LI released OTA 5.0 intelligent driving and intelligent space evolution.

  On December 10th, LI officially released OTA 5.0, and announced that it plans to start full user push on December 19th. Through three software upgrades: intelligent driving (AD Max 3.0), intelligent space (SS 3.0) and intelligent extended range (REV 3.0), OTA 5.0 has brought comprehensive evolution of product strength to the ideal L-series car, becoming the strongest OTA in LI history.

LI released OTA 5.0 intelligent driving and comprehensive evolution of intelligent space _fororder_image001.

  Intelligent driving platform, the ideal L-series Max model is upgraded to AD Max 3.0, and the full scene intelligent driving (NOA), full scene assisted driving (LCC), intelligent parking and active safety capabilities are fully upgraded. On the intelligent space platform, Mind GPT big model opens the internal test in SS 3.0, making ideal students become car assistants, travel assistants, entertainment assistants and "encyclopedia teachers" of the whole family. At the same time, the sensing and control algorithm of the intelligent extended range platform ushered in key optimization. REV 3.0 helped the ideal L series to increase the pure electric cruising range by 15%-20% in winter, and the whole family could have a worry-free mileage in cold winter.

  At the same time, Li ONE’s OTA 3.4 is also scheduled to be launched on December 26th, adding functions such as traffic light countdown of Gaode map, mobile version of task master, co-pilot screensaver, parking photo overhead view and energy consumption distribution statistics.

LI released OTA 5.0 intelligent driving and comprehensive evolution of intelligent space _fororder_image002.

  "Every OTA is an experience innovation that we bring to users. In the past 14 months, LI has experienced 20 OTA version upgrades, and launched heavy functions such as task master, tuning master, voiceprint recognition and small master mode, which brought surprises to users again and again. " Li Xiang, Chairman and CEO of LI, said, "OTA 5.0 is a big iteration of the ideal L-series model, and the technical ability and product experience brought by AD Max 3.0 will make a qualitative leap, bringing a safer, more comfortable and more convenient intelligent driving experience to the family. The new Mind GPT in SS 3.0 empowers ideal students, deeply integrates with vehicles, and truly becomes a member of the family, so that every family member can easily enjoy AI in the car. At the end of 2023, OTA 5.0 was the best New Year gift we brought to users. In the new year, we will bring more OTA upgrades and strive to become the first choice for families and grow together with users. "

LI released OTA 5.0 intelligent driving and comprehensive evolution of intelligent space _fororder_image003.

      Intelligent driving breaks the ceiling of the whole scene

  AD Max 3.0 simplifies the complexity, integrates the functions into four items: full-scene intelligent driving, full-scene assisted driving, intelligent parking and active safety, and has a wider open area and more applicable scenarios, providing users with a product experience that breaks the ceiling of the intelligent driving industry.

  Relying on excellent intelligent driving hardware and accumulated training mileage on a larger scale, LI intelligent driving platform began to switch to the end-to-end algorithm architecture based on large model. BEV model and Occupancy, which are leading in the visual field, occupy the network to make the perception more accurate; The planning algorithm is gradually switched to the spatio-temporal joint planning algorithm, and the optimal driving trajectory is planned in milliseconds; MPC model predictive control algorithm brings low time delay, high precision steering and acceleration and deceleration, and balances safety, comfort and traffic efficiency well.

LI released OTA 5.0 intelligent driving and comprehensive evolution of intelligent space _fororder_image004.

      Full-scene intelligent driving can be opened nationwide.

  After upgrading OTA 5.0, full-scene intelligent driving will cover all highways and urban loops in China, as well as urban roads in 110 cities. Whether in urban areas or highways, the performance of intelligent driving in the whole scene is closer to that of "old drivers". In the congested urban roads, vehicles can fully perceive, accurately predict and skillfully deal with complex game scenes such as traffic jam, lane change and mixed traffic at intersections. At the same time, the safety of full-scene intelligent driving in high-speed scenes has also been upgraded. In the face of dangerous construction scenes, special-shaped work vehicles or extreme traffic jams, it can be bypassed or avoided in time to ensure driving safety.

LI released OTA 5.0 intelligent driving and comprehensive evolution of intelligent space _fororder_image005.

      Full scene assisted driving can be opened all over the world.

  AD Max 3.0′ s full-scene assisted driving function has the ability to cope with all kinds of complex traffic conditions on a global scale, bringing more surprises to users. Without setting navigation, full-scene assisted driving can recognize hundreds of different types of traffic lights by means of TIN end-to-end traffic light network, and realize the start and stop at intersections, even at complex and long-distance intersections.

  In addition, the large model brings a powerful "brain supplement" ability to the whole scene assisted driving function. Even on the road with fuzzy lane lines or even no lane lines, a stable virtual lane line can still be formed according to the road edge and the trajectory of the preceding vehicle, and the traffic can be successfully completed. In the face of more difficult bends and diverging and merging lanes, as well as various obstacles on urban and rural roads, the powerful ability of full-scene assisted driving can effectively cope with them.

LI released OTA 5.0 intelligent driving and comprehensive evolution of intelligent space _fororder_image006.

      Smart parking is better than parking.

  AD Max 3.0 also brings users a comprehensive upgrade of smart parking, so that family travel is no longer worried about parking. After the BEV model and Occupancy network algorithm are introduced into the panoramic fisheye camera, the surrounding environment of the vehicle is accurately identified, and the whole vehicle is free of blind spots when driving at low speed. Heuristic planning search algorithm and MPC control algorithm also significantly improve parking efficiency.

  With the newly added parking function, users can operate the vehicle by their mobile phones after getting off the bus, and even if they park in a very narrow parking space, they don’t have to worry about the inconvenience of getting on and off. The more powerful parking service function can help users remember the designated parking spaces in the multi-storey underground parking lot and park them automatically, with the upper limit of the supported span reaching 10 floors. When driving to the parking space, it should deal with difficult scenes such as narrow right-angle bends and circling passages. Vehicles have the ability to flexibly choose routes, and even make room for smooth traffic by reversing.

LI released OTA 5.0 intelligent driving and comprehensive evolution of intelligent space _fororder_image007.

      Actively and safely avoid high-frequency and high-risk traffic accidents

  In the safety field that home users attach the most importance to, LI takes avoiding high-frequency and high-risk traffic accidents as the active safety research and development goal, and develops the industry-leading AEB function to create an umbrella for the whole family. LI has established a perfect driving risk database based on the local road conditions in China, and classified it according to the frequency and risk level, focusing on solving the high-frequency and high-risk risks that users really encounter.

  Thanks to the BEV big model algorithm, the AEB capability of AD Max 3.0 has achieved a leap, and the remote sensing accuracy has been significantly enhanced. The working speed covers 4-135 km/h, providing full-speed domain guarantee for driving safety. Facing pedestrians and stationary vehicles, AD Max 3.0 can stop at 110 km/h and 120 km/h respectively. Even in the low-speed tricycle scene neglected by the industry, AD Max 3.0 can still stop at 80 kilometers per hour. Moreover, the AEB false trigger rate of AD Max 3.0 has been reduced to less than once every 300,000 kilometers, exceeding the industry standard, and taking into account traffic efficiency and comfort while protecting the safety of the whole family.

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      Intelligent space completely reshapes interactive experience.

  In the newly upgraded SS 3.0, Mind GPT, a multimodal cognitive model, started internal testing, which was truly tailored around the car scene and networked in real time, giving ideal students more new roles such as car assistant, travel assistant, entertainment assistant and encyclopedia teacher. Combined with the new full-time wakeup-free ability, command freedom, concise mode and re-evolved dialect freedom of ideal students, SS 3.0 completely reshapes the interactive experience of smart space and allows AI to enter more families.

  LI built the original base model of Mind GPT from 0 to 1, and its structure adopted the self-developed TaskFormer neural network architecture. Based on the scenes of car use, entertainment and travel, he used SFT, RLHF and other technologies to train, which enabled Mind GPT to have three abilities: understanding, generation, knowledge memory and reasoning. In the authoritative evaluation list of Chinese big language model C- EVAL and CMMLU, the powerful Mind GPT won the first place. Based on the key scenes of home users in cars, LI has also customized more than 1,000 exclusive abilities for Mind GPT, covering 111 fields, which is a dimensionality reduction blow to the traditional car voice assistant by the large model ability.

LI released OTA 5.0 intelligent driving and comprehensive evolution of intelligent space _fororder_image009.

LI released OTA 5.0 intelligent driving and comprehensive evolution of intelligent space _fororder_image010.

      Accompany the whole family with car assistants, travel assistants and entertainment assistants.

  The ideal student is first of all a professional car assistant, who can provide professional answers to any questions about vehicle operation, state inquiry or fault diagnosis. The new AI task master function allows ideal students to understand complex function combinations and automatically create tasks. Regardless of their elders or children, every family member can use the task master at zero threshold and become the product manager of LI.

  When a family goes out, the Ideal Homecoming Association is an effective travel assistant, providing family members with travel inspiration, planning trips, searching for good places to eat, drink and have fun in the newly added Meituan application, and its recommended location and route can also be directly called in the navigation, making self-driving travel more arbitrary. On the way out, the ideal classmate is also a funny commentator who can patiently explain the historical and cultural stories of scenic spots along the way for his family.

  At the same time, the ideal classmate is also an interesting entertainment assistant, who can check the current news, star trends, popular movies and songs that family members want to know online and provide the latest information. The film and music works mentioned in the ideal students’ answers can also be directly played by calling related applications on the car side.

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LI released OTA 5.0 intelligent driving and comprehensive evolution of intelligent space _fororder_image012.

      Encyclopedia teachers and painting masters are practical and interesting.

  In addition, the knowledgeable ideal classmate is also a knowledgeable encyclopedia teacher. Mind GPT’s knowledge reserve covers all fields of natural science, history and culture, from children’s strange 100 thousand whys to the latest scientific and technological digital products that adults pay more attention to, and it is still growing.

  What’s even more surprising is that Mind GPT can not only answer questions, but also be creative. Write a poem, tell a story, and then draw the described scene. The requirements put forward by these children can be met by all-round ideal students.

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      The dialogue efficiency of ideal classmates will be upgraded again.

  In addition to adding more roles after being empowered by the big model, the bottom quality of the ideal students has been improved again, and their listening and execution abilities have evolved in an all-round way. SS 3.0 brings full-time wakeup-free ability to ideal students, and can directly send common voice commands to ideal students without saying wakeup words. Ideal students have also added the function of freely speaking instructions. If a sentence contains multiple instructions, ideal students can identify them one by one and execute them one after another. After upgrading SS 3.0, the ideal students’ voice response will also support the concise mode of "less words", and the scope of dialect free speaking will be expanded again, and a number of new functions will be combined to significantly improve the dialogue efficiency between users and ideal students.

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  More possibilities for car browser opening

  In addition, SS 3.0 also brings the car browser application, which makes richer music, videos and cloud games create more possibilities for the in-car entertainment experience. Thanks to the deep integration of the browser and the car system, the global media player, the ideal classmate voice interaction and the Bluetooth gamepad can all adapt to the browser, so that the powerful browser functions can be seamlessly integrated into the smart space.

  Intelligent extended range surprise upgrade winter battery life

  In winter, LI continuously iterates through the algorithm, and continuously improves the endurance of the ideal L-series vehicles from OTA 4.6.2. After upgrading OTA 5.0, REV 3.0 has brought a 15%-20% increase in pure electric cruising range for L-series models, making the family’s winter travel bid farewell to mileage anxiety.

  The ideal L series is equipped with a full-stack self-developed XCU vehicle central domain controller, which is the first to adopt an A-core intelligent chip in the field of vehicle control, and provides a solid foundation for the algorithm iteration of REV 3.0 with strong computing power. Innovative intelligent power prediction algorithm can accurately predict the discharge power of batteries and motors in milliseconds, and achieve more accurate discharge control, which can not only ensure the safety of vehicles, but also fully release the potential of batteries and improve the maximum discharge capacity by 4.1%. For vehicle-mounted electrical appliances with high power consumption, such as air conditioning and seat heating, the new algorithm optimizes the power consumption through smarter detection and control means, and greatly improves the power efficiency while ensuring comfort.

LI released OTA 5.0 intelligent driving and comprehensive evolution of intelligent space _fororder_image015.

LI released OTA 5.0 intelligent driving and comprehensive evolution of intelligent space _fororder_image016.

  OTA 5.0 push plan

  OTA 5.0 is scheduled to be fully pushed to the ideal L-series vehicles from December 19th, 2023. In terms of intelligent driving, Max models will take the lead in upgrading AD Max 3.0, and Pro and Air models plan to upgrade AD Pro 3.0 in June 2024 to realize high-speed intelligent driving (NOA), full scene assisted driving (LCC) and more intelligent parking and active safety under BEV architecture. In terms of smart space and intelligent range extension, Max, Pro and Air models will upgrade SS 3.0 and REV 3.0 simultaneously.

  From now on, all the exhibition cars and test cars in 405 retail centers in LI have been fully upgraded to the internal test version of OTA 5.0 to welcome users to the store. (Source: LI)

Aauto Quicker apologizes for spreading teenage mothers. Is this really useful?

  CCTV News:On March 31st, several columns of CCTV reported on platforms such as Aauto Quicker and Volcano Video, and a large number of videos of underage pregnant women with underage children as gimmicks appeared, asking where the bottom line of short videos was.

  On April 3rd, CEO of Aauto Quicker published an article "Accept Criticism, Reorganize and Move Forward" to apologize, saying that the development of fast-paced community deviated from the original direction to a certain extent, and would use correct values to guide the algorithm, promise to improve the algorithm, and give priority to recommending personalized positive energy works that are more in line with users’ interests.

  A 16-year-old girl is holding a baby in her hand. Can you imagine it is her child? The 17-year-old girl repeatedly stressed on the video homepage that she had more babies and was an early mother; A couple after 00 showed their affection to the fullest, and that day was the 65th day of their live elopement.

  Love, pregnancy and childbirth … … These taboos for minors in real life are easily broken on some video platforms. What is even more unexpected is that these videos will not only not be banned and sealed up, but also often become popular on live broadcast platforms, with tens of thousands to hundreds of thousands of broadcasts.

  According to CCTV survey, most of these underage mothers live in rural areas or small towns, drop out of school early and have children, with narrow social contacts and a desire for attention. In order to attract attention, they deliberately strengthen the attributes of young mothers, many of which are not only ignoring ethics, but even touching the bottom line of the law. The huge number of participants and the low age are far beyond people’s cognition.

  If it is said that individual minors are immature and form wrong values, then the trend of striving to be the "youngest mother in the whole network" can spread rapidly and have an impact, which is inseparable from the recommendation of the platform.

  Algorithm priority and accurate positioning of users’ preferences are the means respected by major platforms now, and also the core technology for survival. However, completely relying on the algorithm, regardless of the video content is not only the dereliction of duty of the platform, but also the connivance in disguise.

  Some wonderful and even dangerous video contents have been imitated by netizens in real life, which not only breaks the moral bottom line, violates the law, but even endangers the lives of themselves and others.

  Vulgarity, hype, and being out of position must not be correct values. Aauto Quicker has the right and responsibility to audit the content of his own platform in the face of underage users who are attacked by all kinds of low-quality content. However, it doesn’t stop but promotes, just as netizens said, how many children will be negatively affected by a big V who is famous for having children under age? You don’t know for yourself.

  Aauto Quicker didn’t know that there were these big V’s in the top ten popularity rankings? The credibility of this statement is almost zero. Then why hasn’t it been dealt with, such as warnings or even titles? The interest relationship behind this is probably self-evident. As long as it can attract more users, the platform will turn a blind eye to these big V’s. As long as it is not bound by the law and resolutely stays out of it, it can be said that it will not die without hitting the south wall.

  There is no doubt that the rectification of Aauto Quicker, the relevant laws and regulations are even more important. In recent years, short video and live broadcast platforms have been exposed to vulgarity, pornography, fraud and other chaos, and network supervision is becoming more and more strict. However, with the continuous upgrading of network technology, the diversity of platforms and the complexity of supervision often make these people take advantage of the loopholes and test the "red line" with the edge of the law. It is imperative to formulate laws and regulations specifically for webcasting as soon as possible, refine responsibilities and subjects, and prevent the "barbaric growth" of these platforms.

  On the other hand, families and society should also pay more attention to minors and guide them to return to the correct track of values and share positive energy. Recording what is worth recording is the correct way for technology to change life.

Citrus with falling prices, apples that can’t be sold … How can the fruit industry spend the cold winter smoothly?

How to spend the winter of fruit industry smoothly?

  As the Spring Festival approaches, the fruit consumption market begins to "pick up", and consumers buy fruits in supermarkets. Our reporter Wang Xiaochuan photo

  Beginning of spring has passed, and the breeze is beginning to bring some warmth.

  But for the vast majority of fruit people, this "winter" is cold and long, and it is really a bit difficult.

  Cherry, once the "pearl of fruit industry", has been sold from the past to today’s ten pounds of postage, and has already stepped down from the altar. The "freedom of cherries", which was once pursued hard, now seems like telling a cold joke to the fruit industry.

  It’s not just cherries that are sad.

  Domestic fruits, led by citrus, are also in a difficult position to support. From January to December 2020, the average wholesale price of bulk fruits monitored by the Ministry of Agriculture and Rural Affairs decreased by 9.8% compared with 2019. Some merchants feel more directly, "the price of fruit has dropped by at least 30% year-on-year".

  What is even more helpless is that even if the price has been "discounted", the volume of fruit still does not improve.

  The China Fruit Circulation Association recently issued the "Initiative on Doing a Good Job in Current Fruit Sales", calling on the whole industry to actively respond to the crisis and spend the cold winter together.

  The sudden "cold" and "freezing" made people in the fruit industry a little confused. The price that can’t be raised, the fruit that can’t be sold, the warehouse piled up like a mountain, and the fruit industry people are waiting for the arrival of spring.

  An expanding orchard

  Guangxi Lipu Sugar Orange is a well-known regional public brand of citrus. In 2016, when the reporter went to Guangxi for an interview, an orange farmer joked: "The Bureau of Industry and Commerce of the Finance Bureau, it is better for me to go home and plant sugar oranges!"

  Now, it seems that it is the last glory of sugar orange.

  In 2016-2017, the average price of sugar oranges in Guangxi once reached a high of 12.6 yuan per kilogram, and countless fruit farmers lived in the "Citrus House" by relying on their 10 acres of citrus orchards.

  The sudden epidemic in 2020 poured cold water on the head of sugar orange. Fruit merchants can’t get in, fruits can’t get out, and there are not a few citrus orchards that have been abandoned.

  The accident that was regarded by many people at that time was repeated again this year. Just a month ago, the average price of sugar oranges in Guangxi hit a deep pit in 1.2 yuan per catty. This price is even lower than the input cost of fruit farmers.

  For fruit farmers, it is not important to pick the fruit or not, which is doomed to be a loss.

  This ending was actually buried as early as a few years ago when sugar oranges were expensive. The price of citrus is soaring, and the industrial and commercial capital with a keen sense of smell is coming into the "orange". Guilin and other sugar oranges are planted in big markets, and fruit farmers even compete to transfer land to other markets. Planting sugar oranges is like planting a cash cow.

  Zhao Junyi, chief fruit analyst of the agricultural products market analysis and early warning team of the Ministry of Agriculture and Rural Affairs, told the reporter that the area and output of citrus have been increasing continuously in recent years. In 2018, citrus output surpassed apples to become the largest fruit raw product category in China, and in 2019, citrus output accounted for 24.1% of the total output of garden fruits in China.

  The continuous expansion of orchards will inevitably bring high supply. Citrus is not resistant to storage, so it is inevitable that "price stampede" will occur when it is listed centrally.

  This cold winter in the fruit industry, when the new citrus season came on the market in November last year, has already begun to show signs. Wuming Wogan, Lipu Sugar Orange and other popular "star" fruits in the past are not only unsatisfactory in price, but also worrying in sales volume. Only when they are listed can they not be sold. Fruit farmers have to beg the buyers to take as many goods as possible.

  Chen Yucheng, head of Sihui Cuitian Agricultural Science and Technology Co., Ltd. in Zhaoqing City, Guangdong Province, said frankly: "The pressure this year is particularly great. Some time ago, due to the influence of the cold wave, it was difficult to sell in the north. Coupled with the epidemic situation and the low price of foreign fruits, the confidence that fruit farmers had just stabilized was somewhat shaken. "

  The pressure of continuous loss is transmitted to fruit quality through fruit farmers. A person in charge of Guangxi Fruit Technical Guidance Station told the reporter that due to the poor market, the willingness of growers to invest has been greatly reduced, and the investment in organic fertilizer and film mulching has decreased accordingly, which has led to the decline of fruit quality, further affecting sales and forming a vicious circle.

  Fruits piled up in the warehouse

  It’s not just fruit farmers who are suffering from the cold winter. The pressure on fruit dealers may be even greater.

  According to the data of Guangxi agricultural products production and marketing price monitoring and early warning system, on February 5th, the origin price of sugar orange was higher than the wholesale price per kilogram in 0.3 yuan. It is hard to imagine that the wholesale price is upside down with the origin price in any industry.

  There are also traditional bulk fruits such as apples and pears on sale. In the 2020 crop season, the national apple output is about 41 million tons, and it still maintains a relatively stable supply. Looking at the whole year, the prices of Fuji apples and Yali pears dropped by 28% and 28% respectively compared with the previous year.

  "The sales situation is not ideal. Some dealers sell at a loss of 50 cents per catty. After all, it will cost more to continue to put it in the cold storage." Lu Fangxiao, president of China Fruit Circulation Association, said.

  However, it is difficult to reverse the situation that the inventory of cold storage continues to be high. It is reported that about 11 million tons of apples will be stored in the cold storage in 2020, an increase of 8% year-on-year, and a record high.

  Many dealers spent a lot of money on Apple last year, but this year they are trapped by Apple. The strong market during the new listing of apples in 2020 attracted many pear merchants, garlic merchants and ginger merchants to join the inventory. In January 2021, the cold inventory of apples was about 1.5 million tons higher than that of the same period of the previous year.

  What is the pressure on the sales side of the fruit industry? According to the data of China Fruit Circulation Association, the total domestic fruit output this year is 274 million tons. This means that Chinese people need to consume nearly a catty of fruit every day to complete the task of destocking the fruit industry.

  Domestic fruits are under pressure, and the annual festival of imported fruits is also difficult. Imported fruits, a popular gift before the Spring Festival in previous years, have continued to shrink this year, and they are also facing the pressure of high inventory. Taking cherries as an example, it is preliminarily estimated that there are nearly 1,500-2,000 cabinets in stock in China at present, and 5,000 cabinets will arrive in Hong Kong before the Spring Festival.

  The epidemic situation in COVID-19 has become a cloud that cannot be dispersed on the head of imported fruits. Consumers’ panic about imported fruits has led to a decrease in purchasing desire and a sharp drop in sales volume.

  A dealer who has been engaged in the import fruit business all the year round said that in order to attract consumers, he launched a "fruit gift package" that had never been seen before, and hung the report on the results of cold chain disinfection treatment conspicuously. Even so, there are still customers who are worried.

  On the one hand, the fruit farmers begged, on the other hand, the consumers hesitated, and the dealers caught in the middle looked at the goods piled up in the warehouse and wanted to cry. For many fruit distributors, "surviving" has become the biggest wish this year.

  Lost traditional market

  It has to be admitted that the epidemic situation is profoundly changing the fruit industry in China.

  Under the epidemic situation, the consumption demand of fruit as a non-necessity is slightly weak, which is directly reflected in the traditional wholesale market. The relevant person in charge of Beijing Xinfadi Market told the reporter that compared with previous years, the shipment of fruits dropped by about 40% this year. This data also applies to many offline chain retail stores.

  A dealer in Guangxi said that some fresh fruit farms shipped five or six cars in the past day, but now there are only two or three cars a day, and the popularity is bleak, far less than in previous years.

  In sharp contrast, the online market is hot. Jing Changbao, director of purchasing food, told the reporter that in 2020, the overall sales of fresh food on the platform will increase by three times, and consumers’ acceptance of various brands of agricultural products and landmark products will be significantly improved.

  Compared with vegetables, fruits are obviously more suitable for online sales. According to a report released by China Academy of Agricultural Sciences, fruit was the largest category of online retail sales of agricultural products in 2019, accounting for 38.3%. The information disclosed by the person in charge of a fruit market consulting company is more intuitive. In the terminal sales of Apple, online sales reached 14%, the proportion of direct mining was 35%, and the proportion of farmers’ market dropped to about 40%.

  The rules of the game have changed, and a large number of fruit stall owners have to change careers. "Online is direct supply from the place of origin, and the price sold to end consumers is even lower than our purchase price."

  However, the final trend of online sales is still controversial in the industry.

  "Community group buying, which was popular some time ago, also had a big impact on the fruit market. However, we believe that this low-price sales method is unsustainable and will eventually lead to vicious competition and low-price competition. In the long run, consumers will suffer. " Lu Fangxiao said.

  Where is the spring of fruit industry?

  How to spend the winter in the fruit industry smoothly?

  In the eyes of the industry, the overall progress of fruit sales is slow now, which is more of a structural reason. There are many kinds of fruits, and consumers have great choices. 20 years ago, the scene of carrying sacks to buy apples is no longer there, and the trend of individualization, quality and branding of fruit consumption is becoming more and more obvious.

  In the eyes of young consumers, traditional fruits such as apples and pears are no longer the first choice, and "liking the new and hating the old" is their consumption habit. From sugar orange five years ago, Wogan orange three years ago, to "online celebrity" jelly orange and ugly orange today, the rapid change of market hotspots has left many fruit farmers at a loss.

  "Overall, the total supply of fruits in China is more than enough, and the structural contradictions are prominent. staple goods is everywhere, lacking safe, green and high-quality fruits." Lu Fangxiao believes that to fundamentally solve the problem of fruit industry, the key is to put an end to the disorderly expansion of production end. Only by adhering to high-quality development, continuously accelerating the improvement of varieties, continuously optimizing planting structure according to market demand, and cultivating more influential and well-known brands can consumers truly satisfy their pursuit of a better life.

  Under pressure, it is urgent to adjust the industrial structure. Guangxi, which ranks first in citrus production in China, has taken the lead in moving. The Guiding Opinions on Promoting the High-quality Development of Citrus Industry in Guangxi issued in November 2020 clearly pointed out that it is necessary to avoid following the trend, prevent industrial recession, and strive to further optimize the citrus structure and layout.

  Embracing new channels has also become a compulsory course for traditional "fruit people". Some traditional channel dealers began to take the initiative to "get an electric shock online", hoping to take the sales path of combining online and offline at the same time and get closer to consumers.

  Some dealers hope to make a "turnaround" by using "online celebrity" fruit, and regional public brands and landmark agricultural products become their first choice. The "2020 Online Consumption Trend Report of Agricultural Products" released by JD.COM Big Data Research Institute shows that at the moment when the brands of well-known agricultural products enterprises are not prominent, the place of origin has become the primary label of agricultural products quality.

  In fact, even if we are experiencing the cold winter, people in the fruit industry feel differently. According to the data provided by JD.COM, the turnover of landmark agricultural products in the first half of 2020 still increased by 74% year-on-year. Fine brands such as Sichuan Ugly Orange and Yunnan Blueberry have seen a leap in sales.

  The next spring of the fruit industry may be in these changes.