial chain.

  According to relevant data, the main influencing factor of 83% young consumers’ purchase decision is the "online celebrity" and "Talent" sharing. On social media, it is normal for stars to bring goods, and fans are more willing to "plant grass" to buy products endorsed or recommended by stars.

  "The essence of online celebrity’s delivery is still a marketing method, which transforms the gathered fans into actual product consumers through socialization and entertainment." Liao Huaixue, a lawyer of Taihetai Law Firm, analyzed in an interview that in this "consumption transformation" mode, online celebrity with goods, as an assumed consumer, directly uses, explains and displays goods. Compared with the traditional one-way static dissemination of goods information by e-commerce, this mode can interact with consumers and narrow the distance between them. "As a new format of e-commerce development, online celebrity’s delivery of goods enriches consumers’ shopping methods and has great development potential, but at the same time, there are frequent chaos in the industry, and it is urgent to standardize governance."

  Grey secret

  There are many routines and chaos.

  The cat’s claw cup, the double yellow egg ice cream, and the exotic enzyme … … On the social platform of planting grass in online celebrity, you can find rich and detailed notes on "planting grass", whether it is cheap and easy to get daily snacks and good things in life, expensive and professional cosmetics and health products, or various international luxury brands.

  Online celebrity with goods has become an artificial identification filter for mass products, with personal reputation and word of mouth as the guarantee, recommending various goods worth buying for its fans. However, due to the uneven quality of online celebrity, the different screening mechanisms of e-commerce platforms and social platforms, and the lag in supervision of relevant institutions, there are various problems hidden behind the phenomenon of online celebrity bringing goods.

  Wei Wei, who works in a state-owned enterprise, is worried about losing weight recently. On a grass planting platform in online celebrity, Wei Wei planted a popular Japanese enzyme. Bloggers in online celebrity recommend this enzyme to decompose fat and sugar well and help to lose weight without affecting diet. After buying it and trying it twice, Wei Wei found that this enzyme is not as "fantastic" as bloggers said.

  "Let’s not talk about the effect of losing weight. Every time I eat enzymes, I start to feel chest tightness and nausea. This is also the case when I asked some friends around me. " Wei Wei said, "These products are under the banner of being beneficial to health, and many bloggers in online celebrity have personally experienced them. The recommendations seem particularly convincing, and hundreds of comments are basically praised and applauded, which makes people easily believe them. However, the instructions on the product are all in Japanese, and there is no detailed Chinese translation. After we buy it back, the specific method of taking it depends on the blogger’s recommendation notes, which actually has certain security risks. "

  The quality and safety of products can not be guaranteed, the product promotional pictures are inconsistent, and the data such as praise forwarding on the platform are falsified … … While online celebrity is in full swing, more and more users have discovered the gray "secret" behind the popularity of online celebrity products.

  Xiao Zhao, a graduate student in Hongkong, has always been a loyal user of online celebrity Grass Planting Platform and Short Video Social Platform. A while ago, after watching the live broadcast of a beauty blogger, she bought a online celebrity neck cream. "The biggest highlight of this neck cream is that it has a push-pull roller, and it feels particularly good to watch the live broadcast. After buying it back, I found that the composition of this neck cream is similar to that of ordinary moisturizer, and the effect is also very general, and the actual utilization rate is not high. " Xiao Zhao said frankly that watching the live broadcast of "planting grass" often leads to impulsive consumption. The live broadcast can show the products very intuitively and concretely, but there are often cases where the live broadcast does not match the real thing.

  Wang Xintian believes that the chaos in these industries is on the one hand an issue of industry evaluation mechanism. The intensification of industry competition in online celebrity has led to the increasingly obvious drawbacks of the evaluation mechanism on the mainstream online celebrity platform. For example, on some platforms, online celebrity is ranked by likes and sales volume, which leads some companies to "brush data" in order to get higher exposure. On the other hand, it is the problem of supervision mechanism. If "brushing data" can also be regarded as a kind of online marketing behavior, then false advertising is suspected of commercial fraud and needs the intervention of market supervision departments. At present, this aspect needs to be strengthened urgently.

  Have a scale in mind

  Governing by law and strengthening identification

  "It is a comprehensive management process to solve all kinds of problems existing in online celebrity’s goods delivery." Liao Huaixue believes that at present, China’s Advertising Law, Electronic Commerce Law, Anti-unfair Competition Law, Product Quality Law, Food Safety Law and Consumer Rights Protection Law have relatively perfect provisions on legal issues such as false propaganda, data fraud, product quality, food safety and consumer rights protection. In online celebrity, different subjects involved in the behavior of carrying goods should participate in the link of governance according to law.

  First of all, online celebrity with goods should improve the ability to control the quality of goods, carefully choose cooperative brands, and merchants should standardize the supply chain, work hard on the quality of goods, and ensure after-sales service. Secondly, the short video live broadcast platform should earnestly fulfill its responsibilities, strengthen the audit of live broadcast content, establish a "blacklist" system for online celebrity with goods and sellers, implement a platform ban system for online celebrity and merchants who infringe on consumers’ interests, standardize consumers’ payment methods, and establish and improve the platform order tracking system. The regulatory authorities should strengthen supervision. If online celebrity’s goods-carrying behavior infringes on the interests of consumers, the merchants and the goods-carrying online celebrity should share the responsibility. At the same time, if the short video live broadcast platform fails to fulfill the corresponding regulatory obligations and platform management responsibilities, the live broadcast platform should also bear the corresponding responsibilities.

  "Everyone has a steelyard in their hearts. I will trust evaluation bloggers who have more fans, more pertinent evaluations, advantages and disadvantages, and choose products from reliable brands. " Xiao Ning, who often browses the evaluation videos of skin care products on the short video platform, has her own experience in identifying online celebrity’s "planting grass". "After watching the video, first brush the comments under the video, then check the ingredients of the products on the special software, choose the products that really suit you, and then go to the e-commerce platform to search and buy." Strengthening the ability to identify products with goods in online celebrity and improving the network literacy of users of e-commerce and social platforms is a self-defense technique for netizens to deal with the problem of goods with goods in online celebrity.

  From June to November this year, the State Administration of Market Supervision and other eight departments jointly launched the 2019 special action of online market supervision (Network Sword Action) to severely crack down on online sales of counterfeit and shoddy products, unsafe food and counterfeit drugs. From September to December next year, the Supreme People’s Procuratorate, State Administration of Market Supervision and National Medical Products Administration will jointly carry out "Implementing Food and Drug Safety ‘ The four strictest ’ Request "special action, to online celebrity food safety violations. National laws and supervision of relevant departments are "racing" with illegal activities in online celebrity.

  The authenticity of online celebrity products is being tested by consumers and the market; Online celebrity’s routine of bringing goods is also gradually being found out by users and supervision platforms; Online celebrity’s brand image has become more and more true after the flushing of flow realization. With the improvement of consumers’ discriminating ability, the tightening of platform supervision and the strengthening of law enforcement, online celebrity will eventually return to its original intention: let more high-quality goods meet people who really need them.